Sergio Sasso (2026)

07/09/2023

This common mistake might be costing you tons of sales

Yesterday I had a meeting with a new client. His goal is to sell more of his membership program.

He already had a membership landing page in place, but he was sending traffic to the wrong place.

He was sending traffic directly to his website hoping people would find his membership and buy.

There are a few things that are wrong with this approach.

1. A website is not the best place to send someone that doesn’t know who you are. In most cases, they will bounce due to all the options they have there.
2. He had nothing to give away for free to start the relationship by providing value.

To fix this we will create a lead magnet page where these visitors that doesn’t know him can download or access a free resource that will help them achieve or solve something specific.

This can be a course, ebook, cheat sheet, etc…

That way we start the relationship by helping them for free making them realize you can help them and you are an expert at what you do, Increasing how much they trust you and increasing the chances of them buying from you in the feature.

So instead of sending traffic directly to their website.

Now they send traffic to this lead magnet where they enter their name and email to access the free resources.

They get a quick win from your free resource and then they get the chance of buying one of your paid programs which they will see in an optimized landing page.

Some of them will buy and others won’t, but the great thing about this approach is that you are building an email list.

So the people that didn’t buy will keep getting emails from you and a percentage of them will become paid customers.

Don’t sleep on this strategy if you are struggling to grow your online business.

Have a great day!

26/08/2023

Beyond Aesthetics: The Business-Altering Decision of Funnel Consultants vs. Designers

Creating a compelling digital journey is a requisite if you want to succeed as an online business.

Knowing the difference between a Funnel Designer and a Funnel Consultant is crucial to make sure you are choosing the right person to help you.

Funnel Designer🎨

The job of a funnel designer is to create a visually appealing sales funnel. Arrange visual elements, typography, and layout so it looks clean, professional, and trustworthy.

While this initial appeal is important, you can’t rely only on aesthetics to scale a business.

Funnel Consultant 🔍

A funnel consultant doesn’t just focus on appearances. Instead engineers the entire system for success.

Assisting with offer creation, strategy, research, positioning, copywriting, conversion rate optimization, data analysis, etc…

Taking into account every aspect of the customer journey.

It's about achieving tangible outcomes rather than surface-level attractiveness.

As a funnel consultant, I see myself more as a growth partner.

Closely collaborating with you, the business owner, deeply understanding your target audience, business aspirations, and unique value proposition.

Allowing me to build a holistic system that will move your business forward.

While a funnel designer adds visual charm, a funnel consultant creates a strategic roadmap to reach your business goals.

So the focus shifts from just appearances to creating substantial impact.

25/08/2023

Why do most people fail with traffic?

Getting traffic is probably the easiest thing in your business.

But why do most people seem to have a hard time with it?

There are many reasons why, but after speaking with dozens of coaches and consultants these are the top 3 reasons I’ve seen:

1. Not talking about your audience's pain points and desires.

For your ads to convert, there would actually need to be a strong reason for them to take action and you would need to talk about those reasons in your ads.

You need to understand on a deep level what are their pains and desires.

So you position your offer as the solution to remove/reduce pain, help them get what they desire, or both.

2. Expecting people who don’t know you to buy your high ticket program after watching your ad for the first time.

Yes, you will get some people to buy after watching your ad.

But this is a small % of the people that watch your ads.

Most people will buy after days, weeks, months, and even years.

And to convert these people who didn’t buy from you immediately, you need a nurturing and retargeting system.

3. Not having a nurturing and retargeting system in place.

If you think about how you have bought things in the past, you probably didn’t buy them as soon as you saw an ad for a product or service.

You probably saw the ad, then went to their Instagram account, and then saw more ads about the product for some days or weeks.

Then you watch some YouTube videos from the brand or person.

Then you saw another ad.

And then you bought from them.

The sales process is not linear.

So it would be best if you had a way to nurture these people using content and retargeting to keep showing more ads to those who didn’t buy.

All these 3 things and more are part of what makes a sales funnel successful.

You can have the best offer in the world but if one of these is not dialed in you will not see the results you want.

Have a great day!

17/08/2023

I was playing around with my video editing software and created this client testimonial highlight reel.

P.s. I'm not a video editor, so don't expect something fancy lol

14/08/2023

This self-sabotaging behavior is killing your business

If you are a high ticket coach or consultant and you have not hit your monthly revenue goal yet, your main priority should be to sell more of your high ticket program.

Seems obvious, but most business owners I have talked to recently, start focusing on other things thinking that will solve their problems.

Don’t waste time creating new offers, launching a new course, or building a website.

This is a big mistake I see many people do.

They start adding complexity to their business...

When they actually need the opposite and simplify it.

You should focus on one offer, one funnel, and one traffic source UNTIL you get results.

Don’t jump around from strategy to strategy, building multiple funnels, multiple offers, traffic sources…

Master one and once you do, you can start thinking about a backend offer, a course, etc…

And sure this is assuming you are using the right funnel and strategy for your specific goals and current situation.

With this post I want to make you aware of this mistake you might be doing, so you can start focusing on the things that will truly grow your business.

