11/08/2026
One controversial thing we do as an email consultant x
I use a real-life human copywriter to write our client emails at cc’d consultancy (love you Rosa!!) 🫶 💗
We use an actual person whose expertise is copywriting (madness right xx). My first ever ever hire 5+ years ago was a copywriter (hi, Anna do you miss me x)
And in case you didn’t realise a copywriter is looking at more than the words. They’re looking at your goals, your customers, and the reasons those customers buy. They know how someone feels at each stage, and how the same product lands differently depending on who it’s going to.
They can educate without lecturing, and say a lot in very few words. We love AI. We just think the words that sell your business should come from a person.
Anyway - off to brief our copywriter on a very exciting project đź¤