Labx Media (2026)

01/07/2022

🔥𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗮 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗮 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲?🔥
Everything depends on what they are intended for. Focus is the main distinction between a website and a landing page. Additionally, there is a demonstrable increase in conversions—whether they be sales, signups, leads, or any other action you want visitors to take.
Landing pages are so successful for marketing because they are focused. Unlike websites, which encourage browsing, landing pages direct users to a single call to action. They are tailored to a particular campaign or offer. Simply put, landing pages are created with conversion in mind.
𝟏. 𝐖𝐡𝐚𝐭 𝐀 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐈𝐬 𝐅𝐨𝐫
Websites are fantastic for what they do, which is to promote exploration and offer general information.
A website serves as an introduction to a company's name, logo, goods, services, core beliefs, target market, contact information, etc. It's intended to create a "first impression," include everything a business has to offer and point website visitors to other areas where they may learn more.
A website has to appeal to the widest possible audience in order to fulfill its high-level introduction function, including individuals who may not even be familiar with the company, let alone know what it does or why it is valuable. All of this makes for relatively generic messaging, multiple page goals, and a whole lotta links, buttons, and navigation for visitors to take various actions.
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While that’s perfectly aligned with a website's goal of exploration is not so much for effective marketing.
Exploration = distraction. When it comes to marketing, that distraction erodes your campaign’s focus with diluted messaging, competing links, and options to stray away from a specific conversion goal. In other words, if that PPC ad for 15% off organic cat food sends people to your website, the chances they’ll end up on the About Us page instead of making a purchase (and wasting ad spend) are a lot higher.
Simply put, a website can’t do it all. Let them focus on informing and directing traffic—and landing pages focus on turning traffic into conversions.
𝟮. 𝐖𝐡𝐚𝐭 𝐀 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐈𝐬 𝐅𝐨𝐫
We've discussed how the main distinction between a website and a landing page is the focus. However, let's discuss why that focus is crucial for converting traffic into leads, purchases, and customers.
Let’s go back to the organic cat food example. If you get an email promoting 15% off cat food, your expectations are aligned with that offer. Clicking through to a landing page dedicated to that exact promotion, with a gallery of different types of organic cat food, and a call to action to buy before the sale ends, not only meets those expectations but guides you directly to the offer you’ve already expressed interest in by clicking through in the first place. Whereas if you’re sent to the Bowtie For Dog website, that customized, streamlined experience is instantly broken and puts it on you to locate the offer amongst all of the other information, links, and calls to action. That interrupted momentum and lack of focus make it way more likely you’ll abandon the offer out of confusion, frustration, or simple distraction.
Again, there are several elements of focus that give landing pages their conversion power:

✅ 𝗔 𝗦𝗶𝗴𝗻𝗮𝗹 𝗚𝗼𝗮𝗹, 𝗼𝗿 𝗔 𝗖𝗮𝗹𝗹 𝗧𝗼 𝗔𝗰𝘁𝗶𝗼𝗻. A website is like a bucket, and the traffic you send is like water. One hole (the call to action) is drilled into the bottom of a landing page bucket, through which a trickle of water naturally runs and can be directed to a location of your choice. The sides and bottom of a website bucket are perforated with numerous holes. You can pick which tap that water comes from (Instagram, email, a Google Ad), but you can't pick which hole it will flow through or where it will settle once it's in the bucket.
✅ 𝗠𝗶𝗻𝗶𝗺𝗮𝗹 𝗗𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀. As discussed above, what’s necessary for a website is inherently distracting in the context of a marketing campaign. Website navigation, extra links, information unrelated to your offer, and multiple different calls to action to encourage exploration to compete for attention and draw it away from your conversion goal.
✅ 𝗔 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. The ability to entirely tailor a visitor's experience from an advertisement to a click-through to conversion is one of the main differences between a website and a landing page. So you may apply the required focus right down to the last pixel, at a very fine level. Sending people to a landing page that is specifically tailored to match the advertisement, email, or social media post with targeted messaging, a unified design, customized content, and that one call to action—captures their expressed interest and provides them with the exact experience, or better yet, what they unconsciously anticipate from that first click.
✅ 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴. More accurate audience targeting is made possible by that tailored experience. To communicate to different members of your audience and focus on what's relevant to them, one landing page can be copied, modified, and even A/B tested. For instance, if you've developed an e-commerce landing page offering a discount on running shoes, you may further segment your audience by creating landing pages for women's, men's, or children's shoes, certain brands of running shoes, or whatever else they might be looking for.
Hope this explanation helps to differentiate between a website and a landing page.

