Chaordic / Laura Rees, PO Box 208 (2026)

06/08/2024

Teaching Zumba to 350 elementary school kids doesn’t leave you tons of personal space.

I found this out a few years ago, when a local elementary school asked me to teach a few Zumba classes for their “Social Emotional Day.”

I taught grades K - 5, a whole grade at a time, for thirty minutes each. 6 classes. 350 kids.

In every class, about 1/3 of the kids were really into it and clustered around me at the front. They all wanted to be right in the action.

The next 1/3 were participating because they were supposed to. They were on the fence about whether they were enjoying it.

The final 1/3 sat against the wall in the back, clearly not down to groove with a middle aged lady in spandex.

Instead of spending effort trying to convince the kids in the back, I gave my all to the group in front tearing up the dance floor.

Focusing on them raised up their energy, which raised up the total energy in the room.

By the end of class, that energy brought along a bunch of the middle third as well, and by the end we even had some toe-tapping from the non-joiners.

The same is true in business. It’s always easier to sell somebody that’s already interested in what you offer. Reach those folks first, and let that momentum carry you higher.

When you have an authentic brand, it speaks directly to the audience that’s already a perfect fit to work with you. That means you reach more people eager to connect with you. You gain momentum towards stepping into the full potential for your business.

If you’ve been thinking about updating your brand to more fully express who you are and how you can serve clients, let’s collaborate.

We work with businesses at pivotal moments, helping them build brands that perfectly align what you do with what your audiences want so you can go to market with the professional message and image you’ve been envisioning and become the clear choice for right-fit clients.

As a result of our process:
Audiences will quickly recognize all you can do for them, trust you to solve their problems, and become loyal customers that rely on you again and again.

Ready to build a brand that gets prospects so excited they can’t wait to dance with you? Let’s chat.

02/08/2024

There are already people out there who are READY to become advocates for your organization.

They share your values.
They’re behind your mission.
They’re inspired by what you do.
They love how you can help them.
They’re excited to tell all their friends and colleagues how awesome it is to work with you.

They just don’t know it yet.

That’s where your brand comes in.

When your brand shows who you truly are, it attracts the type of people who want to be like that, too.
When your brand is built around how you serve your audiences, it attracts the type of people who need what you offer.
When your brand looks and speaks in a way you can be proud of, it attracts the type of people who will share that pride.

You want customers who will buy every time you drop a new product?
You want clients who partner with you for years?
You want donors who give freely and generously?
You want fans who will carry a tote bag with your name on it and wear a hat embroidered with your logo?

Use your brand to let people see all the amazing things that are true about you AND them. Then watch your advocates start lining up.

31/07/2024

Ever wish your brand kept pace with your business?

Things change — your industry, the culture, the customers you serve.

And yes, your business has evolved alongside it. It’s a necessary part of staying relevant and staying profitable.

But change is no joke. It’s hard work to keep moving, keep growing, and, sometimes, just keep it all together.

In the midst of it all, perhaps your brand has been one of the things that has been put on the “we’ll get to that later” list.

And now, while the rest of your business is humming along, you’re realizing how much easier things might be if the harmony and success you’re seeing internally was reflected in your external communications.

You’re thinking about all the things an updated brand could do for you, like:
Make you proud to send people to your website.
Give you confidence that all your marketing materials truly reflect who you are and what you do.
Inspire pride in your employees.
Showcase the good work you’re doing for your current clients.

We love working alongside clients who are excited to use their brand to show the world who they truly are.

We work with companies in their pivotal moments to develop authentic brands that perfectly align what you do with what your audiences want so you can reach more people eager to connect with you — and leverage change as a jumping off point to expand into the full potential for your business.

As a result of this collaborative process:

Your company can go to market with the professional message and image you’ve been envisioning and you can build a more distinct reputation.

You’ll be positioned as a category of one so you become the clear choice for right-fit clients and competitors become irrelevant.

Audiences will recognize all you can do for them, trust you to solve their problems, and become loyal customers that rely on you again and again.

Your communications truly reflect who you are and what you stand for, so that your audiences not only feel seen, but become proud advocates for your company.

Ready to build a brand that represents the company you’re growing into? Link in bio to book a discovery call.

22/07/2024

I called her an IDIOT POOPFACE.

(Harsh, I know).

Mostly because I was in a hurry.

Also because she cut in front of us in the drive-through line.

You see, my son wanted some chicken nuggets, so we pulled into McDonalds.

As we were rounding the side of the building, nearing the little speaker/screen thing where you order, there was some space between our car and the one in front of us.

A lady in a minivan pulled into that space, cutting us off and putting herself ahead of us in line.

Instead of letting it go, I made that derogatory remark about her to my son.

“IDIOT POOPFACE!”

As soon as I said it, I regretted it.

