Motive In Motion

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Motive In Motion Motive In Motion is a premier Direct Response Copywriting agency, offering high-conversion marketing campaigns and copy that converts.

Specializing in info product marketing, membership sites/communities, and helping personal brands launch and scale.

18/02/2025

3 High-Leverage Triggers You Can Pull In Your Business *Right Now* To Double Your Revenue & Retention:

Fun fact:

If you want to consistently outpace your competition and have new things to teach your core audience...

You need to do three things:

1) Remain a lifelong student in categories that help you get paid

2) Maintain a continual innovator's mindset with new tweaks, measured tests, and marketing experiments,

and

3) Build a long-term rapport with your best customers and elevate them through your value ladder

Let's unpack...

1 - ETERNAL STUDENT

If you aren't growing, you're dying.

And since your best competitors are never taking a break, you should match and exceed their pace.

And for your market, you always need to stay 2-3 steps ahead of them, so they continue seeing you as the high-status authority figure.

You never want to run out of things to help them improve, because you started slacking on your personal evolution and skillset.

Both of these things are done by remaining an eternal student.

2 - INNOVATOR'S STRATEGEM

Continuing to innovate your approaches, on:

- your offer,
- your targeting,
- your unique selling prop,
- your copy angles & hooks, and
- your emotional storytelling ability
.. will keep you tweaking, testing, and measuring each change separately.

This is a game of 'locking down variables' - all marketing really is.

You lock in your best customer avatar, and test various messaging sequences to them.

Once that's on point, you dial in your core offer, guarantee, and any customer results.

When all variables are locked, you start to scale in rapid succession.

3 - LONG-TERM RAPPORT

None of the above can be properly executed without building a real relationship with your best customers.

Some customers will be foot traffic. Transient.

They'll stop in, maybe buy one or two things off the rack, and leave for a long time, or forever.

Others will expect and desire higher-level offers with more personal engagement from you.

Your job here is to build a full product solution ladder, that escalates them seamlessly throughout your funnel.

Watch today's video to discover how we do this for our clients at Motive In Motion.

---

Want more specific insights on how we do this inside our client business?

Hop on our FREE newsletter, First & Fifteenth, where we peel back the curtain on what's working in real time:

https://motiveinmotion.com/newsletter/

11/12/2024

I've got two important concepts to share with you today.

So let's talk weapons.

And onions.

Wait... onions like the vegetable?

"What could weapons and onions *possibly* have in common - and what do they have to do with marketing?"

Glad you asked.

In today's video, I'm highlighting a concept I discovered reading Predictable Revenue - and I'm going to translate exactly how to identify and poach your PERFECT customer avatar (using seeds, nets & spears).

Because if you're ever wondered how to poach your ideal prospects from the crowd?

You'll need to master the concepts of "onion layers" and "weapon selection" for hunting your most ideal prospects, and persuading them to take the next step with you.

In this video, I explain the difference between your primary weapons - choose wisely, and get the exact lead generating result you're looking for every time.

Watch the full video to target your ideal prospects, using the right tools, and... onions.

Enjoy.

---

Want more content like this?

Hop onto my FREE newsletter - First & Fifteenth - where I share in-depth strategies directly from inside my Growth Partnership business:

https://motiveinmotion.com/newsletter/

29/11/2024

Bullets & Cannonballs: How to MAXIMIZE Your Online Sales By Targeting Your PERFECT Customer Avatar

Ever wondered how to soft-launch, test, and iterate your offer to a perfect customer avatar for your business?

This can be a long, hard-won process to get right over time.

But one "shortcut" that exists, is to implement what Jim Collins calls "bullets and cannonballs".

Essentially what you're doing here, is soft-launching hooks, angles, messaging sequences, and offers/guarantees into your marketplace (bullets)...

So that you can optimize your high-impact messaging and marketing at scale - *knowing* it will convert (cannonballs).

You never launch cannonballs before bullets. You never guess with your heaviest artillery.

Discover how to perfect this strategy in the video below!

Oh, and if you're having a hard time making your copy high-conversion, persuasive, and impactful, I've created a 3-step guide on psychological triggers to help you.

It's FREE - snag it here:

https://www.motiveinmotion.com/3-psychological-triggers/

07/09/2024

"My Email List Is Made Up Of 50%+ Lurkers, (Who Click & Read Everything) But Never BUY!

What Should I Do?"

This:

Are your online sales getting less action than Steve Carrell in The 40-Year-Old Virgin?!If so, the fix is simple.You jus...
24/04/2024

Are your online sales getting less action than Steve Carrell in The 40-Year-Old Virgin?!

