Webuilderz

14/02/2023

6 worst digital marketing problems according to me.
(Want to add something I missed? Let me know in the comments.)
1) Getting Lost in the Competition.

2) Finding and targeting the right audience.

3) Driving (Relevant) Traffic to Your Website.

4) Keeping up with the trends.

5) No money for advertising.

6) Consistently creating content
Read the blog for answers.
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https://www.webuilderz.com/6-worst-online-marketing-problems-with-solution

Marketing can be very overwhelming for someone who is just starting out, as there are different types of online marketing: social media marketing, content marketing(like this blog), email marketing, influencer marketing, paid marketing, and the list goes on…

06/11/2022

Let's understand how are direct and indirect ads related to other concepts like the customer awareness scale.
In the previous post I gave you a basic understanding of what they are now, let's dive deeper.
Direct ads work better when we use it for business to business advertising because most businesses have a very good understanding about the problems they are solving hence they don't need to be moved up on the awareness scale. We can dirctly tell them the offer. On the other hand, it does not work well with business to customer advertising because we have to move our customers up the awareness scale by cretaing a relation and educating them using indirect advertising.
Dirct leads work better with the customers who are more towards the aware side of the awareness scale, as they are almost ready to buy and just want to know the offer. Vica versa, Indirect leads work better with customers towards the unaware side.

02/11/2022

What are Direct and Indirect ads and which is better?
Direct ads are made for people who are almost ready to buy your product. They already know about your brand and just want to know the direct offer. So, usually direct ads tell the viewer about the price, deals, etc. and not about the benefits.
Whereas, indirect ads are for the colder audiences. They haven't heard about your brand and so you don't directly tell them the offer, instead you create a bond with them using indirect ads. You use indirect ads to either entertain, educate or engage with the viewer. Don't forget the three E's.
So, now if you ask me which is better, I'd say both are equally good, what matters is, to whom you want to advertise to.
If you wanna know more about the colder and hotter audiences you can scroll down to the customer awareness post.

02/11/2022

5 Advertising terms every business owner should know. (Part 2)
1) Average Order Value (AOV): It tracks the average dollar amount spent each time a customer places an order on a website or mobile app. To calculate your company’s average order value, simply divide total revenue by the number of orders.
2) Conversion Rate (CVR): It is the percentage of ad clicks that converted to a sale. It’s calculated by dividing the total number of sales (conversions) with a total number of clicks.
3) Bottom of Funnel (BOFU): It is the last stage of the sales process. During this stage, the customer is already interested in purchasing from your company but might need some questions answered before making the final decision.
4) Cost Per Action (CPA): This is the average cost of a visitor performing an action on your ad. It’s calculated by dividing your ad spend with the total number of actions performed.
5) Return On Investment (ROI): This is the overall return on the amount of money, time, and resources you invest in Facebook advertising.

01/11/2022

How to recognize a big idea in advertising?
As you read in the previous post, finding a good idea is key in advertising but the question is how do you know if an idea is really good?
Simply ask the following questions:
1) Did it make me gasp when I first saw it?
2) Do I wish I had thought of it myself?
3) Is it unique?
4) Does it fit the strategy to perfection?
5) Could it be used for 30 years?

01/11/2022

How to produce an ad that sells? (Part 1)
The following are some tips that David Ogilvy would give you if you would join his agency as an advertiser.
Do your homework: First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it. When Mr. Ogilvy got the Rolls-Royce account, he spent three weeks reading about the car and came across a statement that 'at sixty miles an hour, the loudest noise comes from the electric clock.
Second, find out what kind of advertising your competitors have been doing, and with what success.
Third, research among consumers. Find out how they think about your kind of product.
Positioning: Now, find out what the product does and who it is for?
Brand Image: Now decide, what image you want for your brand. It is like the personality of the product. People don't buy products, they buy the image associated with it.
What's the big idea?: Finding a good idea is key. It takes a lot of time but it's worth it. How to know if your idea is the big idea? Will tell you in the next post, stay tuned.

31/10/2022

5 Levels of the 'Customer Awareness Scale'
As you saw in the previous post, what does my customer already know, this simple question can change the results you get from your advertising drastically. To understand this concept better, Gene Schwartz created a scale of customer awareness.
Most Aware: Your prospect knows your product and only needs to know the offer.
Product Aware: Your prospect knows what you sell but, isn't sure if it's right for them. They are often looking for past customer reviews.
Solution Aware: Your prospect knows the result he wants, but not that your product provides it.
Problem Aware: Your prospect senses he has a problem, but doesn't know there's a solution.
Unaware: No knowledge of anything except, perhaps, his own identity or opinion.

29/10/2022

This question: What does my customer already know? can save your money and efforts when you advertise something. Now, why is this question important? It's because it completely changes the way you approach and talk to your customer. Everything your prospect knows before you begin your sales pitch will determine what you'll say in your pitch. This question simply tells us where our customer is on the 'customer awareness scale' (more on this in the next post). Other than this question you could also ask a few more questions before starting your campaign. They are as follows: What am I selling? Who is my dream customer? What problem will it solve?

27/10/2022

5 Advertising terms every business owner should know.
1) Facebook Pixel: The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track your customers' actions. Let's say, a user opens your website, then a pixel event called Pageview will be fired and we will know that someone opened our website. Now, we can target only those users who viewed our website with a custom ad.
2) Add to Cart (ATC): This is the number of add-to-cart events tracked by the Facebook Pixel that can be attributed to your ads.
3) Click Through Rate (CTR): This is the percentage of people who saw your ad and then clicked on it. Calculated by dividing the total number of clicks with the total number of impressions. It can help you determine how effective an ad is in driving traffic to your website.
4) Cost Per Click (CPC): This is the average cost of one click on your Facebook ad. It’s also one of the most commonly used metrics for determining the efficiency of an ad campaign.
5) Cost Per Thousand Impressions (CPM): This is the average cost of showing your ad to a thousand people. CPM is used to determine the cost-effectiveness of your campaign.

07/09/2022

Branding logo design for Rocksmoke.

03/09/2022

Branding for a night-time serum company, Vedara.