26/08/2022
Case Study 💡
warms up to gen z with
Dunkin is undoubtedly amongst the most succsessful food brands on TikTok, with over 20 million likes and 3+ million followers.
In 2021 Dunkin initiated a long-term sponsorship with the TikTok star Charlie D’Amilio.
Only a few days after the collaboration Dunkin sold hundreds of thousands of her signature drink.
57% increase in app downloads and a 20% increase of all cold brews…
This goes to show that TikTok has
cemented themselves as a huge marketing platform.
A great opportunity for any business.
Is your business on TikTok👀