If so, the fix is simple.

You just need to go on more dates, and hire Ryan Gosling as your dating coach.

Ah wait, that was Crazy Stupid Love.

No, the reason you struggle to get the sales targets you're aiming for is simple...

You lack the power to HOOK attention, SPARK interest, and CHANNEL it onto your primary offers.

Everyone has difficulty converting their audience at first, using words that sell.

No sweat.

You just need to discover how to use the Top 3 "hidden in plain sight" psychological triggers - which are proven to lead your audience right where you want 'em:

https://www.motiveinmotion.com/3-psychological-triggers/

These 3 triggers have directly aided my clients and me to earn multiple six-figures - from numerous sales funnels and copywriting campaigns over the years.

Here's what I'm sharing inside the document:

TRIGGER #1 - Discover how to ENTICE your audience and make them feel they belong (with this little-known, powerful trick) PROVEN to increase the engagement of your community,

TRIGGER #2 - How to POLARIZE your audience with charged, emotional copy, that strengthens the bond between your inner circle of customers (and keeps them buying more often),

TRIGGER #3 - Use this SECRET framework to increase customer buy-in, product engagement, and satisfaction - by proving your expertise to create more trust and sales!

Just click the link below to discover how to better hook attention, persuade your audience members, tighten your community engagement, and unlock a flood of new traffic and sales:

https://www.motiveinmotion.com/3-psychological-triggers/

"With a mouth-piece like Mac Dre, and the soul of RBL posse, he's on a mission to make it on his terms is primed to tran...
24/04/2024

"With a mouth-piece like Mac Dre, and the soul of RBL posse, he's on a mission to make it on his terms is primed to transform Bay Area rap."

(Logan Murdock's words on Frisco rapper Larry June).

His story is one of independent artistry, entrepreneurship, and market positioning.

What's note-worthy about one of my favorite Hip Hop MC's here is, he tailored an unconventional method about passive income, hustling for what you want, and doing it on your terms.

Smooth vocals over G-funk-esque beats creates a whole mood of relaxation and hustle blended in one

Larry was an artist who had a hard come up.

He got involved in drug dealing and street life from a young age, but got out of the game and went legal - then wrote inspirational story-telling sequences on how he did it.

He then took it one step further, by tailoring his message.

Instead of continuing to glorify that lifestyle, he actually started talking about investments, passive income, and financial intelligence.

Reaching a wider audience than he would if he kept hammering the same topics, he met his audience where they were (raw Hip Hop fans)

And started pouring out financial, business, and investing knowledge in his own way - over tracks produced by himself, Alchemist, and Cookin' Soul.

This is the ultimate market sophistication - meeting your customers and audience where they are, and offering a transformation.

He's self-made, self-promoted, and has mastered his craft since back in the mixtape days, as a young 20-something.

While there are a lot of entrepreneurial keys to glean from his come up, this one sticks out as the most important to me:

Targeting the market you want to serve, meeting them where they are, offering elevation to the next level, and making that transition seamless.

Through timeless classics like "6 a.m. in Sausalito", "Friday Activities" and "Solid Plan", he does it all in one fell swoop.

06/04/2022

Welcome to Motive In Motion!

We're a premier Direct Response Copywriting agency, offering high-conversion marketing campaigns and copy that converts.

We've worked with global brands in countless countries, specializing in writing Direct Response Copy for your various marketing campaigns.

Typical copy we strategize and deliver includes:

- AUTOMATED email sequences that pull wallets out,

- HIGH-CONVERSION long-form sales letters for courses, books, memberships, and other products,

- VIDEO SALES LETTERS (VSLs) that attract and engage your audience with compelling copy, hitting on pain points and product benefits - and encourage them to take *action*,

- ATTENTION-GRABBING advertising campaigns which call out to the market, segment based on interest, and attract high-value leads to your business, and

- COMBINED CAMPAIGNS with all of the above, in one cohesive strategy focused on sales, profit, and ROI

We've worked in dozens of B2B/B2C industries and verticals, such as Tech, Finance, E-commerce, Real Estate, and Information Marketing.

And now, we specialize more in info product marketing, membership sites/communities, and helping personal brands launch and scale.

Our exclusive focus is on results-driven copy that converts, rather than blogging, articles, or SEO content strategies.

Direct Response is our jam.

We've created several case studies, documented results and proof of client success, and testimonials on our site.

You can peruse all of that here:

https://MotiveInMotion.com

Feel free to drop us an inquiry here or on our site, to speak about your upcoming marketing campaigns, sales copy, and digital marketing strategy!

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