26/01/2023
How to painlessly pick your “Niche” without excluding a massive percentage of the market!
The 1st thing to understand is that you don’t need to Niche your entire Law Firm. You just need to Niche your message…
For Example one of our client's practices “Family Law” and her list of services include
Divorce
Post judgements modifications
Prenuptial Agreements
Postnuptial Agreements
Paternity
However we don’t talk about all of those in 1 campaign because it doesn’t speak directly to anyone.
We pick 1 specific problem to solve for a very specific person. Then we can focus all of the messaging on achieving 1 goal.
Then we use historical data to target based on past experience. We know that historically most divorces happen within the 1st quarter of the year. For whatever reason there seems to be a wave every year so in the 1st quarter we create a campaign and focus ALL! of the messaging in the ads, on the landing page, the email follow-up campaigns and the sms txt campaigns around divorce…
Later into the year you get onto post judgement modifications so we create a new “Niche Campaign” and we refocus all the messaging for the new campaign around that instead…
So, the point of this email was to simplify “Niching down” and hopefully you can now see some seasonal patterns in your business. Are some ideas popping into your head as you read this?
We know how hard it can be to “Niche Down” That’s exactly why we are offering a FREE Niche “Alchemy Coaching Session" to help you find your Ideal High Ticket Clients with ease!
Book a FREE call by clicking here 👇 now.
https://www.localbrandawareness.com/freejingle-branding-kit
P.S. We Offer A FREE Jingle and Branding kit with any Brand Awareness Package for your next Niche Offer! Get 10-20 New Clients Calling You Or You Don’t Pay
Interested? Click here and book a call https://www.localbrandawareness.com/freejingle-branding-kit
