30/11/2021
It's important to make things clear before using social media to promote your business.
First, It depends on either you're advertising a product or a service.
Secondly, you have to identify who is your main target audience, their age group, their social class and all the details including their behavioural differences, that may help you create a personas.
Also you'll need to know your product/service's geographic position, either you're a local or an international business, so you can set what countries you're gonna work on.
These simple steps will effectively clarify the view before you choose which social media platform that would perform the best for your business goals to get the most of it.
If you don't, you'll be surely wasting time and energy and especially your money on the wrong side of the road.
You cannot be advertising a construction project on Tiktok, a platform that almost 70% of its users are under 30yo, by targeting investors in a poor country through a 1000$ campaign. That doesn't make sense!
Hence, studying your social media presence and your project's digital position is most likely to studying the alphabets before composing words.
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