AJBK Media

06/01/2023

If you run a subscription box and you run Facebook ads, Here’s what your competition is doing to gain an edge.

https://www.ajbk-media.com

14/12/2022

When was the last time you saw an Ad and didn't realise it was an ad?

Can't remember? Me neither.

This is a public service announcement to everyone designing ads. Stop making them look like ads.

13/12/2022

It's YOUR brand against the rest.

Optimising every detail of your campaign will no longer move the needle forward.

Here's how you can DESTROY your competition.

Are you looking to acquire more customers from Facebook ads? Nearly 45 Facebook ad marketers share their top tips for reducing your CPA.

12/12/2022

Facebook ads. What separates the good, from the great!

Find out how Facebook ads work, the types and formats available to you, and take a look at 15 Facebook Ad examples that show how best to use them.

11/12/2022

Scaling an Ad campaign can be daunting, but it doesn't have to be.

Get a breakdown of how to set your Facebook Ad Budget, an explanation of which budget type to choose, and tips to determine your ad spend.

06/12/2022

Don't be the "Blockbuster" of 2023. Invest in the future of your business.

Gen Z is now leading the way.

The next generation of consumer, GenZ, will bring a systemic change. Here's our perspective on their consumer behaviour and the implications on businesses and innovators.

05/12/2022

Not using social media for your business in 2023?

You're making a HUGE mistake.

The importance of social media marketing will continue to grow in 2022 as more companies focus on the platforms their employees and customers are at.

04/12/2022

Marketing to Gen-Z is expensive and time-consuming. But what do we really know about Gen-Z? Are they just a stereotype? And how much of the hype around them is just that: hype?

Gen Z has become the largest generation in the world, so it's time to learn about marketing to Gen Z from a real Zoomer. Infographic and designs included!

03/12/2022

3 Instagram Marketing Tips For Businesses Without Visual Content

If you run an Instagram business account for what most would consider a "non-visual" brand, you'll for sure want to take a look at these three tips - they'll easily (and quickly) take your marketing to the next level! Read on for how to promote business on Instagram.

02/12/2022

Planning effectively allows you to accurately prepare for the future.

Here's how much you should be spending on marketing in 2023.

This guide will cover all of the latest findings on marketing budgets. Use these tips to help you make smart decisions and grow in 2021.

01/12/2022

Optimising ads gets customers cheaper and lets you scale easier. Here are 10 Tips that you can implement right NOW.

Learn how to optimize your Facebook ads using automated rules, the right campaign structure, on-platform retargeting, and more.

30/11/2022

Stop shooting in the dark. Use DATA to help you drive ad results with this simple Trick!

Discover what the Meta pixel is, why it's crucial for everyone who runs Facebook ads, and all you need to know to use it effectively.

29/11/2022

YES, you can repurpose your social media posts! Here's WHY and HOW you can do it.

Repurposing content is a great way to boost your content strategy. In this article, discover how to master the art of repurposing content on social media.

28/11/2022

Cart Abandonment – what is it and why you should a strategy in place?

Cart abandonment is the first step in a game of digital cat and mouse. It’s up to you to reel them back in & we'll show you how with retargeting.

27/11/2022

Brand Awareness – The importance of taking advantage of the holiday season.

The holiday season has finally arrived. Although it may seem early, brands must build brand awareness over the holidays.

26/11/2022

Advertising impressions can be one of the most confusing digital marketing metrics to understand. Unlike click-through rate (CTR), pay-per-view (PPV), or cost per lead (CPL), which are all fairly self-explanatory, an advertising impression is generally thought of as hard to define.

It may be an amount of time that your content was in front of a person who may or may not look at it. Sometimes people think of them as how many people saw your content, while others say the metric is the number of screens your content popped onto at some point in time.

What's a better definition of these impressions, and what do they offer marketing professionals today?

Ad impressions can be one of the most confusing digital marketing metrics to understand and track. Here's a guide to help you track impressions.

25/11/2022

Getting traffic is easy with ad copy. Improving your conversion rates, however – not so easy!

Improving your click-through rate requires improving ad copy that lasers in on your target audience.

If you’re looking for the best platform to reach your customers, then you should consider Facebook for lead gen. It’s a huge, ready-made market, with an estimated 1.39 billion active monthly users, according to B2C. It is the behemoth social network.

You don't need a big budget to run a successful ad campaign on Facebook. All you need are these 7 tips to start creating Facebook ads that convert.

