Adela Novotna - Funnels, Ads and Copywriting

15/09/2023

They must be a breeze to sell, don't they? 💸

Well, not with the right strategy 😬

If you've ever tried to whip up a mini product in a hurry, hoping people would jump on it just because of the low price, then you already know that... It's like trying to bake a cake without a recipe - you'll end up with a mess! 🍰😅

But how can you make sure that your mini product will work?

Grab my FREE Mini Product Formula and learn my proven process of how I help my clients come up with profitable (mini) offers that they can then use in funnels.

https://adelanovotna.com/mini-product

PS: The guide comes with a 60-minute extensive strategy deep-dive so make sure you check it out ✨

13/09/2023

"Let me write that post once I'm finished with work..." Said almost every coach or service provider at least once this year 😅

The biggest complaint I hear from fellow coaches and service providers is that we have so much client work that we often struggle to find the time for our own marketing and sales.

Yes, we're booked out (and possibly working more than we'd like to admit) 🕰️, and from the outside, our schedules seem too full to sit down and create new products - let alone write a marketing strategy that we would have to stick to.

But let's think about it for a second: yes, we might not have the extra time right now, but in 6 months' time, how would our lives look if we had (even just a tiny) revenue stream that would give us peace of mind? ✨

Yes, funnels are not a quick fix and require a lot of work, but how would our New Year 2024 celebration look if we knew we had done the work and now we have digital products that we can sell to our audience on evergreen? 🎉

We DON'T need to:

- Spend endless hours on social media 📱
- Exhaust ourselves creating new offers all the time 💥
- Compromise our precious family time 👨‍👩‍👧‍👦

What do we DO need? A smarter approach that helps us find time for both business growth and personal life. Imagine working on our terms and having a revenue stream that doesn't demand our constant attention.

So the next time you find yourself thinking, "I'm drowning in tasks, and there's no time for business expansion," remember that there's a more efficient way. With the right strategies, we can build thriving businesses without sacrificing our well-being.

PS: If you're struggling with finding time for marketing and creating passive income, I've got you covered. Check out my free guide on creating mini products: https://adelanovotna.com/mini-product

06/09/2023

This is your reminder that you DON'T need to overwork yourself or take on more projects than you can handle. 🙅‍♀️ You have the power to adjust your business model to fit your unique lifestyle and current stage of life. 💼 Not all your revenue has to come from 1-1 work. 📈

I know I struggled with feast and famine cycles in the past. Overworking myself to the point of burnout. Saying "no" to my kids more often than I'm willing to admit. Constantly thinking about my to-do list even if not working. Feeling on the edge all the time just because there aren't enough hours in the day. That stops now.

Imagine this: with just one simple funnel and a few mini digital products, you can create a passive income stream that adds that extra financial cushion without saying yes to every project that comes your way. 🚀

I am building a simple funnel for my business so that I can only work while my kids are at school. So that I don't have to work when they get sick. So that I can take that 2-week vacation without feeling anxious about how I will pay the bills next month.

How often have you struggled with the overwhelm of taking on too much? If you answered "ummm, all the time!" then this is your sign that there are other options! The old way of overworking yourself is NOT the only way. Promise. 💪

Take a moment to rethink how you approach your business. It's time to work smarter, not harder. 🌟

If you want to know how to create a mini product that sells, download my free guide: https://adelanovotna.com/mini-product

Start Attracting Your ideal Clients and Unlock Passive Income Opportunities with Mini Products - THE Guide for Coaches and Course Creators!

23/06/2023

... then let's explore a budget-friendly alternative that can deliver equally impressive results! 🌞

Ever found yourself wishing for an extra budget to hire a funnel expert or splurge on a fancy custom funnel?

Well, guess what? I've got some fantastic news that will make you smile! Introducing an affordable and high-impact solution: a 60-minute coaching call with yours truly, where you'll walk away with a personalized plan of action.

