LeverEdge Consulting (2026)

06/05/2023

I adore my clients! Had the honor of working with this amazing Naturopathic Doctor + Clinic on Branding, Website Development+Design, and Copywriting!

This client came to my agency with an old + outdated website that couldn't register in Google. We developed a website that is
➡ Modern, Branded, and Custom-Designed
➡ Conversion-Optimized
➡ Mobile-Responsive
replete with...
➡ Chat Bot
➡ Customized Call To Actions (CTA)
➡ Dialer/Call Buttons
➡ Schedule Buttons
➡ Strategic Navigation
➡ Customized Service Pages
➡ Homepage Blog Feed
➡ Patient Portal
➡ and Affiliate Products.

Best of all, our client loves her new website!

If it's time to grow your healthcare or health-and-wellness business, check out my marketing agency's awesome Case Studies: 💻LINK IN BIO💻
LeverEdgeConsulting.com

06/05/2023

So grateful for the opportunity to blow FB+IG Ads out of the water for our kick-ass clients, like this Naturopathic Clinic and Med Spa. The below CPLs (Cost Per Lead) in just the first 60, 90, and 150 days are *highly-desired* rates in this industry.
➡ Within first 60 days, took client from zero social media leads to 46 quality leads per month at $19 per lead. Client's calendar was booked solid for the coming month.

➡ Within 90 days, the same cost per lead (CPL) was down to $17 per lead (even during the holidays!), and another campaign was generating quality leads at $7.96 per lead.

➡During Months 3-5, we consistently saw CPL decrease across campaigns. During Month 5, we generated 58 targeted leads at $7.56/lead, 17 targeted leads at $9.67/lead, 17 targeted leads at $16.14/lead, and 11 leads at 25.53/lead.

When you're ready to take your healthcare health-and-wellness brand, or med spa marketing to the next level, I'd be honored to help!

Check out more Case Studies here:
💻LINK IN BIO💻
LeverEdgeConsulting.com

06/05/2023

I'm over the moon about the SEO results my agency is getting for this two-location Naturopathic Medical Clinic and Med Spa in just 90 days, and in under 6 months! I'm talking...
➡ Increased website traffic by 1000% in first 90 days.

➡ Within 90 days took client from a brand new website with no rankings in Google to 11 relevant key terms ranking in position #1 for the local area. Already on Page 2 for other relevant key terms in under 90 days. With continued work, client was on target to rank on Page 1 for these additional key terms.

➡ As of days 91-120, client ranked #1 for over a dozen new relevant key terms. Ranking and traffic steadily continued.

➡ By Month 6, client's website was ranking in the Top 3 for 121 relevant key terms.

If you're ready to get in front of the *right* customers / clients / patients, generate the *right* leads, and take your healthcare or health-and-wellness business to the next level, I'd love to help!

Check out more Case Studies from my Healthcare and Health-and-Wellness Marketing Agency here: 💻LINK IN BIO💻
LeverEdgeConsulting.com

04/04/2023

*Swooning* over the beeeautiful Branding, Website Development + Design, and SEO-Copywriting we did for one of our clients, a Naturopathic Clinic and Med Spa.

🔴 Check out more Case Studies from our Healthcare and Health-and-Wellness Marketing Agency: LINK IN BIO 🔴

03/04/2023

Such an honor to support the Microbiome Labs (MBL) family of brands with marketing services! (The MBL family includes Better Biome and its B2B ingredient-manufacturer+supplier+formulator company which supplies *many* popular brands you've likely heard of and used.)

🔴 Check out our Health and Wellness + Healthcare Marketing Agency's CASE STUDIES VIA LINK IN BIO 🔴

18/01/2022

If you're reading this, you're a sincere, valuable, trustworthy health brand or healthcare practitioner who can truly help people, but you're not reaching as many of them as you want to.

You might have tried publishing blogs or posting to social media but it hasn't made much of a difference in your bookings or sales. (Or maybe you haven't even tried this because you're skeptical your efforts won't make much of a difference.)

Is it just you? Or is this a "thing?"