If you are not sure about what’s the best strategy for your current situation, goals, and offer…

Or you want to make sure you are focusing on the right things

Send me a DM and I’ll be happy to guide you, have an amazing day!

08/08/2023

What’s the easiest way to make your offer stand out from everyone else in your market?

❌ Without adding a bold guarantee
❌ Without adding fake scarcity or urgency
❌ Without promising unrealistic results

In most markets today, there are tons of businesses offering similar solutions.

So, creating a way to differentiate yourself is crucial if you want to scale your business.

If you start paying attention to your market you will start noticing patterns.

You might notice most of them are doing group coaching calls or Done-For-You services, etc…

Once you identified this pattern you want to look a little deeper and identify their exact deliverables.

Look at the deliverables most of them are providing and do the opposite or something different.

This is the easiest way of standing out from your competitors, simply having different deliverables.

Here are some examples:

1. Maybe everyone is doing 100% done-for-you retainer service for $2k per month. Instead, you can do a one-time setup fee + 90 day consulting.

2. If everyone is doing group coaching through Zoom you can do 1-1 coaching through Slack.

3. If they are doing a done-with-you program with weekly group calls, do a done-for-you service.

You get my point.

By doing this, your prospects won’t compare you with the other tens of offers they have seen.

Simply because you are no longer part of all that noise and you become part of a different category.

07/08/2023

Using a benefit-oriented CTA (Call To Action) can increase your sales funnels conversion…here’s how

Focusing on the benefit your offer will provide instead of focusing on the feature taps into the emotional drivers of your audience.

They can imagine this benefit as being closer to them when clicking the button.

People want to know what’s in it for them and it shows the positive outcome they can expect when taking action.

Usually, this type of CTA increases click-through rates because it gets more attention and emphasizes what they will gain when clicking, which motivates them to take action.

Let’s say you are selling a fitness program.

Instead of having a CTA like this one: Get Access To The Course Now!

You can focus on the benefit by saying: Start Your Full Body Transformation Here!

You can use this idea to split-test and see if a benefit-oriented CTA converts better for you.

04/08/2023

Here’s how you can increase your sales funnel performance so you can make more for every visitor that lands on your page.

❌ Without changing your traffic source
❌ Without launching a new funnel
❌ Without creating a new offer
❌ Without getting more traffic

So you have your sales funnel running and it’s time to optimize it and amplify your results.

That’s where conversion amplification comes into play (commonly known as conversion rate optimization).

The idea is to improve the performance of your funnel by increasing the percentage of visitors who complete a desired action (like buying a product, applying to a program, registering for a webinar, etc..)

Meaning you are maximizing the amount of money you are making for every visit you get to your site.

You can use my D.I.T.I framework to do this, which stands for:

1️⃣ Data collection and analysis: Use heat maps, customer feedback surveys, and other tools to understand how your visitors behave and interact with the elements on your funnel.

2️⃣ Ideation: Based on the data we collected we come up with the test ideas.

3️⃣ Test: Test 1 element per page using a variation page and compare the results with the control version.

4️⃣ Implement: Once you determine that the test is a winner you want to make this the new control version which now we are gonna improve on.

This cycle should be repeated so you are always improving your sales funnel.

When implementing Conversion Amplification effectively you will be able to:

✅ Convert a higher percentage of your visitors into customers.
✅ Ensure they have a seamless experience which leads them to buy more.
✅ Reduce cart abandonment
✅ Reduce bounce rate
✅ Increase your AOV
✅ Increase ROAS
✅ Lower CPA

It’s a crucial aspect of scaling online.

Recently one of my clients Dan, got a 150% increase in conversion implementing a couple tests after using the D.I.TI. framework.

That’s 150% more money for every single visitor they get to their site.

Or Jonathan from Breakthrough Guitar who unlocked an additional 6-figures per year on untapped revenue after we implemented our conversion amplification program.

Needless to say, if you are not implementing conversion amplification you are leaving a ton of money on the table.

That’s why conversion amplification is the last step of our 5 step process when creating and launching funnels for our clients.

So start experimenting and testing different things on your funnels and experience the rewards you can get from conversion amplification.

03/08/2023

Your Sales Funnel is Leaking! Don't Let This One Thing Cost You Hundreds of Potential Sales!

And no, I’m not talking about:

❌ Offer
❌ Ads
❌ Funnel strategy
❌ Copy
❌ Design

This will increase the yield of your funnels dramatically, and I have seen many funnels where this doesn’t even exist or it’s not properly set up.

I’m talking about having a proper follow-up sequence.

Yes, I know it’s not a “sexy” topic.

But I’ve noticed this is one of the often overlooked components of a sales funnel.

It’s one of the components that can make or break your funnel.

If you don’t have a proper follow-up system, you’ll be letting slide through a ton of clients and sales.

You can potentially increase 50%-100% of the amount of sales from the same amount of traffic just by having a proper follow-up system.

That’s why follow-up and automation is the 4th step of the 5th step framework I use with every client I work with.

These are the 5 pillars of the framework:

1. Define your tribe and offer
2. The Audience Ignition Framework
3. Define Your Conversion Path
4. Follow up & automation
5. Conversion Amplification

Each of these pillars needs to be in place in order to get the most out of any funnel you ever create.