10/06/2022

🔥𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗮 𝗩𝗦𝗟 𝗙𝘂𝗻𝗻𝗲𝗹 🎬
What does a VSL funnel entail? A video sales letter funnel, or VSL funnel, is a marketing approach that employs a video sales letter to educate customers on a landing page where they can subsequently purchase a product or service. The video sales letter is used to create interest and persuade potential customers to learn more about the product or service on the landing page.
Businesses can boost their conversion rate and sales by implementing a VSL funnel. If you own a business, you understand how critical it is to invest in marketing tools that will help you reach your target market. And if you're seeking an effective strategy to sell your products or services, a VSL funnel should be on your list.
🔥 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐕𝐒𝐋 𝐟𝐮𝐧𝐧𝐞𝐥 𝐰𝐨𝐫𝐤?

A VSL funnel's main goal is to establish trust with potential consumers and generate interest in the product or service you're selling. Because potential customers are often captivated by what they see, this marketing method can be very effective if implemented effectively for your company's objectives.
Storytelling tactics are used in a well-made video sales letter to help consumers engage emotionally with the product being offered. The story informs them about the issues that the solution would solve and how employing it will improve their life. Before ever discussing price or features, VSL develops an emotional connection between consumers and businesses through these stories. This makes marketing easier since, rather than focusing on what the product or service can achieve, there is already an incentive to buy - increased quality of life.
Once the connection has been made, it’s important to provide an easy way for people to buy what you’re selling. That’s where the landing page comes in – it provides all of the details about what’s being offered, why it’s a good idea to buy, and how to complete the purchase. If everything is set up correctly, then viewers will be more likely to convert into customers after watching the video sales letter.
🔥𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐕𝐒𝐋 𝐅𝐮𝐧𝐧𝐞𝐥?
If you're seeking a powerful technique to efficiently sell your products or services, the VSL funnel is a great option. VSL Funnels are what will set your firm apart from the competition. It's what turns ordinary people into committed customers willing to buy what your company has to offer.
A VSL funnel can assist you in reaching out to more potential clients and converting them into paying ones. A VSL funnel is an extraordinarily successful approach to promote your products or services because of its capacity to catch attention and generate an emotional connection with consumers.
Now that you know what a VSL funnel is and how it works, you might be asking if this is the proper marketing strategy for your company. The answer is depending on a number of things, including the product you're selling, your target audience, and the resources you have to make the video sales letter.
I’ve recently had a chance to work with Christian to re-designed his VSL funnel. Let me know your feedback about the design in the comments section below.
If you’re on Facebook doing organic outreach daily and wasting many hours doing so, you should consider trying out Christian’s FB Lead Tool, it’ll turn your Facebook messenger into a color-coded CRM that generates leads & sales on “autopilot”. DM me if you're interested and I’ll send you the link.

