15/09/2021
Consistent and attractive product packaging is invaluable for your brand and business.
You might be wondering: how can packaging be so important? Shouldn’t my product speak for itself?
Yes, of course it should. But you’re passionate about your business, and you know in order to succeed, you need to set yourself apart in any way you can. Adding a personal touch is a way to do just that.
Why is product packaging so important?
Take a look at your large competitors: Instagram, Facebook just for an example. Most often, a product that you buy from them will come in a bag or shipping flyer.
Sure, it’s efficient. But it’s also boring.
Would you rather receive something like that, or would you rather the product be wrapped up & tied so it feels like a personal gift?
Which would you be more likely to remember? People buy from small businesses because of that personal touch. Some of you may have seen the benefits firsthand.
If you do a creative packaging, your customers will notice in time and time and they will contact you for let you know how they love the way you pack their order . ☺️
If you want them to feel like it’s a special gift, and you find that they really appreciate the extra care & time you put in. Sure, it’s a small extra cost to take on, but if you’re smart with finding low prices & effective package the benefits will greatly outweigh the costs.
Plus, when your customers share on social media what they’ve ordered from you (which they will, especially if you have nice packaging!), your brand will be recognizable and look professional. It’s a win-win situation!
My last piece of advice: stay true to your brand. If you sell Star Wars mugs, you probably don’t want to overdo it on the lace. But hey, if that’s the brand you’re rocking, more power to you!
Take a minute and read ☺️
