10/03/2022
A pre order, or preorder, is the act of purchasing a product that has not yet been released or produced. Pre ordering is a valuable sales tool that lets you charge customers a deposit or full payment to reserve products. The best part is that you don't even have to pay to keep these products on hand.
Pre ordering is also useful for consumers as it guarantees they'll immediately receive a product upon release. If demand is very high or production runs are small, it can be nearly impossible for customers to buy the products normally.