10/05/2022

👉 𝟱 𝗖𝗿𝘂𝗰𝗶𝗮𝗹 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 - 𝗣𝗮𝗿𝘁 𝟮
Here are part 2 of the 5 crucial landing page design elements that convert.
✅ 𝟔. 𝐃𝐢𝐫𝐞𝐜𝐭, 𝐬𝐢𝐦𝐩𝐥𝐞 𝐜𝐨𝐩𝐲
The copy on your landing page should be short and to the point, and it should be relevant to the call-to-action. It should state clearly what the prospect will learn or what value they will receive from your offer. Bullet points or bolded words are a wonderful technique to swiftly convey your message. Use benefit-oriented language that speaks directly to your visitors, and while the copy should be concise, you can also personalize it so it’s less generic.
✅ 𝟕. 𝐂𝐚𝐥𝐥-𝐭𝐨-𝐚𝐜𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐬𝐭𝐚𝐧𝐝𝐬 𝐨𝐮𝐭 (𝐂𝐓𝐀)
A clear call-to-action button that demands attention is required on your landing page. Use a contrasting color (which doesn't have to be a bright hue) and an actual button to boost effectiveness, as users have been trained to expect one. Make the button large enough to see where to redeem your offer, and keep the page free of clutter and distractions. When selecting where to place the button, you can consider the F-Pattern and Z-Pattern of eye movement. To avoid confusing your visitors, make sure to utilize only one CTA per landing page.
✅ 𝟴. 𝗟𝗲𝗮𝗱 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗳𝗼𝗿𝗺
This is, without a doubt, the most crucial aspect of your landing page. You don't want to overwhelm or scare visitors, so don't ask for too much information on the form. You should make it mandatory for visitors to enter information such as their name and email address and phone number. You may make certain questions optional or use progressive profiling to ask extra questions each time a lead interacts with one of your forms if you want to learn more about them. Overall, make the form as simple and quick to fill out as possible.
✅ 𝟵. 𝗧𝗿𝘂𝘀𝘁 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿𝘀
Consider incorporating statistical data, testimonials, reviews, or trust badges, such as medals or customer logos, to boost the legitimacy of your product. Social proof can also be effective in increasing conversions, as people are 71% more likely to make a purchase if referred by social media On the page, you can indicate the number of readings, shares, likes, or subscriptions, and you should also add social media sharing icons so that visitors can spread the word about your offer.
✅ 𝟭𝟬. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆
Mobile optimization is now standard practice for any website or page, and your landing page is no exception. More than 60% of B2B consumers say mobile played a significant role in a recent purchase, and 50% of B2B queries are made on smartphones. By 2022, that number is expected to rise to 70%. As you design and construct your landing page, keep in mind that making it responsive and mobile-friendly is critical.

13/04/2022

⚡️𝗦𝘁𝗲𝗽 𝗕𝘆 𝗦𝘁𝗲𝗽 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗜𝗻 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗔 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲⚡️
🔥 𝐂𝐡𝐨𝐨𝐬𝐞 𝐀 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐆𝐨𝐚𝐥

Landing pages, by definition, have one focused goal. Determine your goal before you start designing your landing page. Is the goal of your landing page to:
✅ Drive sales? Display a specific product where the CTA leads straight to the shopping cart.
✅ Boost conversions? Have a clear path to conversion that builds brand awareness.
✅ Generate Leads? Grow faster by offering a product demo, free downloadable resource or sign-up form.
Once you’ve decided on your campaign-specific goal, choose the template layout that fully supports your goal.

