25/05/2020
One of my most recent projects (and one of my favorites) was helping create the logo and visual style for my wonderful girlfriend's business, Vintage Perfect Design. It's a wonderful blog and business all about vintage fashions and sustainable living. Instead of going for something with an illustration element, I took inspiration from various fashion brands and the way they present themselves. Dior, Prada, Chanel, Giorgio Armani; all of these iconic fashion labels use the simplicity of their name in a distinct font as the centerpiece for their brand. This simple approach allows them to transplant their logo onto any season, any trend, while maintaining a certain consistency. Take a look at this album to learn more about my process and how these same methods can be applied to any company or brand.