Just imagine this for a moment: instead of dishing out a hefty $5k for a custom-made funnel, what if you could get expert guidance without breaking the bank?

This coaching call is all about providing you with the tailored support you need to build a powerful funnel out of your existing offers — without emptying your wallet. Say adios to financial limitations and give a warm welcome to a game-changing strategy!

Here's why I think you should talk to an expert this summer:

1️⃣ Get Expert Guidance within Your Budget.
2️⃣ Receive a Customized Plan for Success.
3️⃣ Unlock Big Results without the Big Bucks.

By the end of our call, you'll have a crystal-clear Marketing Action Plan, tailored to YOUR coaching business. Don't miss out on this opportunity designed for everyday entrepreneurs like you.

But: as a busy mom gearing up towards summer, I've got limited spots available for the coaching calls in June and July.

Send me a DM today to see whether this call could help you bring more clarity into your marketing and help you sell your online programs with more ease! 🚀💰

13/06/2023

Growing your list but you dread those who only want your free stuff?

OK, let's talk about this myth for a second.

95% of your list won’t buy from you in your next launch.

And here’s why: because most of the people who are new in your audience need TIME to get to know you better before they decide to buy.

Think about it for a moment: how many times have you personally bought a program immediately after grabbing a freebie?

I can't recall a single instance myself. However, I do remember purchasing courses from coaches who had been sending me regular newsletters for months, if not years.

While it's tempting to make list-building profitable right from the start (or at least cover some of the costs), the reality is that most of our fresh subscribers won't buy right away.

But that doesn't mean they won't become customers in the future, perhaps in the next launch or the one after that.

So, let's give our new friends some breathing room and trust that they will make the best-informed decision to buy when the time is right for them. In the meantime, let's focus on nurturing these new relationships with our subscribers.

Remember, building strong connections takes time, but the payoff can be extraordinary. Engage with them, share valuable content, and let them get to know the amazing things you have to offer.

The more we invest in these relationships, the greater the chances of them turning into loyal and enthusiastic customers.

25/05/2023

High value for an unbeatable price? Count me in!

You probably have noticed the buzz around $7/m or $9 memberships (that I'm pretty sure Evelyn Weiss started).

After the initial shock (why on earth would someone sell their valuable knowledge at such a low cost?), many digital creators realized the immense benefits of a mini membership. It is a fantastic way how to:

✔ Serve your audience with incredible value and thus position yourself as an expert
✔ Cultivate a community of highly engaged potential clients who may eventually seek your higher ticket offers
✔ Generate a continuous stream of problems that you can help your members solve (which you then can turn into passive digital products)
✔ Automate your client acquisition as ads to the mini memberships tend to convert really well

Needless to say, I'm a huge fan of mini products. And so here are my top 3 memberships that I love right now:

✨ Evely Weiss's Coach Growth Hub ($7/m) - THE place to be when you are a coach who is starting out or transforming their business into the online world: it has all you need to grow your audience from zero to 1k, get your first testimonials, learn how to get booked out and eventually, how to grow your business organically

✨ Liz Wilcox's Email Marketing Membership ($9) - while literally every online marketing guru out there will teach you how to grow your mailing list, there are very few people who will teach you WHAT to do after that subscriber lands in your list... because mastering the art of persuasive weekly newsletters and email campaigns requires time and practice. And so if you don't know what to write about every week, for just $9 /month you will get a weekly email template that will mix various content pillars and call-to-actions (and save you hours staring at the blank screen).

✨ Ruth Poundwhite's Soulful Sales Society ($29/m) - this is not a mini membership per se, but it is the most affordable way to work with Ruth on an ongoing basis. I was a fan of Ruth and her teachings around aligned marketing for sensitive entrepreneurs for a long time and working with her was on my bucket list. So when she came up with a membership around a topic that I as a sensitive marketer struggled so much, I jumped in immediately. If you're struggling with the cookie-cutter selling and launching strategies and you find yourself sabotaging your launches I highly recommend checking out the SSS - a place where you will learn how to sell and launch in a way that suits YOU and YOUR business.