🔥 𝐏𝐥𝐚𝐧 𝐲𝐨𝐮𝐫 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 𝐥𝐚𝐲𝐨𝐮𝐭
The layout of your landing page is what directs visitors to the goal of the page. The ideal landing page will have a visual hierarchy and includes a headline, your offering, an explanation of the benefits, visuals, a CTA and lead-capture forms.
Some of the legwork will be done for you by the visual hierarchy of your landing page content. It establishes a natural, easy-to-follow pattern for subscribers, indicating the action you want them to take. The F-pattern or Z-pattern layout is recommended for a smooth read.
Always remember to prioritize content above the fold. This implies that when you open the landing page, the most crucial content will be visible instantly. Important information and your CTA need to be front and center before you dive into more details.
This strategy is similar to a first impression; it allows visitors to take a quick look at what you have to offer before scrolling, which helps increase conversions faster. It’s also a way to be respectful of a visitor’s time.
🔥 𝐂𝐫𝐞𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐂𝐓𝐀
On your landing page, the CTA is the action you want visitors to do. It's the conversion-driving component, thus it needs to be carefully crafted. Make sure to include the following in your CTAs:
Prioritize a main CTA. It's preferable if your landing page only has one CTA, but if you do, make sure your main CTA is larger and above the fold so visitors can see it and be drawn to it.
Be as specific as possible. The copy you choose in your CTA will determine whether or not visitors are interested in clicking through. Visitors will be less inclined to click if the copy is ambiguous. Use phrases like "Start your Free Trial" or "Get It Now" to be more explicit.
The simpler the action, the more likely visitors will take that action. Concise copy and visible CTAs are the keys to converting visitors.
🔥 𝐂𝐡𝐨𝐨𝐬𝐞 𝐲𝐨𝐮𝐫 𝐢𝐦𝐚𝐠𝐞𝐬/𝐯𝐢𝐬𝐮𝐚𝐥𝐬
Include visuals that will elicit an emotional response from your visitors should be able to relate, laugh or feel comforted by the imagery you use. For example, use pictures of watches and their features if your product/service is related to watches, or with skin-care products use images of people using your product or close-ups of skin before and after using your product.
It all depends on your product or service, but make sure to be mindful of the visuals you use for your landing pages. Images that create a more personable experience are what will get customers to buy.
For your landing page use images that are personable, emotional and make sure they are optimized. They should also support the copy and other components of your landing page.

05/04/2022

𝟱 𝗘𝗮𝘀𝘆 𝗦𝘁𝗲𝗽𝘀 𝗢𝗻 𝗛𝗼𝘄 𝗧𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗔 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲!
To create a strong landing page that converts, you need to keep in mind the original goal of your ad while adding simple copies and images that support your call to action (CTA).
➱𝟏. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞’𝐬 𝐆𝐨𝐚𝐥
Start by establishing your objectives, as landing pages can be used for a variety of purposes. To do so, take a look at the ad you'll be linking it to first. The goal of your page and ad should be one and the same. Are you asking for customer information? Are you looking for people to sign up for your newsletter? Do you want to sell a product or a service? Whatever you want your customers to do should be the singular focus of your landing page.
➱𝟐. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐘𝐨𝐮𝐫 𝐏𝐚𝐠𝐞’𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦
Your landing page platform is where you will build your landing page. You can choose to code this page yourself if you're an advanced builder. If you're a beginner, though, there are a variety of landing page builders to choose from. Similar to all-in-one site builders, these landing page builders can help you design a beautiful landing page without having to know how to code.
➱. 𝐂𝐫𝐚𝐟𝐭 𝐚 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧
Align your call to action (CTA) with what you're attempting to encourage your customers to do, considering your ad’s goals. Think of your call to action as the "final push" in persuading your visitors to convert; it should be convincing, straight to the point, and powerful. Part of creating a compelling CTA is to consider what you’re offering to your customers. What will they get when they do what you’re asking them to do? Providing them with an incentive, even something as simple as telling them exactly what they’ll get when they do what your CTA says makes your offer more valuable.
➱𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗣𝘂𝗻𝗰𝗵𝘆 & 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗖𝗼𝗽𝘆
Because your landing page is a single page, don’t overwhelm your customers with too much information. Keep it short, but keep in mind the tone of voice of your original ad as well. Since your landing page is an extension of your ad, it should look, feel, and read the same. The copy on your landing page should reinforce the message of your ad, encouraging them to convert by clicking on your CTA.
➱𝟱. 𝗨𝘀𝗲 𝗛𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗠𝗲𝗱𝗶𝗮
Take advantage of beautiful visuals to make your landing page more appealing. These can be images that help your ad's marketing efforts or even videos that explain what your ad is about in a concise manner. Whatever you choose, keep in mind that your landing page is a representation of your brand. Consider how your images will compliment your branding and only use high-quality media.

