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29/01/2026

This post was clearly influenced by Bridgerton and I regret nothing 🤪

That said, there’s a change happening in Gmail that’s worth paying attention to.

Gmail recently made some quiet changes to how they handle bulk senders.

Public Gmail addresses (like .com) and private domains are now treated differently, and the threshold for being considered a “bulk sender” has changed.

What does this mean in practice?

🪻Low-volume senders on dedicated IPs may start seeing block bounces

🪻IP warming plans that used to work might no longer be enough

🪻Inbox placement can drop even if “nothing changed” on your end

This is especially important for brands sending to Gmail-heavy lists.

Deliverability isn’t something you set up once and forget about, and Gmail just reminded us of that.

12/01/2026

For years, I’ve been working behind the scenes; strategizing, building flows, sending campaign, and helping brands grow through emails and SMS.

But I never really showed up visually for my own brand 😅

This shoot is long overdue.

Huge shoutout to my friends for the hype, the posing tips, and reminding me to take up space.

Consider this my official “I take my business seriously” era. 😊

06/06/2024

Ready to watch your placed order rates soar?

My clients sure are, and here’s how they’re doing it with a few cheeky tweaks:

🔑 Tip #1 - Fine tune your segmentation

This not only keeps your sender reputation strong but also boosts your placed order rates by targeting the people who are most into what you’re offering.

🔑 Tip #2: Ease up on the CTAs

Ever opened Netflix and not known what to watch? That’s how subscribers feel with too many CTAs. Stick to one strong CTA to keep your subscribers from getting overwhelmed!

🔑 Tip #3 - A/B test your messaging

Experiment a little to discover the content, timing, and subject lines that really resonate with your audience.

🔑 Tip #4 - Enhance the onsite experience

Let’s face it, no matter how good your emails are, a clunky website experience is like a party pooper. Make sure it’s smooth sailing once they click through.

Excited to see those order rates climb?

Drop a ”EMAIL” in the comments, and I’ll send you a link to a case study that showcases how I helped a client triple their orders in just 90 days!

04/01/2024

Happy New Year, everyone! 🎆

As we’re getting settled into 2024, I’ve been thinking a lot about the rollercoaster that was last year.

It was a year that, unexpectedly, turned out to be more about personal growth than anything else for me.

I learned something incredibly valuable: the importance of resilience and self-compassion.

This past year wasn’t about big professional achievements or hitting targets; it was about learning to navigate the ups and downs of life with a bit more grace.

It taught me that it’s perfectly okay to step back sometimes, to not always have a plan, and to just be.

There were moments, I won’t lie, that felt really tough. Days when doubts crept in, or things didn’t go as planned.

But looking back, those were the moments that pushed me to grow the most.

They taught me patience, empathy, and the importance of taking a breath and giving myself a break.

So, what’s my takeaway for 2024?

It’s pretty simple, actually.

Keep learning, keep growing, and keep finding those small moments of joy.

This year, I want to focus more on being, rather than constantly doing.

I want to nurture the lessons of the last year and let them guide me.

I’m curious, what about you?

What did last year teach you, and how are you bringing that into 2024? 😊

#2024

01/05/2023

🌷 As we enter a new month, I'm taking a moment to reflect on the progress I've made and the goals I've yet to achieve.

Personal growth is an ongoing journey, and I believe it's important to continually challenge ourselves to become the best version of who we can be.

This May, I encourage you all to set new goals and embrace the challenges that lie ahead.

Let's learn from our experiences, celebrate our successes, and push through our setbacks with determination and resilience. 💪

Here's to growth, progress, and unlocking our true potential this month! 🌟

How are you challenging yourself in May?

Share your thoughts and goals in the comments! 🗨️

27/04/2023

Want to attract more clients with your content?

Start with a compelling headline that grabs their attention!

Here are some tips to help you write headlines that resonate with your audience.

Remember, a good headline is like a pickup line - it has to make your audience stop and give you a chance to prove your worth.

So, focus on the benefits, use numbers and humor, and test multiple options to see what works best.

Happy writing!

26/04/2023

Are you making these common copywriting mistakes?

As a coach, your copy is a key part of your business strategy.

But if you're not careful, a few simple mistakes can hold you back from reaching your full potential.

Here's a common mistake and how to avoid it:

🫣 Focusing too much on features instead of benefits.

It's easy to get caught up in listing all the cool features of your coaching program - I mean, you worked hard on them!

But here's the thing: your clients aren't interested in features.

They want to know how your coaching will benefit them and help them reach their goals.

Solution: Instead of focusing on features, focus on the benefits of your coaching program.

Think about how it will make your clients' lives better, what they'll gain from working with you, and how it will help them achieve their goals.

By highlighting the benefits, you'll create a more compelling message that resonates with your audience.

So, take a look at your copy and ask yourself: am I focusing on benefits or features?

Remember, your clients care about what your coaching can do for them, not just what it is.

If you're still feeling stuck, don't hesitate to reach out - I'm here to help!

Just shoot me a DM to schedule a consultation and we'll get your copy on track.

25/04/2023

✍️ The Impact of Copywriting on Coaching Businesses ✍️

Hey there! Did you know that good copywriting can have a huge impact on coaching businesses?

I was reading about it and apparently, it can increase conversion rates by up to 86% - that's pretty impressive, right?

By crafting a compelling message, you can not only grab your audience's attention but also inspire them to take action and become loyal clients.

If you're running a coaching business, investing in professional copywriting could be a game-changer for your success.

It's a great way to showcase your unique value and expertise and make your brand stand out in a crowded market.

Don't miss out on the opportunity to attract your ideal clients with powerful copywriting - it's worth the investment!

23/04/2023

🌍 Earth Day Reflections:

As I look back on my travels and the breathtaking places I've had the privilege to experience, I'm reminded of just how stunning and diverse our planet truly is.

From lush forests to serene beaches and vibrant cities, our Earth offers endless beauty and wonder.

Let's cherish and protect these incredible places not just on Earth Day, but every day. 🌱💚

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