07/06/2022
Off lately, the investor's focus has been shifted to profitability, driving the shift in business strategy for the startups.
Domino’s 30 minute or free promise is applicable only when everything is perfect, the order consists of high margin products, but the order is not too big, the outside weather is not bad etc. They pioneered the model, which helped them outgrow the competition manifold. Today, the startups are trying to shrink the delivery time to 10 minutes, without keeping an eye on the margins.
The hyped 10 Minute Delivery space has high operating expenses, something which can’t be controlled with the economies of scale. Which in itself makes the profitability near impossible to achieve. Things become even graver if we add the rising fuel cost and competition, the shortage of gig workers and the safety concerns associated with the model.
I personally believe that it will take a while before the 10-minute delivery can become a successful business model.
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Li4c