17/03/2022

👉 𝟱 𝗖𝗿𝘂𝗰𝗶𝗮𝗹 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 - 𝗣𝗮𝗿𝘁 𝟭
Landing pages are an important aspect of lead generation because they are a main tool for collecting visitor contact information and increasing conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.
✅ 𝟏. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐋𝐨𝐠𝐨 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠
It's critical that your landing page appears to be a natural extension of your website. This doesn't mean it has to match the rest of your site or have a complicated design in fact, when it comes to landing pages, simple is ideal but it should have consistent branding. Having your company logo at the top of every landing page ensures that visitors know where they are and who is providing the content.
✅𝟮. 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗦𝗽𝗮𝗰𝗲
To reach your landing page's goal, make it clear to visitors what action they should take and how to get there. Make sure the page isn't cluttered. There should be a significant amount of negative space to make the page elements and their hierarchical relationship clear. This will guide the user to your call-to-action. Unlike websites where there are multiple journeys for a user to take, a landing page should have a specific path for the user to take to easily accomplish the actions you’ve anticipated. Since you want to keep the user on a specified journey, it’s also best to exclude any exit links and to limit navigation. Having a menu and other secondary links may lead users to abandon the landing page.
✅𝟯. 𝗖𝗹𝗲𝗮𝗿 𝗔𝗻𝗱 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 (𝗮𝗻𝗱 𝗦𝘂𝗯 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲)
Your headling should be simple, direct, and specific about the offer. It should also be consistent with the copy used in the landing page's original call-to-action or email. Because the headline is frequently the first thing people see when they arrive on your website, it should be catchy and attention-grabbing while still clearly stating the purpose. As a complement to the heading, a subheadline should be written to persuade the user to stay on the page and encourage them to take action.
✅𝟰. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗲𝗿
Landing pages should promote a special offer that your visitor receives in exchange for providing information in a form. The offer could be premium content like an eBook, report, webinar, or another type of offers like a free trial, demo, or free consultation.
✅𝟱. 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 𝗢𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 𝗧𝗵𝗮𝘁 𝗔𝗿𝗲 𝗔𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴
Images in content increase engagement and make your offer more intriguing. Your landing page's images and icons could be interactive, tell a story, or even provide directional indications that drive visitors to your call-to-action.
Video may be incredibly effective on a landing page in 2019. A landing page video can boost conversions by as much as 80%, and 96 percent of buyers find videos helpful when completing online purchases. Videos with a strong thumbnail and a clear call-to-action should be strategically placed on the page. Keep your videos short so that users are more inclined to watch the entire thing.
Stay tuned for part 2 of the 5 crucial landing page design elements that convert.

23/02/2022

What is an Ecommerce Landing Page? 🛒⚡️
An eCommerce landing page is a standalone web page, created specifically for marketing purposes. This is the page a visitor “lands” on when they click on a link, such as an advertisement on Facebook, Instagram, Google, YouTube, TikTok, or even a promotion in an email campaign.
Ecommerce landing pages are centered around a clear objective of getting customers to complete a set goal. For eCommerce, this is primarily making the visitor to make a purchase.
The page is personalized to match the buyer’s intent and encourages customers with a straightforward call to action (CTA). Page content includes engaging headlines, high-quality images, concise copy, and social proof elements like customer testimonials and customer reviews.
Let’s use a hypothetical scenario to provide more context on the purpose and functionality of eCommerce landing pages.
🔥. A visitor might have allergies to smoke, dander, and dust which make them hard to breathe, and would like to purchase an air purifier, so they search on Google for “The Best Air Purifier”. In the search results, they click on a link with the title “The Perfect Air Purifier For Your Everyday Needs”.
🔥. When they land on the landing page, they see a headline that matches this ad and images of a modern-looking medical-grade air purifier. The page also includes subheadings that emphasize the air purifiers’ functionality, safety assurance, and testimonials from existing customers. There’s also a CTA button that’s tempting to click on that reads “GET ONE NOW”.
🔥. The page offers exactly what the visitor was looking for, and the added social proof builds trust and convinces visitors that these air purifiers are top quality. Because of all these factors, they click the CTA button to shop directly from the page.
In this scenario, the visitor was able to find exactly what they were looking for in a matter of seconds. The page’s content fit the buyer persona, included important product features, added trust, and made it easy for the visitor to purchase. As a result, the site converted a visitor into a potential buyer.
And this is what eCommerce landing pages are for, to convert visitors into customers. 😊

15/02/2022

𝗧𝗼𝗽 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗧𝗼 𝗔𝘃𝗼𝗶𝗱!

