30/08/2022
Electronics is one of the top searched and compared categories on the internet. It has emerged as the leading e-commerce category in recent times, with the highest GMV share of total e-commerce sales.
In the Laptop category, over 35 percent of the people in India directly searched for a specific brand. While HP topped the charts by being the most popular brand in laptops, Lenovo ranked as the second in Mumbai and Delhi, while in the overall Indian market Dell brand comes second. Along with this, AMD Ryzen processors are becoming more common in searches, and it's interesting to see that small-screen laptops, particularly 13-inch models, are becoming more popular in the metro cities, while the overall Indian market still searches for the larger +14inch screen sizes, according to a report by Sciative.
