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TealBlue Digital

Creating beautiful websites that work hard for your business.

23/01/2023

Don't forget to update the copyright date in your website footer! I've seen two sites in the past week that were still on 2021 😱 It might seem like a tiny detail, but when potential customers see your website footer is out of date, they start to wonder whether your whole business is out of date, whether you're still operating, or even if you're a reliable company to do business with.

Don't put any doubts into the mind of your audience - update your website footer today!

20/01/2023

Building or redesigning a website is a big project - there's no running away from that fact. So don't jump in without a solid plan. You're going to need a strategy for the overall goals of the site, the content, the structure, the look and feel, the functionality, and a whole lot more. If you're working with a web designer, they'll guide you through all of this and let you know exactly what you're going to need and when you'll need it.

18/01/2023

I've been on an unplanned social media hiatus because things have been soooo busy here at TealBlue HQ. Good problem to have - but I'm now trying to do a little bit of forward planning among existing client work. I'm currently taking bookings from mid-March onwards, so if you have plans for a new website this year then get in touch!

09/11/2022

Quick intro for the newer followers: I'm Maxine and I'm a web designer and WordPress developer based in Edinburgh, UK. I design, build, fix and manage websites for all sorts of businesses and I've got 15+ years of corporate marketing experience so I can also help you with conversion copywriting, email marketing and automation too.
💻🌐✉️✏️🛠️🖥️

When I'm not doing that I'm mostly to be found acting as a taxi driver for my children, reading cookbooks of things I probably won't make, and drinking tea from giant mugs.

04/11/2022

When you're building a website, either by yourself or with a designer or developer, it really helps to have everything ready beforehand. Unless you're paying for the professionals to produce your content, you'll need to make sure you have it all ready to go before the project starts. This includes:

⭐ BRANDING
Logo files in different formats and colourways. Colour palette with codes. Fonts. Any brand guidelines if you've worked with a brand designer.

⭐ COPY i.e. the text. ALL the text!
This often catches people out. Your designer needs you to come up with everything you want to say on the page so that they can build the design around that. As well as the body text this should also include page and section headings, calls to action, buttons, and quotes you want to use, etc.

⭐ PHOTOS & VIDEOS
Whether you have brand photography,stock photography, or a mix of both, have all of your images ready to go in high quality format.

⭐ DOWNLOADABLE FILES
If you're using a lead magnet, providing info in PDF format, or any other type of download, make sure it's complete and ready to be integrated into the site.

⭐ ANYTHING ELSE!
Whatever else your site needs, whether that's info for integrations with other software, or anything else you can think of - prepare it in advance.

It sounds like a lot and many people feel a bit overwhelmed at this stage, but a website takes a lot of work - there's no getting away from it.

Not having your content ready on time or making changes once work is underway can cause delays to your project so it pays to think about all of this upfront.

31/10/2022

Happy Halloween! If you're trick-or-treating tonight, keep a look out for teal pumpkins.

If you spot a teal pumpkin among the sea of orange ones, you might like to know that they have a special meaning. They're used to indicate that a house is food-allergen-friendly, and that non-food treats will be given out to trick-or-treaters.

The Teal Pumpkin Project was first started in 2014 by Food Allergy Research & Education, and the campaign has since become a global movement, with thousands of homes participating each year. If you know a child with food allergies, you might want to participate.

Have you ever seen a teal pumpkin? Or do you put one out each year?

29/10/2022

One of the most common questions I'm asked is about the difference between domains and hosting. So here's a quick explanation:

⭐ Domains and hosting are not the same - they're entirely separate (although you can buy them both from one company if you like)

⭐ Your domain is your address on the internet. The internet actually uses numerical addresses (called IP addresses) but to make it easier for us humans you buy a domain name (e.g. yourgreatwebsite .com) so people can find you easily.

⭐ Web hosting is like renting some space on the internet for your website to live. You need to pay for space on a web server that "serves" your files up for people to see.

Give me a thumbs up if that was helpful.

27/10/2022

I see you, small business owners. Juggling all the damn things all the damn time. Balls in the air, plates spinning, wearing your many hats.

Your website is one thing that can help. It could probably be working harder for you. So could your emails. Doing more. Earning more.

Make them earn their keep by setting them up properly. Turn your website, copywriting, calls to action and emails into a well-oiled marketing machine that works FOR you.

If that's something you'd like help with, get in touch to discuss how I can help you make it happen.

24/10/2022

When you hire a web designer to create your new website, you'll need to give them your content before they can start building.

Even if you think you know what you want to say, creating quality copy for your site can take longer than you think (and writing about yourself can cause writer's block to appear pretty quickly).

If you don't already have content, allow enough time to get it ready. Take your original estimate and double it. Now you're talking.

18/10/2022

Just a picture of how relaxed you'll feel when your website's being taken care of by your friendly web designer 😀😂

Seriously, if you've spent hours fighting with your website, trying to make a one-size-fits-all template work for you, googlin tech issues, and getting frustrated when things don't work like they should, then it's probably not the best use of your time.

I help business owners concentrate on what they do best by building and fixing their websites. I'd love to help you too. Get in touch or see links in bio.

13/10/2022

Very kind words from Fiona, who was fantastic to work with. You don't always need to know what you want when you're looking for a professional website. I'll help you through the process to come up with something you love.

06/10/2022

When you 've spent time, money and effort on a new website, the last thing you want is to launch it out into the big scary internet and get nothing but tumbleweed rolling by. 😱

Truth is - a new website takes time to start appearing in search results and getting traffic on its own. Until then, you need to make traffic happen. 👍

Over on the blog I've written a handy guide to how and where to promote your website - link in bio or visit https://tealbluedigital.com/how-to-promote-your-new-website/

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