16/03/2021
The media work with stories. Human brains are wired for stories. But what is a story?
The ‘story’ is the basic building block of a newspaper, blog, magazine, press release or broadcast. It’s their job to find and communicate stories, but if you understand what a story is and why it is so important you will find your media relations will be much more successful. Similarly, if you can learn to tell a good story, science says you can improve your blogs and marketing.
The media work with stories. Human brains are wired for stories. The ‘story’ is the basic building block of a blog. But what is a story?
