29/01/2026
This post was clearly influenced by Bridgerton and I regret nothing 🤪
That said, there’s a change happening in Gmail that’s worth paying attention to.
Gmail recently made some quiet changes to how they handle bulk senders.
Public Gmail addresses (like .com) and private domains are now treated differently, and the threshold for being considered a “bulk sender” has changed.
What does this mean in practice?
🪻Low-volume senders on dedicated IPs may start seeing block bounces
🪻IP warming plans that used to work might no longer be enough
🪻Inbox placement can drop even if “nothing changed” on your end
This is especially important for brands sending to Gmail-heavy lists.
Deliverability isn’t something you set up once and forget about, and Gmail just reminded us of that.