THE DATA 📈🤓

Here are some sobering stats:
➡️ 90.63% of website content receives zero traffic from Google.
➡️ 75% of people never read farther than the first page of Google search results.
➡️ 75.1% of all clicks go to the top three listings in search results.
➡️ 70-80% of people ignore paid search results, choosing to only click on organic listings.
➡️ Search engines promote 300% greater traffic to websites than social media does.
➡️ 82% of consumers report feeling more confident about a business after they've read the brand's custom content.
➡️ Leads from search engine results (SEO) have a 14.6% close rate. In contrast, outbound leads (i.e. direct mail, cold calls, etc.) have a 1.7% close-rate. This means leads generated by SEO are 8x more likely to become paying patients/clients/customers than those that come from traditional ad campaigns.*

(*Sources: Ahrefs, Neil Patel, Backlinko, Business Insider, Demand Metric, Uberall, The Daily Egg)

WHAT DO ALL THESE STATS MEAN? 🤯

These stats mean it's not just you.

These stats also mean that when you want to grow your brand, SEO that includes Technical SEO, Content Marketing, and Google My Business (GMB) are where it’s at first and foremost.

These stats also mean you likely need help.

Fortunately, we’ve got you covered - without price-gouging your wallet.

Our rates for our AUTHORITY & REACH ALL-IN-ONE PACKAGE that includes
➡️ SEO
➡️ Google My Business (Google Business Profile)
➡️ *and* Content
are crazy-competitive compared to 99.99% of agencies out there. Plus they're topped off with our health-and-wellness and healthcare industry marketing expertise.

Most contractors and agencies package these three services separately and even one can cost several thousands of dollars. (Even then, we often see "SEO" leave out critical features.)

Not us.

Our approach is truly comprehensive. And effective.

We make it accessible for health businesses like you to get visible, build your well-deserved authority, and help as many people who need your help as you can.

SPECIAL JANUARY PRICING 🔥😲
We're offering a SERIOUS discount off our already competitively-priced AUTHORITY & REACH ALL-IN-ONE PACKAGE for the month of January.

HOW TO GET IN ON THIS LIMITED-TIME OFFER
Lock in your business's AUTHORITY & REACH for 2022 and beyond.

➡️ CLICK HERE to Schedule a Strategy Call:
https://leveredgeconsulting.com/book-your-strategy-call/

28/12/2021

DON'T ASSUME YOU'VE ALREADY EXHAUSTED ALL YOUR RESOURCES JUST BECAUSE YOUR MARKETING HASN'T PRODUCED THE RESULTS YOU WANT.

Don’t assume you’re a marketing expert.

I mean this kindly.

You are an expert at what you do. Your clinic would fall apart at the seams if it weren't for your daily commitment and wrangling.

But there’s an - unfair - belief these days that doctors and clinic managers should be marketing experts and are responsible to perform all marketing services for a clinic.

If you haven’t yet seen the kind of business growth you want for your clinic, you have to tap different resources than you have been.

You can tap new resources FOR FREE over at our Facebook Group *GET MORE PATIENTS NOW: NO-BS MARKETING FOR HEALTH BRANDS + PROFESSIONALS* where we'll help you do exactly what the title says!
👇🏼👇🏼👇🏼⁠
⁠
➡️ JOIN HERE: https://linktr.ee/leveredgeconsulting ⬅️⁠
⁠
👆🏼👆🏼👆🏼⁠
⁠
In the Group, I share TIPS + LIVE TRAININGS to help you identify problems in your marketing and take *effective* action to get more patients or clients.⁠

27/12/2021

DON'T HIRE AN IN-HOUSE MARKETING MANAGER TO RUN YOUR CLINIC'S MARKETING. INSTEAD, OUTSOURCE *AND* KEEP EVERYTHING UNDER ONE ROOF.

No one should wear all the hats in a successful clinic.

You certainly don’t want to do all your clinic’s marketing yourself.

And you certainly don’t want to hire a dozen contractors for ALL-THE-THINGS only to wind up having to liaise with those dozen different parties. The last thing you want is another job on top of your current position of Doctor, or Clinic Manager, or Patient Services Coordinator!

So what are your options? (And by options, we mean *strategic* options.)

If you want to grow and scale your clinic, you have to outsource AND keep all your needed services under one roof.

All too often we see clinics just like yours think they need to hire an in-house Marketing Manager--or they're already paying one way too much money--to oversee and liaise with a dozen or more contractors. Or worse, they’re paying someone in-house to mostly just post on social media.

Instead, you must directly hire expert outsourced support in one place if you want to intelligently, efficiently, and effectively grow your medical business--without spreading yourself thin or unnecessarily paying an in-house Marketing Manager.

This way, you’ll position your clinic to consistently and effortlessly attract new patients--even while you sleep.

Seriously, in-house Marketing Managers are a totally unnecessary expense.

You’re welcome.

