Emmanuel Onoja

20/12/2023

Remember those early startup days, hustling to get users onboard and prove your concept?

That's exactly where 𝗨𝘀𝗲𝗭𝗲𝗲𝗵, a new financial service App, found themselves. They had a killer product but needed a way to break through the noise and reach the target audience.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:

📌 Brand new startup with a limited budget (< $1000)
📌 0 User Base on their UseZeeh app
📌Highly competitive financial services market

𝗧𝗵𝗲 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵:

➡️ I knew we needed a laser-focused strategy to maximize impact with minimal spending. Here's what I did:

➡️ Deep audience research: Pinpointed UseZeeh's ideal user demographics, financial needs, and online behavior.

➡️ Keyword optimization: Identified relevant, high-intent keywords to attract qualified leads.

➡️ Campaign structure & bidding: Built targeted campaigns with smart bidding strategies to optimize spend and conversions.

➡️ Compelling ad copy: Crafted engaging ad headlines and descriptions that resonated with the target audience and highlighted UseZeeh's unique value proposition.

➡️ A/B testing & optimization: Constantly monitored and optimized campaigns, adjusting keywords, ad copy, and landing pages for maximum performance.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:

The results speak for themselves:

- 🚹 Impressions: 65,548
- 📍Clicks: 4,576
- 💰Ad Spend: < $1,000
- 🏆879 New App Users: acquired within 14 days.
- 🔁 10.67% Conversion Rate: Meaning over 10% of ad clicks resulted in app downloads.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀/𝗜𝗺𝗽𝗮𝗰𝘁

✅️ Low Cost-Per-Install (CPI): We achieved a remarkable CPI of under $1.00, demonstrating the campaign's effectiveness in stretching every dollar.
✅️ Rapid User Growth: We helped UseZeeh grow its user base in a record time, setting it up for further scaling.
✅️ Product Improvement: The influx of new users provided valuable data and feedback, allowing UseZeeh to refine its product and strategy.

P:S: Check UseZeeh App on Playstore

How do want me to work for you?

Send me a message.

14/12/2023

How I Helped a Digital Product Owner Generate 13k Leads through Facebook Ads, closing 4 million Naira🔥 in Revenue in 90 days.

In the cutthroat world of digital marketing, generating leads and converting them into paying customers can be a hard task. But for one of my clients, a digital product owner (A Nigeria course creator), it was a reality I helped them achieve with remarkable results.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:

My client, a digital product owner, was struggling to generate leads for his webinar funnel and drive sales for his course. He had tried various ad strategies via his personal ad accounts and some freelancers, but nothing seemed to work. He was facing frequent account bans, High CPLs, and reaching a low-converting audience.

He needed a solution that would not only generate high-converting leads but also would be able to scale his results and budget.

𝗧𝗵𝗲 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 – How I Achieved It:

I devised a comprehensive digital marketing strategy that included a combination of targeted advertising, social media marketing, and content marketing. The objective was to reach the right audience, engage them with compelling content, and drive them to a landing page where they could have access to sign up for the lead magnet.

Strategic targeting, compelling creatives, and data-driven decisions fueled a dynamic campaign that not only attracted a massive audience but also converted leads at an impressive rate of 6.04%.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:

The results were nothing short of impressive. The campaign generated over 13,000 leads in just 90 days, with a cost per lead of just 81 naira. And out of those leads, over 800 persons converted into paying customers, generating over 4 million naira in revenue for my client.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

- 💰 Ad Spend: #1,084,969
- 🌐 Total Reach: 792,454
- 🎯 Leads Generated: 13,337
- 💸 Cost per Lead: 81 naira per lead
- 🛍️ Conversions: 806
(P.S: product price = #5,000)

𝗜𝗺𝗽𝗮𝗰𝘁:

- 📈 Revenue Generated: #4,030,000 naira.
- 💰 ROAS: 3.71

𝗪𝗵𝗮𝘁 𝗜 𝗗𝗶𝗱 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆:

Many factors contributed to the success of this campaign, but there are a few things I did differently that I believe were crucial:

📌 I took the time to understand my client's product and target audience. You get to know when you see my ad copies, ad images and video hooks - this was discovered via customer research and campaign testing on small budgets. This allowed me to create a campaign that was truly relevant and engaging.

📌 I used a variety of ad placements to reach the widest possible audience, across Nigeria, Cameroon, and Ghana. This helped to ensure that the campaign was seen by the right people.

📌 I monitor the results of the campaign on a daily basis. This allowed me to make adjustments as needed to optimize the campaign for maximum results.

See the attached snapshot for more details.

➡️ Want us to work together for your biz?

Send me the word "Ads"

25/09/2023

GROWTH WILL COST YOU.💯

I am absolutely thrilled to share a significant milestone in my professional journey, one that I achieved earlier this year, in March 2023 - I proudly became a Certified Digital Marketing Associate by Meta, the parent company of Facebook! 💼

This certification holds immense value in the ever-evolving world of digital marketing, and I'd like to take a moment to reflect on the remarkable journey that brought me here, with the hope of inspiring aspiring digital marketers and my fellow professionals.