Because I’m always teaching my kids to be kind and don’t make assumptions about other people and then it all flies out the window when some woman muscles her way in front of us at a fast food restaurant? Like it really matters in the scheme of my life?

[hides face in shame]

I got the chance to have this humiliating lesson driven home even further when we pulled up and the young man at the window said, “The person in the car ahead of you paid for your chicken nuggets because she said she accidentally cut you off and felt bad about it.”

SHE felt bad.

Ouch.

In life terms, that lady was showing me her *character.* She demonstrated who she truly was without ever meeting me.

In business terms, that lady was showing me her *brand.*

An authentic brand shows who your company truly is, even before you meet a potential customer face to face.

An authentic brand demonstrates your values and leaves no room for questions about your character.

An authentic brand controls the conversation people have about you when you’re not in the room, changing descriptors from things like “IDIOT POOPFACE” to “stand-up gal I should be more like.”

If you want to evolve your brand to better show who you truly are — and attract the type of customers who aspire to be like that, let’s talk.

We work to develop authentic brands that perfectly align what you do with what your audiences want so your communications truly reflect who you are and what you stand for.

Ready to build a brand that gets people excited to talk about you? DM me.

18/07/2024

You have more to offer than simply “capturing a prospect’s attention.”

Yes, of course you want to do that.

But “attention” barely scratches the surface of what your business is capable of.

You can pique curiosity about your products and generate excitement about your services.

You can inspire loyalty to your organization, cultivate confidence in what you can deliver, and start lifelong relationships with your company.

You can give someone such a huge sense of relief that there’s a way to solve their burning problems that they’re grateful they found you.

Your brand can do all that — and much more.

Your brand lays the foundation for every emotional connection you’ll make with your customers at every stage of their journey with you.

And emotional connections are what fuels real connection — and galvanizes real growth.

If your brand feels too transactional…

If your brand is just “capturing attention”...

If your brand isn’t speaking to your audience the way you know it could…

Let’s talk.

We work with companies in their pivotal moments to develop authentic brands that perfectly align what you do with what your audiences want so you can reach more people eager to connect with you — and leverage change as a jumping off point to expand into the full potential for your business.

As a result of this collaborative process:

Your company can go to market with the professional message and image you’ve been envisioning and you can build a more distinct reputation.

You’ll be positioned as a category of one so you become the clear choice for right-fit clients and competitors become irrelevant.

Audiences will recognize all you can do for them, trust you to solve their problems, and become loyal customers that rely on you again and again.

Your communications truly reflect who you are and what you stand for, so that your audiences not only feel seen, but become proud advocates for your company.

Ready to build a brand that goes way beyond simply garnering attention? DM us and let’s talk.

16/07/2024

I couldn’t have told you what job I wanted, but I could have told you that the oneI had was killing me.

I was working as an HR person. Great salary, solid company, awesome boss and coworkers.

But my heart just wasn’t in it. Honestly, my heart wasn’t even in the same galaxy.

I tried to solve the problem by looking for new jobs.

I learned that it was difficult to find a new job when you didn’t know what you wanted to do.

In the midst of this personal crisis, I was surfing the internet.

And I came across an article that changed my life.

It’s been so long ago I don’t remember much about it, but I do remember the message that spoke to me: Follow your dreams.

I’d heard that trite advice before.

This time, for whatever reason, I was inspired to actually DO that. To figure out how to follow my dreams.

I asked myself what my dreams even were. And my heart zipped back in from the Andromeda Galaxy with an answer: I wanted to be a writer.

It would be another year before I totally changed my career — and actually made money as a writer — but that was exactly when I made the decision to become one.

It was truly a pivotal moment in my life.

Companies have pivotal moments, too.

Like when your mission changes.
When you shift what you offer.
When you realize you’re serving a different type of customer.
When you’re ready to put more professional communications in place.

These moments are opportunities to build trust with new audiences.
To set higher expectations with customers.
To build excitement with your employees.
To stand out in the market.
To facilitate greater renown, more sales, and faster growth.

I’m joining forces with .work to build brands that support companies in pivotal moments — and take full advantage of all those opportunities.

We’re combining our strategy, design, and copywriting expertise to develop authentic brands that perfectly align what you do with what your audiences want so you can reach more people eager to connect with you — and leverage change as a jumping off point to expand into the full potential for your business.

Ready to build a brand that supports the company you’re becoming? DM me & let’s chat.

09/07/2024

K-pop and driving with the windows down.
Baked apples and coffee with cinnamon.
Reading books and rainy days.

Those are a few of the things I like together when I'm not working.

My favorite combination when I AM working? Collaborations with talented designers and smart clients.

This is why I'm so pumped to tell you about my partnership with SIDE Studio.

We're joining forces to build authentic brands for clients who are at a point in their business where they're ready to level up how they're communicating with audiences so they can reach more people eager to connect with them — and expand into the full potential for their businesses.