24/11/2022

Sometimes, even in the fast-paced and ever-changing evolving world of digital or social media marketing, it pays to go right back to basics – the actual ad copy and creative.

After all, sometimes with all the fuss about how “different” and “exciting” new forms of marketing can be, we forget that, at the end of the day, marketing itself hasn’t fundamentally changed.

Newsflash: digital marketing is still marketing and so it pays to get right back to basics when crafting unique, interesting and ultimately really good ad copy.

23/11/2022

Your customers expect a lot from you. And rightly so — there is plenty of competition out there, and your company needs to stand out. So how do you give yourself that competitive edge, increase the value of what you offer to your customers and get them excited about your company? You teach them.

Customer education is enhancing your customers’ knowledge about your product or service, to help them achieve value faster and better scale user growth.

22/11/2022

If we told you there was a tool you could use that could amplify your business’s reach, target a highly specific audience, and drive high quality traffic to your web presence, you’d pay for it, right?

Paid social media advertising Is more important than ever. Learn more about paid social media advertising’s benefits and how to implement a successful paid social plan.

21/11/2022

Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. In fact, The Drum recently reported that “73% of UK consumers had seen the same ads ‘over and over again’. And as a result, just 11% said they ‘enjoyed’ advertising.”

Does this mean that online advertising is no longer effective?

Ad fatigue and banner blindness are often associated with online advertising. We argue, banners simply lacks the right tools and tactics.

20/11/2022

Facebook retargeting ads are one of the platform’s powerhouse advertising features. They allow you to reach out to users who are already familiar with your brand, whether it’s through an established customer list or activity on your site that was captured by a tracking pixel.

Since users are more likely to engage with ads from brands they know and trust, it’s pretty much a win-win situation for both the advertiser and the customer.

Looking for new ways to reconnect with your audience? Facebook retargeting ads will boost your conversions in no time.

19/11/2022

Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business. Customers trust what they know and it’s much easier to market yourself when you are a household name.

Unfortunately, not everyone can become a household name. For most of us, the goal is simply to create a brand customers know and trust. A brand they understand and can relate to. A brand that “resonates” with them.

Brand resonance defines the relationship you have with your clients or customers. Learn more about why it’s important and how Marketing Evolution can help.

18/11/2022

You know that a consistent presence on social media is important for connecting with your audience. Posting on social media is fun, but consistently posting? That’s tough. Especially when social media isn’t your full-time job, which is the case for most business owners.

What's your strategy for creating social media content—especially when the creativity well runs dry? Check out the top types of social media content to try.

17/11/2022

Your target market is the specific group of people that you are trying to reach with your marketing message: The people who are most likely to sign up to your gym membership or visit your new yoga studio. The more clearly defined this group of people is, the better you can understand them and improve the chance of converting them. Audience research and getting to know your target audience is the key to ....

Facebook is arguably one of the largest social media platforms. Every day there are 1.49 billion active users, and over...

16/11/2022

Facebook ads, when optimised well, are one of the top ways to generate revenue for your business.

You can see your profitability skyrocket, and your customer acquisition costs drop dramatically.

Yet, you have to learn how to optimise them first to make sure you’re using your budget in the most efficient way.

Facebook ad optimisation can help you get more return on ad spend. Wondering how to turn your failing ad strategy around? Here are 9 specific ways to get there.

15/11/2022

Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to develop to facilitate stronger growth in 2022 and beyond. For that reason, it's important to pause for a moment and reflect on the biggest challenges marketers feel they're facing this year.

We looked at data from 500+ global marketers and spoke to experts to determine which challenges marketing teams are facing and how to navigate them.

14/11/2022

Smart Facebook ad targeting can help you reach the people who are most likely to be interested in your brand. With advanced targeting options, you can go a step further and reach the people who are likely to be interested in specific products, and who have already shown they’re willing to shop.

All of this helps you achieve higher conversion rates with your existing ad budget. And show us a Facebook advertiser who doesn’t love a higher ROI!

These 9 Facebook targeting tactics will help you boost ad conversions and lower the cost per conversion — the ultimate measure of an ad’s value.

13/11/2022

While content marketing keeps growing in popularity, simply creating blogs and social media posts is not enough to impact the bottom line.

To succeed in content, you need to build a comprehensive and holistic strategy. Ultimately, it will allow you to attract and engage a clearly defined audience and, in the end, generate profitable customer action.

Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your company, step by step.