08/06/2026
We built a shared visual language that starts with Acorn and extends into You, its consumer expression. For Acorn, we leaned into a clean, minimal aesthetic: confident typography, restrained color, generous use of white space, and subtle graphic structures referencing data, precision, and controlled lab environments. The brand needed to “read” as cutting edge biotech while remaining simple enough to support complex narratives about the platform and its future applications.