World Mobile Databases

Home
World Mobile Databases

Mobile Marketing and SMS Databases Mobile marketing is marketing on or with a mobile device, such as a cell phone.

One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". Within this definition, Kaplan uses two variables, i.e. the degree of consumer knowledge and the trigger of communication, to differentiate between four types of mobil

e marketing applications: Strangers, Victims, Groupies, and Patrons. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all...

Address

Website

http://www.worldmobiledatabases.com

Products

World Mobile Databases

Alerts

Be the first to know and let us send you an email when World Mobile Databases posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to World Mobile Databases:

Shortcuts