SIDE brings the design chops and extensive experience creating brands from scratch.

I'm here with all these years of copywriting, brand strategy, and marketing experience.

We were already collaborating, and having a blast, so we figured, why not go big with it?

If you've been thinking about putting a brand in place that will...

- Enable you to go to market with the professional message and image you’ve been envisioning so you can build a more distinct reputation.

- Position you as a category of one so you become the clear choice for right-fit clients (and make competitors irrelevant).

- Help audiences recognize all you can do for them, trust you to solve their problems, and become loyal customers that rely on you again and again.

- Create communications that truly reflect who you are and what you stand for, so that your audiences not only feel seen, but become proud advocates for your company...

then we'd love to work with you. DM me or follow the link in the comments to book a discovery call.

29/03/2023

How do you decide if a project is right for you?

Consider these elements:
▫️ People that you love working with
▫️ Money that turns your eyes to dollar signs
▫️ Work that fills your soul

Then apply this formula:
✔️If the project you’re considering only checks one of those boxes, pass.

✔️ ✔️If it just checks two, it can work, as long as you have the other element covered on different projects (so it balances out).

✔️ ✔️ ✔️If it checks all three, that’s a hell yes.

Then next time you’re working *on* your business, instead of *in* it, try this:

1
Put some definition around what these elements mean to you.

Who are people you love working with? What characteristics do they have? What do they bring to a project? How do they enhance your talents and shore up your weaknesses?

How much money is enough to do work you hate or work with people you can’t stand? In my experience, this is way more than you initially think. How much is too little for a passion project? Can you come up with actual dollar amounts?

What work do you love doing? Why?

2
Assess your current situation and ask yourself if you have enough good people, good money, and good work in your business today. If one or more elements are falling short, how can you take action to fix that?

This kind of intentional reflection can move you from dreading your work to being as passionate about it as you were on day 1.

06/02/2023

Do Facebook ads even work anymore?

No. And yes.

No — they don’t work the way they used to. i.e. you can’t run a campaign for $5 a day and get results. There’s a lot more competition for your audience’s attention.

Yes — if you know who you’re talking to and how to talk to them.

You see, there’s a difference between running ads and implementing a marketing strategy. Ads work for those who do the latter.

03/01/2023

Best biz tools!

Part of my year-end review is looking at what I want to keep and what I want to ditch and that includes tools.

I know you know three of my go-tos already: g suite, zoom, and slack.

Here are two you might not have tried yet:

1. Otter Voice Meeting Notes records and transcribes spoken words. I love using it to capture the exact words of my clients so I know exactly how to talk to them in the words that resonate most. And it’s a great way to never miss a thing when you’re taking notes.

2. Gohighlevel is my website and funnel system and crm and communications center and scheduler all rolled into one for an insanely cheap monthly cost for all that functionality

Jasper, the AI copywriter is for sure on my list to test out soon. (Have you tried it?)

Things I quit this year include Kajabi (didn’t need it and also sooooo expensive) and Convertkit (because go high level replaced it at double the price and quintuple the functionality).

How about you? What are your business tool must haves?

19/12/2022

"But will Facebook Ads work for ME?"

I've had a lot of conversations in the past few months with business owners about running ads.

All of them had a unique vision of what results could look like for them, including:

- "blowing my email list up to 5000 subscribers"
- "having sales calls come through every day of the week"
- "doubling the size of my agency by this time next year"
- "taking this business national"
- "getting so many sales notifications in my in-box, they start to feel like Spam" [TBH I loved that one the most]

And all of them asked me some version of the above question. They wanted to know if these kind of things were possible for them using Facebook ads.

In some cases, my answer was NO.

Don't get me wrong, FB ads are my favorite tactic. But for *any* tactic to work — regardless of how magical it may be — you have to have some things in place first.

Here's three of the big ones:

1. You need a proven offer. If nobody wants to buy what you're selling, ads won't help. They'll only amplify the problem.

2. You need deep knowledge of your perfect-fit customer. Ads that work best give potential customers a clear picture of how your product or service remedies their woes, completes their life, and makes them feel unstoppable.

(HUGE BONUS points here if you have a brand in place. After all my years building brands for organizations, I'd be remiss if I didn't tell you that a good brand is basically "deep knowledge of your perfect-fit customer" on steroids, times a thousand, and with 5 Christmas miracles thrown in.)

3. You need to be ready to scale. For example, if you can only handle 3 or 4 more clients, ads won't be a good investment for you.

Have questions about whether ads will work for your specific business and situation? Drop them in the comments and let's connect to talk it through!

Chaordic / Laura Rees

06/08/2024

02/08/2024

31/07/2024

22/07/2024

18/07/2024

16/07/2024

09/07/2024

29/03/2023

06/02/2023

03/01/2023

19/12/2022

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