𝐌𝐢𝐬𝐭𝐚𝐤𝐞 #𝟏: 𝐘𝐨𝐮𝐫 𝐂𝐓𝐀 𝐈𝐬𝐧’𝐭 𝐎𝐛𝐯𝐢𝐨𝐮𝐬
Don’t let your most-important element on the page, your CTA, get lost in your design. Not enough color contrast between the CTA button color, font and background could also be the issue.

𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #𝟮: 𝗟𝗼𝘂𝘀𝘆 𝗥𝗲𝗮𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆
Just as people don’t want to read through too much info, they’re not going to read stuff that’s not easy on the eyes.
Examples of this readability mistake:
✅ Your words go on for too long across the page
✅ Your font and background colors don’t contrast enough
✅ Your type font is too small or not legible because of the typography style
✅ You have too much text

𝐌𝐢𝐬𝐭𝐚𝐤𝐞 #𝟑: 𝐋𝐢𝐧𝐤 𝐎𝐯𝐞𝐫𝐥𝐨𝐚𝐝
With too many links on your landing page, options and distractions become available and you run the risk of losing your CTA and your goal.

𝐌𝐢𝐬𝐭𝐚𝐤𝐞 #𝟒: 𝐔𝐑𝐋 𝐃𝐞𝐚𝐝 𝐄𝐧𝐝𝐬
Be sure to test your URLs to make sure it links to the place you intended. Follow the whole pathway of the user experience yourself prior to launching. This means looking at places like your Privacy Policy or Terms of Service links to allow people to also convert directly from those pages.

𝐌𝐢𝐬𝐭𝐚𝐤𝐞 #𝟓: 𝐘𝐨𝐮𝐫 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧 𝐁𝐚𝐫
There’s a good reason for you to cut out your navigation bar. Navigation bars can be a distracting mistake on your landing page and function as another place to go to, which increases your bouncing rate and ultimately hurting your conversion goals. So a big NO to having a navigation bar!

Hope this checklist gives value to those who are in the process of building a landing page as well as to those who wonder why your landing page doesn’t convert.

11/02/2022

𝙃𝙤𝙬 𝘿𝙤 𝙔𝙤𝙪 𝘾𝙧𝙚𝙖𝙩𝙚 𝙖 𝘾𝙤𝙪𝙧𝙨𝙚 𝙇𝙖𝙣𝙙𝙞𝙣𝙜 𝙋𝙖𝙜𝙚? 🚀

The first step of creating a course landing page is to think about what kind of ingredients a successful landing page has. Let’s take a look at some of the key ingredients:

🔥 𝐒𝐡𝐨𝐫𝐭 𝐁𝐮𝐭 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬
Your headline should explain how visitors can benefit from the offer and positively show how their needs and wants can be met.
Your headline needs to give out a powerful message promising visitors an intriguing result that will influence them to stick around and read what comes next.
The headline should inform your visitors immediately about where they are and what they are getting in return. Since it is the first element people will see on your landing page it needs to be valued-focused and clearly visible.

🔥𝐒𝐭𝐫𝐨𝐧𝐠 𝐀𝐜𝐭𝐢𝐨𝐧 𝐖𝐨𝐫𝐝𝐬
Action words and phrases can build their motivation to learn. Choose verbs and words that have a positive proposition such as ‘discover’, ‘explore’, ‘start’, or ‘signup now’ that prompt them to take action.

🔥𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐌𝐞𝐝𝐢𝐚
Any visual element (including photos, graphics, infographics, or other persuasive media) that presents the result your courses achieve can get people right into your sales funnel.
Visual representations of the course’s value are very strong. Combined with effective use of white space, customer badges, color-contrasting CTA buttons, and a 100% money-back guarantee, your landing page can do wonders!