Now head on over to my FREE Mastermind *GET MORE PATIENTS+CLIENTS NOW: NO-BS MARKETING FOR HEALTH BRANDS + PROFESSIONALS* where I'll help you do exactly what the title says! 👇🏼👇🏼👇🏼⁠
⁠
➡️ JOIN HERE: https://linktr.ee/leveredgeconsulting ⬅️⁠
⁠
👆🏼👆🏼👆🏼⁠
⁠
In this Mastermind, I share TIPS + LIVE TRAININGS to help you identify problems in your marketing and take *effective* action to get more patients or clients.⁠

21/12/2021

Paid advertising is the absolute quickest way to generate NEW leads and get NEW patients, clients, or customers. But sometimes it's not in your budget to go full force with paid advertising just yet.

(Let's be clear that paid advertising isn't necessarily that expensive because expertly-crafted ads can yield an ROI (return on investment) many times more than the initial investment.)

So when might you be better off not running ads - yet - if budget is a concern?

ANSWER: If you already have a substantial email list of pre-existing patients, you might want to try re-engaging those warmer leads before you invest in generating new leads.

If you barely email your subscribers, they'll likely need more warming up.

Don't just email your list and try to sell right off the bat. Be sure to OFFER VALUE and CONNECT with them. Always aim to connect and offer value first and foremost. Conversion (i.e. a booking) happens naturally when you're doing the connection and value part well.

Remember: you're in business and the nature of being in business is connecting with other humans and offering value - not asking people to pay you just because you want to make money. (This may sound like common sense, but we see this a lot!)

Of course, ideally, you’re doing both at the same time - running ads AND nurturing your email list.

But if budget is a concern, sometimes you’re better off engaging your pre-existing list of leads first, knowing that you should invest in paid ads as soon as possible.

Plus, it's always the right time to email your list. If you haven't been doing this, get on it - stat!

And when you really want to optimize emailing your list, consult with an expert about data-driven Email Marketing Campaigns.

My team and I have exciting and UNIQUE data-driven technologies available to support you in nurturing + growing your list in ways you've likely never imagined!

Now head on over and join my FREE Mastermind *GET MORE PATIENTS+CLIENTS NOW: NO-BS MARKETING FOR HEALTH BRANDS + PROFESSIONALS* where I'll help you do exactly what the title says! 👇🏼👇🏼👇🏼⁠
⁠
➡️ JOIN MASTERMIND HERE: https://linktr.ee/leveredgeconsulting ⬅️⁠
⁠
👆🏼👆🏼👆🏼⁠

21/12/2021

IS YOUR WEBSITE HELPING OR HURTING YOUR HEALTHCARE BUSINESS?

A well-done website is a non-negotiable for your business. But the red-pill truth is that

(1) Most websites aren't well-done. (A website can be "pretty" and still be poorly done. More on this soon!)

(2) No one will find your website if you're not SKILLFULLY and STRATEGICALLY driving quality leads to your website.

(3) The most effective + immediate way to drive quality leads to your website is via paid advertising (Google Ads, and Facebook/Instagram ads).

(4) Websites support ad campaigns.

HOW DO WEBSITES SUPPORT AD CAMPAIGNS?

When someone clicks on one of your ads, they’re redirected to a landing page on your website.

Sometimes that landing page is a dedicated page for your ad campaign. Sometimes that landing page is your homepage or another pre-existing page on your website.

Either way, no matter how good the ad itself may be, and no matter how well-matched or good-quality your lead may be, if your website is, shall we say, **inhospitable **to your new visitor, your ad performance may take a hit.

WHAT SHOULD A WEBSITE DO?

A website isn't just something that should look pretty. An effective website needs to be skillfully-designed (often in less-obvious ways) for user-experience (UX) and to optimally funnel and convert your visitors into paying and loyal patients.

Your website should

--->showcase your authority
--->build trust
--->inspire confidence
--->provide value
--->catch Google's attention
--->and support your lead-generation systems.

WHAT MAKES A HEALTHCARE WEBSITE "INHOSPITABLE?"

Many things about a website can make a potential new patient slip through the cracks no matter how good your ad is, or your services are. Some website snafus include (but are not limited to):

--->No opt in.
--->An opt-in that’s not easily noticeable.
--->No call to action (CTA).
--->Not enough CTAs.
--->An outdated “theme” that makes it hard for Google to crawl your website.
--->Poorly laid out navigation (how information is divided into pages, how pages are listed in navigation menus, etc.).
--->Too few web pages overall.
--->Too few Services pages.
--->Too many web pages overall.
--->Subpar copywriting.
--->And more.

