25/05/2026
Talking to everyone is the fastest way to reach no one 👀
80% of consumers are more likely to engage with content that feels like it was made for them yet….. most businesses are still out here creating for the masses and wondering why nothing's converting
When you get clear on your people your content, captions and clients all get 10x better
Here's where to start:
→ Get specific, not just age and job title but what's actually keeping them up at night
→ Use their language, not yours (your comments and DMs are a goldmine for this)
→ Stop trying to appeal to everyone, the more niche you go the more people feel seen
→ Create content that repels the wrong people just as much as it attracts the right ones
→ Look at what's already working, your best content will tell you exactly who your people are
The right audience doesn't just convert better, they're a dream to work with
If you're struggling, DM us 'ALIGNED' and let's figure out exactly who yours are 🪶