19/05/2023

We joined your mailing list for your valuable free content, whether it was a lead magnet, webinar, or challenge. It helped us overcome our obstacles.

We stayed on your list because your newsletters provide valuable updates and a genuine connection with you as a person.

We even don't mind that you promote your products and services since we know you're always seeking new ways to help us improve.

Even a typo or a wrong link won't change our mind —we're here because we love and trust you, not for flawless grammar.

So if you're struggling to write that caption or newsletter, just know that there are people out there who need to read it right now. ✨

24/12/2022

Merry Christmas everyone ✨

May your holidays be filled with joy and magic ✨

08/12/2022

I am changing my business and it's scary.

I heard it so many times but yet, it feels so scary to experience it: When your business doesn't feel aligned anymore, you need to pivot.

Remove anything that isn't working anymore and be open to try new things.

And that's where I am at - slowly adding more and more coaching clients and phasing out done-for-you services.

This year was kind of stressful for me so I FINALLY gave myself permission to create a business model that is working for me RIGHT NOW in my CURRENT stage of life.

And so while I will continue offering funnel builds I am also adding new ways of working with me on a deeper level.

Because we can build a hell of a strategy for you but if it's not in line with your other areas of life (like taking care of your kids or parents) chances are the plan won't work because life happens. As it always does when your plate is full.

So the motto for this month is: Stop the hustle and bring more JOY ✨

How about you? How does your business feel right now? ✨

05/12/2022

"I want to add a new revenue stream to my business... so I will create a mini offer!"

During my 1-1 strategy calls with my clients we often talk about what offer to create next to grow their business in the easiest way possible (because no one wants to work more!).

And at the first look it seems that the easiest way to do that is with a mini product ... the $7, $9 or $11 ones that have probably flooded your feed too 😂

And while that's a great idea, it's usuallly not an offer that will grow your revenue significantly. Because you will spend about the same amount on ads to convert that lead in the first place.

But it's a great way to grow your audience and make your marketing pay for itself.

So yes, a low-cost product is a great idea but not before you have all your funnels in place that are profitable and bring you paying clients with organic traffic.

A mini offer is just a funnel fuel that will speed up your organic list growth.

PS: Not sure what offer to create next? Hop on a 1-1 strategy call with me and leave with a roadmap for your next 3 months - link in bio ✨

28/11/2022

Don't want to lose more money and time on that online offer of yours that you thought would be the gate to passive income?

Let's have a chat - I think I can help 🤓

PS: my calendar is getting booked with my (heavily discounted) strategy calls. Grab your spot today - link in bio ✨

08/11/2022

This week I helped creating an amazing resource for one of my clients about values and how they affect our confidence.

And in the list of values I found one that really surprised me - patience: to wait calmly for what I want.

What? Is that something that one could have as a value?

I never thought of myself as impatient (in fact, as a people pleaser I would always consider other peoples' needs first and wait patiently until it was my turn)... but as for my expectations of myself ... that's a whole other story.

I have been a (semi-) professional dancer for more than 20 years. I have spent hundreds, if not thousands of hours in the dance studio. I trained a lot and improved in several dance styles. I KNOW how much effort and time one needs to become somewhat good at something. I would never expect from someone who is new to dancing to become a pro in a month...

In my own business though? I can get so mean to myself if I don't hit my (rather) lofty goals after a few days. I listen to all the gurus and want to hit their big goals after a month of trying.

And when I'm not successful? The shame kicks in. How can you fail after so many years in online marketing?

And I often forget that it takes patience.

In order to reach success you can create something and then... calmly wait for what you want.

So remeber - there's not such thing as an overnight success. There's just showing up, trying, testing what's working and then waiting for what you want ✨