Your website needs to be treated as a functioning part of your marketing funnel to get you more patients.

My team & I offer FREE website audits (along with FREE ad-account audits) + we design a FREE Custom 6-Month Marketing Strategy for your unique business.

➡️ https://linktr.ee/leveredgeconsulting ⬅️

And head on over to our FREE Mastermind *GET MORE PATIENTS+CLIENTS NOW: NO-BS MARKETING FOR HEALTH BRANDS + PROFESSIONALS* where we help you do exactly what the title says! 👇🏼👇🏼👇🏼⁠
⁠
➡️ JOIN HERE: https://linktr.ee/leveredgeconsulting ⬅️⁠
⁠
👆🏼👆🏼👆🏼⁠
⁠
In this Mastermind, Founder, Erika Herman, shares TIPS + LIVE TRAININGS to help you identify problems in your marketing and take *effective* action to get more patients or clients.

20/12/2021

TELL ME: Do you know if your website is helping or hurting your healthcare business?⁠
⁠
HERE'S WHAT A WEBSITE SHOULD DO: A website isn't just something that should look pretty.⁠
⁠
An effective website needs to be skillfully-designed (often in less-obvious ways) for user-experience (UX) and to optimally funnel and convert your visitors into paying and loyal customers and patients.⁠
⁠
Your website should showcase your authority, build trust, inspire confidence, provide value, catch Google's attention, and support your lead-generation systems.⁠
⁠
PS-FYI-BTW: My team & I offer FREE website audits (along with FREE ad-account audits) + we design a FREE Custom 6-Month Marketing Strategy for your unique business.⁠
⁠
➡️ BOOK YOUR *FREE* STRATEGY CALL:
--->https://leveredgeconsulting.com/book-your-strategy-call/ ⬅️⁠
⁠
And head on over to our Facebook Group *GET MORE PATIENTS+CLIENTS NOW: NO-BS MARKETING FOR HEALTH BRANDS + PROFESSIONALS* where we'll help you do exactly what the title says! ⁠
⁠
➡️ JOIN MY *FREE* FB GROUP: https://www.facebook.com/groups/208682114699638 ⬅️⁠
⁠
In the Group Founder, Erika Herman, shares TIPS + LIVE TRAININGS to help you identify problems in your marketing and take *effective* action to get more patients or clients.⁠

17/12/2021

Many businesses come to our agency deadset on hiring us to run a particular service - Facebook ads, SEO, you name it.

Clients are often initially surprised when I tell them why such-and-such service might not be a good idea for their business, now or ever.

See, the most successful marketing strategies aren't about a specific type of marketing (i.e. Facebook ads, or SEO).

The most successful marketing strategies are BASED ON CONTEXT.

When designing your ideal marketing strategy, the #1 thing I want to look at is research and data on WHAT YOUR COMPETITORS ARE DOING. *THAT* is what tells me

👉 What works for them

👉 What you need to be doing, but BETTER

👉 And what strategic things they aren't doing that you can now ONE-UP them on.

We use both traditional systems and new-fangled technology to research and gather this data.

And we're always innovating to make sure our strategies are TRULY CUSTOMIZED for your unique business.

CASE IN POINT: Don't think you should throw money at Facebook ads just because you've heard that's a thing.

Ground your Marketing Strategy in what is right for YOUR UNIQUE BUSINESS.

My team & I offer FREE COMPETITOR ANALYSIS, along with a FREE website audit + we design a FREE Custom 6-Month Marketing Strategy for your unique business.

➡️ BOOK YOUR FREE STRATEGY CALL HERE
https://linktr.ee/leveredgeconsulting ⬅️

And join my FREE Mastermind: *GET MORE PATIENTS+CLIENTS NOW: NO-BS MARKETING FOR HEALTH BRANDS + PROFESSIONALS* where I'll help you do exactly what the title says! 👇🏼👇🏼👇🏼⁠

➡️ JOIN VIA LINK IN BIO ⬅️

👆🏼👆🏼👆🏼

In this Mastermind, I share TIPS + LIVE TRAININGS to help you identify problems in your marketing and take *effective* action to get more patients or clients.

LeverEdge Consulting

06/05/2023

06/05/2023

06/05/2023

04/04/2023

03/04/2023

18/01/2022

28/12/2021

27/12/2021

21/12/2021

21/12/2021

20/12/2021

17/12/2021

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