24/11/2021
The power of influence is indisputable the reflection of a culture and a movement that was inspired by a brand, a celebrity, or a random person. After we get to know a brand/person online who is transparent, we let our guards down and actually listen to what they are saying, and we become part of the conversation.
Then social commerce takes over, as products and services are sent our way, and since we now have trust, we believe and we buy through websites and online platforms. A campaign's success is measured by the number of retweets, likes, saves, and shares. Ensure that the people you trust are trustworthy and truly add value to your life.
Chris Augustine - FYI CEO