Digital marketing has always been my passion, yet the decision to pursue this certification was a challenging one. It meant investing not only $100 for the certification exam but also countless hours of dedicated preparation.

Thanks to Coursera, I applied for financial aid through the Social Media Marketing Course and fortunately received a scholarship. The course itself, led by the exceptional instructors, Anke and Daniel, played a pivotal role in preparing me for the exam. I'm incredibly thankful for their practical and enriching teaching style.

I immersed myself in the world of digital marketing, absorbing knowledge about Social Media Marketing and Management, Facebook Ads, Social Media Analytics, and actively participated in assignments and live projects.

I scoured through every available resource, from Facebook's comprehensive media buying guides and documentation to the top industry-leading blogs.

The journey was not without its hurdles. Late nights, early mornings, and weekends were devoted to mastering this craft. The dedication required was demanding, but the vision of holding that coveted certification kept me motivated.

I'm immensely grateful for the incredible digital marketing community that provided unwavering support and inspiration throughout this journey, especially individuals like Ken and Fii. Your enviable track records of achievement, your insatiable hunger for knowledge, and your relentless drive for career growth fueled my determination.

Now, as a Certified Digital Marketing Associate, I am genuinely excited to leverage this knowledge and continue contributing to the dynamic landscape of digital marketing.

But remember, this journey doesn't end here; it's merely a stepping stone to even greater heights.

To all professionals and fellow digital marketers, my message is clear:

Never stop learning. At every moment, have something you're learning, and always seek growth. Set those goals and relentlessly pursue them. Challenges are simply opportunities in disguise, and every ounce of effort you invest in your growth will pay off.

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Hi, are you seeing my FB post for the first time?

Check out my profile Emmanuel Onoja, and follow.

I help entrepreneurs grow through Paids Ads, SEO and building high-converting Sales Funnels.

Book a FREE Strategy call with me today. See scheduling link in bio.

18/09/2023

"Document your journey," they say.

Well, this is not a journey. It was a dark period in my career journey that lasted 8 months.

2022 concluded with me firmly grounded in the fundamentals of marketing and sales. I had diligently pursued relevant ad courses, devoured sales literature, and secured noteworthy marketing certifications from esteemed organizations like Hubspot and Google.

Armed with these accomplishments, my sole focus was to secure either an internship role or a simple client gig to hone my expertise as a digital marketer, with specialty in Paid Ads.

January began with me dispatching my CV and cover letters, exploring any opportunity a digital marketing startup might offer.

I sent out dozens of applications, so many that I lost count.

Some received responses, many others yielded rejection emails. I even managed to secure a few interviews, though none resulted in a job offer.

At times, anxiety crept in, and I questioned if something was amiss. Familiar feelings for a typical Nigerian, I thought.😅

I prayed earnestly, expressing my deep need for opportunities to develop myself, not focusing on the financial gains.

Throughout those arduous eight months, I remained steadfast in my pursuit of knowledge, earning a coveted badge from Facebook as a Meta Digital Marketing Associate—an unexpected but significant victory. It was a glimmer of hope in a seemingly endless tunnel.

Around mid-July, one night on LinkedIn, I stumbled upon the '100k Interns' post. Reluctantly, I filled out the application form, thinking it was just another submission in the sea of applications I had made. After all, what were the odds of securing a role among 100,000 interns in Nigeria?

To my astonishment, less than a month later, I received an interview invitation from a digital marketing agency, citing my involvement in the '100k Interns' program.

Despite previous disappointments, I decided to give it my all, as weariness had taken its toll.

I believed in myself, where my previous applications went unnoticed, and rejection emails seemed to be the norm.

The interview process consisted of two stages, and I successfully navigated both. Eventually, the company extended an offer for the position of Digital Marketing Intern.

It was a moment that rekindled my faith, reignited my passion, and lifted my spirits. The emotional rollercoaster had taken a joyful turn.

In the same month of August, I also secured contracts with two local clients for my Facebook Ads services, each catering to different niches.

Working with them, I've generated nearly 5,000 high-quality website and messaging leads through Facebook Ads. Both clients have experienced exceptional conversions, and I continue to work with them.

As I pen this article today, I am overwhelmed with excitement and hope. This journey has taught me that perseverance and resilience are the keys to success.

When you contemplate surrendering, remember that every "no" brings you closer to that one "yes" that will change everything—*one "yes" that will change everything!*

As my digital marketing journey unfolds, I eagerly anticipate further developing my skills in SEO, high-level funnel building, and advanced PPC.

Here's to chasing dreams, finding hope, and never relenting in the pursuit of your passion.

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Hi, are you seeing my FB post for the first time?

Check out my profile Emmanuel Onoja, and follow.

I help brands and entrepreneurs generate high-quality leads and hit their sales goals through paid ads.

Book a FREE consultation call with me today. See bio for link.

See you again.

Lastly, shout to to my colleague Oladipupo Emmanuel Jesudara in last slide.😅

🚀💪

10/01/2023

09/01/2023

A new week is here again.🌹✨️

Do make today count!

Emmanuel Onoja

09/01/2023

Make today count.🌹✨️