If you want me to build you a proper sales funnel using my 5 pillar framework, send me a DM, and let's talk!

02/08/2023

5 Things You Should Stop Doing If You Want To Grow A Profitable Coaching/Consulting Business

After working with dozens of coaches and consultants, I’ve noticed 5 everyday things most are doing, without realizing it’s hurting their career and business growth.

If you have been in the same spot for a while and have not been able to reach your goals yet.

You might be doing one of these 5 things:
1️⃣ Trading time for money: Many coaches and consultants charge their clients an hourly rate or session fee.

This is a good starting point, but if you want to increase your revenue and work with more clients simultaneously, without increasing the time you spend working, you have to shift away from this.

You can do value-based pricing and create scalable products like courses, and chat coaching, instead of phone calls, group coaching, etc…

2️⃣ Trying to please everyone: When starting out it's common to want to help everyone you can.

The problem is, you are going to lose focus and you won’t be seen as an expert at something specific.

So, once you have identified a niche you want to serve, you want to specialize in solving one specific problem and for the same type of people.

This will help you become an expert in that specific thing and attract clients who will pay you more for that specialized knowledge and skill.

3️⃣ Neglecting marketing and branding: You might think because you are an expert at what you do, you don’t need to invest time and effort in branding and marketing.

Sure, you can get referrals and more clients from word of mouth, but if you truly want to scale your business, that won’t cut it.

You need to build a strong brand, have a good online presence, have a great offer, create social media content, build relationships, sales funnel, etc...

4️⃣ Failing to track and analyze your results: If you’re not constantly tracking and analyzing your business metrics, it becomes hard to know what is moving the needle and what is not.

Some KPIs you want to measure are customer acquisition cost, conversion rates, average revenue per client, and client satisfaction.

Once you start tracking these metrics, you can make data-driven decisions to optimize your systems.

5️⃣ Isolating yourself from colleagues and mentors: To build a successful coaching/consulting business you need continuous learning and growth.

Surround yourself with supportive peers and mentors who can provide guidance, share insights, and hold you accountable.

Collaborate and learn from others in your industry, attend conferences, participate in masterminds, or even hire a coach or consultant to accelerate your growth.

By avoiding these 5 common mistakes, you can position yourself for long-term success in growing a profitable coaching/consulting business.

It takes time, effort, and strategic decision-making to build a successful business, but with the right strategies, you can achieve your goals.

31/07/2023

5 Tools that will help you create a VSL 10x faster

Creating a VSL can be a very time-consuming and tedious project.

But, if you leverage AI and other tools, you can create your VSL faster and without many headaches.

Here are 5 tools I have used:

1. Copy.ai: This tool can help you generate ideas and give you a rough draft for your VSL script.

2. Eleven Labs: Clone your voice or use an artificial voice to record your VSL script.

3. Canva: Create images using AI, infographics, and visuals for your VSL, with this simple and intuitive design tool you can learn to use it even if you are not a designer.

4. DaVinci Resolve: Free video editing tool that’s powerful and simple compared to other video editing software.

5. Grammarly: Improve the grammar, spelling, and overall writing quality of your VSL script.

Let me know in the comments what other tools you are leveraging to create VSLs and other marketing materials for your business!

3. Canva: Create images using AI, infographics, and visuals for your VSL, with this simple and intuitive design tool you can learn to use it even if you are not a designer.

4. DaVinci Resolve: Free video editing tool that’s powerful and simple compared to other video editing software.

5. Grammarly: Improve the grammar, spelling, and overall writing quality of your VSL script.

Let me know in the comments what other tools you are leveraging to create VSLs and other marketing materials for your business!

26/07/2023

How Jonathan unlocked an extra 6 figures in revenue per year using conversion amplification
❌ Without sending more traffic to his funnel
❌ Without building a new funnel
❌ Without creating a new offer
Jonathan is the owner of Breakthrough Guitar, an online guitar education business with over 600k students around the world.
He already had a high-converting funnel in place.
But he knew there was always room for improvement.
So we implemented what we call “conversion amplification”.
Which is basically taking an existing funnel and changing elements based on data, in order to improve the performance.
Meaning you make more for every visitor you get to your funnel.
So after running multiple tests on his funnel, we were able to improve its performance by 28%.
Allowing him to generate an additional 6 figures per year without having to spend more on ads, creating new offers, or building an entire funnel from scratch.
Most online business owners sleep on this huge opportunity they have in front of them.
Increasing the conversion of your funnel and unlocking 5-6 figures + per year can be just a few changes away.
This Is exactly what I specialize in.
I help info-product businesses unlock an extra 5-6 figures per year with sales funnels and conversion rate optimization.
We do everything from A-Z:
1️⃣ Define your tribe and offer
2️⃣ The Audience Ignition Framework
3️⃣ Define Your Conversion Path
4️⃣ Follow-up & automation
5️⃣ Conversion Amplification
If this is something you are interested in knowing more about.
Send me a dm and we can talk about how this would work for you.

Sergio Sasso