🔥𝐀 𝐕𝐢𝐝𝐞𝐨
While the use of video is optional, it is highly recommended as it can offer a greater impact – bigger than any other media. Any type of video ranging from the emotional appeal, news/commentary, testimonial, or ‘behind the scenes helps to offer a nice preview into your course and explain to people what your school/course is all about.

🔥𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬
Testimonials can come in the form of opinions or reviews either from previous students who have taken the course or anyone who has tried your course. They have tremendous influence in the decision-making of your site visitors.
Apart from this, testimonials help you reinforce your brand, strengthen your value proposition, and build your credibility in the online market. They allow you to provide social proof, as they show that you are a trustworthy individual on your subject. These can really come from anywhere from Twitter, Facebook, Instagram posts, or comments.

🔥𝐀𝐧 𝐎𝐩𝐭-𝐈𝐧 𝐅𝐨𝐫𝐦
This is the ultimate medium serving your page end-result point. It is a form that captures email addresses and other important information of people visiting your site including names, email, phone numbers, etc.

08/02/2022

𝙒𝙝𝙖𝙩 𝘼𝙧𝙚 𝙏𝙝𝙚 𝙀𝙨𝙨𝙚𝙣𝙩𝙞𝙖𝙡 𝙏𝙝𝙞𝙣𝙜𝙨 𝘼 𝙇𝙖𝙣𝙙𝙞𝙣𝙜 𝙋𝙖𝙜𝙚 𝙎𝙝𝙤𝙪𝙡𝙙 𝙄𝙣𝙘𝙡𝙪𝙙𝙚?
A good landing page has a number of features that help them convert people into leads or customers. Here are some of it:
➱𝟭. 𝗛𝗲𝗮𝗱𝗲𝗿 𝗔𝗻𝗱 𝗙𝗼𝗼𝘁𝗲𝗿
By the time someone reaches your landing page, they are at the end of the user’s journey. The link that has to lead them there will have a strong call-to-action button attached to it, which the visitor clicks with the intention to convert.
➱𝟮. 𝗢𝗻𝗹𝘆 𝗘𝘃𝗲𝗿 𝗛𝗮𝘃𝗲 𝗢𝗻𝗲 𝗣𝘂𝗿𝗽𝗼𝘀𝗲
Your landing page should only ever have one main objective (i.e. download this ebook, register for this webinar, speak to us). This helps keep the user’s attention focused on doing what you want them to do. It also allows you to focus the other content on the page towards strengthening your offer and reinforcing why the user should convert.
➱𝟯. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳
Do you know the saying that “there’s no better introduction than a recommendation?” Well, the same can be said online. ‘Social proof’ is a buzzword that effectively means a recommendation online. This could come in the form of a customer endorsing the product, a person or company sharing it.
➱𝟰. 𝗔 𝗢𝗻𝗲-𝗣𝗮𝗴𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀
Your landing page should be a one-page process for someone to convert. If this is someone checking out, try to get all of the details you need from someone on a single page. When someone gets to your landing page, they’ve already been on a journey — either through your ads or by clicking through from a post on social media. It doesn’t make sense to now ask them to bounce somewhere else to finish what you’re wanting them to do. This is especially true when looking at things like checkout processes or enquiry forms. Try not to need people to repeatedly click “next” to continue entering details.
➱𝟱. 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗖𝗮𝗹𝗹𝘀-𝗧𝗼-𝗔𝗰𝘁𝗶𝗼𝗻 𝗕𝘂𝘁𝘁𝗼𝗻
Calls-to-action are typically buttons, positioned on a page to get people to do what you want them to. Here is the thing, though because of the amount of information you want to get onto a landing page, users are required to scroll to consume all of the content, especially on mobile. I recommend having a call-to-action under each section of content on your page. People are lazy, make it simple for them with multiple buttons and links in the text.
So always keep this in mind when you are designing your landing page or funnel.

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