29/08/2022
Adding this one image to our client's listing increased the Unit session percentage by 6%!
In addition, it immediately changed the course of testing specific ASIN Targeting Campaigns for the better.
Here's how one new image can change EVERYTHING!
When launching in the home category, there is plenty of competition on Amazon, Specifically inside niches.
What are you going to do to stand out from the rest?
There are many competitive advantages to be had on Amazon that can make your listing appear superior.
Some examples of these advantages are as follows,
Price, Promotion, Placement, Customer Shipping Times, Prime Inventory, Reviews & Ratings, Social Proof, External traffic, and more ways to differentiate your product from competitors.
(Follow For More)
But one strategy to gain rank over your competitors most don't focus on is the relevancy of the images on your listing!
Amazon images play an integral part in nurturing sales for your business.
But they also contribute to customer satisfaction. Therefore, choosing the right Main Image for each Amazon listing is essential.
Many sellers don't A/B test images to establish image conversion optimization.
I like to use (https://www.pickfu.com/) for A/B testing creatives.
By leveraging A/B Testing, we are sure to use the most enticing images.
We usually see an increase in CTR because customers are more inclined to interact with your listing and add to cart.
This is because customers are visual shoppers!
This means that for sellers who don't continuously optimize images to maintain a competitive advantage,
They could find themselves slowly losing rank for "Unknown reasons" or trying to fix something else that isn't broken, sending their rank spiraling out of confusion.
Dont make this mistake!
Images & infographics show a storyline of content-rich in statistical value and capture the visitor's interest to prompt action.
This grabs the customer's attention and creates a smooth pipeline of conversions that helps your online business achieve its business targets and generate revenue.
Dont forget to have your competitor alerts on and keep a close eye on the images being added to your competitor's listing.
