Insight Lime Analytics

07/08/2021

Direct traffic in your Google Analytics reports got you down?

Here are some ways to understand the "why" behind the traffic that our lead analytics consultant uses to dive deeper behind Google's classic "I don't really know" bucket of traffic.

Really though, you may be panicking about the lack of insight into this traffic. However, marketers and business people are an adaptable bunch. You may not know everything about these people, but you still can:

☀️ Work towards capturing more first-party data. Delight, entice and give a damn-good reason for people to sign up to your newsletter or make an account.

☀️ You can still segment all sorts of ways with direct traffic - converters vs. non-converters, customers who viewed specific products, took an event-action. All of these can still give you insights into how to improve your site and user experience.

☀️ Get more insights using micro-feedback touchpoints. Ask customers what they want. And get another opportunity to show them who you are.

And remember, lamenting about direct traffic can be a symptom of data paralysis - an excuse not to do anything about the information you're finding. Instead of fixating too much on what you don't know, action what you do!

Liked this? Learn more https://www.insightlimeanalytics.com/

https://youtu.be/1yE759UV4E8

Direct traffic in your Google Analytics reports got you down?Here are some ways to understand the "why" behind the traffic that our lead analytics consultant...

03/08/2021

No marketing channel exists in a silo, so stop optimizing like they do!

Attribution, marketing incrementality, and customer journeys, oh my! We are trying to cram a lot into this one video, but the bottom line we want you to get from this is...

3 steps to understanding your Google Analytics top conversion paths...Attribution, marketing incrementality, and customer journeys, oh my! I'm trying to cram...

02/08/2021

Don't fall into a data panic trap with these 3 best tips!

How do you make the most out of your data - none of it matters unless you're able to make more informed business decisions by analyzing it. And looking at GA without creating some extra layers isn't all that helpful. Therefore, you should…

Don't fall into a data panic trap with these three tips!Ok...maybe the final tip is us just telling you to listen to analysts - but that's actually a pretty ...

28/05/2021

🍋 Don't be! It can actually be quite refreshing! Do you feel like your business is stagnant? Old ways are not working anymore, do you feel slightly hopeless?

We get it! That's why taking a fresh look at your data can help you find new creative decisions to benefit your business.

Don't know where to start? 👉 We cover data related basics for small and medium digital businesses in our FREE checklist.⁠ Simply follow the link & subscribe http://bit.ly/2PrQEQS

27/05/2021

🎵 really gets the benefits of heatmapping tools. Why should you have one on top of Google Analytics?

It provides a visual way to understand what is happening on the page. You can watch user sessions
(everywhere they clicked, what they clicked on), and also see the overall trends for where users are clicking. Knowing this helps you create pages that are the correct length and add or remove buttons to shape traffic to where you want it to go - a lot of times you can quickly identify that users are clicking on something that isn’t your primary goal (like contact us instead of making a purchase or submitting a lead). Knowing this is the first step to placing that “contact us” somewhere better so that more visitors click on what you truly want them to 👈

We cover this and other data related basics for small and medium digital businesses in our FREE checklist.
Simply follow this link & subscribe http://bit.ly/2PrQEQS

26/05/2021

📢 How's your week going? Here's our weekly business impact tip. A few minutes of your time that can make a huge difference on your business.

Your analytics implementation isn’t serving you one bit if you can’t track who is purchasing and when. It’s pretty common that this hasn’t been set up though - and it’s important to have the web-analytics side of this data to see what traffic sources convert best and spot any holes in your funnel or poorly performing pages.

We cover this and other data related basics for small and medium digital businesses in our FREE checklist.⁠ Simply follow the link & subscribe http://bit.ly/2PrQEQS

25/05/2021

That may sound like a lot, but when it comes to behavioral data we are looking more at trends than perfect accuracy.

It is a good idea to keep an eye on the ratio, especially comparing your transactions to a financial system back-end - but be careful how much time ❗

There are a lot of factors that are actually making this number grow. So what’s the solution? If you’re building a new projection model that doesn’t need sources or
other web-data, always use your financial data. And remember that web data isn’t perfect, but
it does show you the trends ♻️

Almost all companies have access to enough data to make good decisions, and enough accurate data. The place that you fall behind is in the use of that
data 💯

We cover this and other data related basics for small and medium digital businesses in our FREE checklist.
Simply follow this link & subscribe http://bit.ly/2PrQEQS

24/05/2021

One of the most common question we hear from our clients is what are the most important metrics for me to look at? 🙀

The most important metrics vary a bit depending on your business type - but there are some
that are fairly universal for giving you a good idea of how your website is received by visitors. These are our top 3 data metrics you should start with:

✅Bounce rate
✅Average Session Duration
✅New/Returning Users

We cover this and other data related basics for small and medium digital businesses in our FREE checklist.

If you want gain confidence in your approach to data and to make $$ with it faster then follow this link & subscribe http://bit.ly/2PrQEQS

19/05/2021

... we don’t actually recommend that every startup start trying to acquire data talent. If you don’t have enough data to interpret - it just isn’t worth it. 💥

To get our quick “cheat sheet” of when and what sort of help you may want to find follow the link to our FREE checklist for small and medium digital businesses who want to make $$ with their data faster.

http://bit.ly/2PrQEQS

18/05/2021

Well that's easier said than done, right? No matter whether you just started a business, or been running one for awhile, we understand that data can be an overwhelming topic. So here's our Impact Tip 📍

Trends are more important than exact numbers, calculating profit is more important than perfect attribution, and doing something is better than doing nothing.

Go to our bio to continue reading about data discrepancies and why are they not as big of a deal 👽

https://www.insightlimeanalytics.com/blog/data-discrepancies-strategy

17/05/2021

📊 How well do you know your customers? If you're not using segmentation - you probably don't know them as well as you could! 📊

Almost every tool that provides data has segmentation capabilities. Comparing segments shows you the differences in your customers that you won't see as a whole. Finding these differences can:
❗️Highlight an underserved market or customer demographic
❗️Further define the success of your campaigns and channel traffic
❗️Find journeys on your site that customers get stuck on and those that are excellent for conversions
❗️Find places to optimize your experience based on browser, device, and more

📊 How well do you know your customers? If you're not using segmentation - you probably don't know them as well as you could! 📊 Almost every tool that...

14/05/2021

Do you....

📍 Use forecasting to evaluate your performance?
📍 Have a formal testing program that sends winning tests into production?
📍 Understand the behavioral differences between people who convert and those who don't? (Segments are your friend!)

We bet you've skipped one of these steps - so go back to these and get to it. You can see the revenue you've been hoping for.

P.S. Make your hero images smaller! Get those people down the page!

https://www.insightlimeanalytics.com/blog/conversion-rate-optimization-in-2021