Chaz McGregor Agency

17/06/2021

https://news.crunchbase.com/news/privacy-changes-will-force-adtech-landscape-to-adjust/

Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy

25/11/2019

Trying to get clients onto the TikTok digital advertising campaign train is no easy feat.

Interesting article and even if the app is shirt lived, it's an intriguing, and potentially valuable social media option, and it will most definitely be a consideration for brands moving into 2020.

TikTok is testing out new ways for users to link to eCommerce URLs from their videos.

13/11/2019

Facebook wants you to pay people on Messenger, Instagram and WhatsApp with Facebook Pay. What are your thoughts?

https://buff.ly/32HAmEC

07/11/2019

What's that? The only way to get your posts seen by the masses IS through paid advertising?

Mic. Drop.

“Mr. Zuckerberg and Mr. Dorsey have starkly different stances on political advertising. But has us thinking more about what might be influencing Facebook's view on the matter. Are they a toll booth? Or worse? Listen now & join the conversation: https://t.co/87NbWcwT9M https://t.co/K...

07/11/2019

Picked up this little gem at a thrift store between meetings, first published in 1996. Discussions include things like “department store layout being crucial in these times as the female buyer doesn’t have time to have to hunt for what she wants.” Ah how things have changed in 23 years.

06/11/2019

‘Life is what happens to you while you’re busy making other plans’ - John Lennon first

05/11/2019

"Improvisation can be either a last resort or an established way of evoking creativity." ~ Mary Catherine Bateson

04/11/2019

Just because your back is against the wall doesn’t mean the view ahead isn’t spectacular.

31/10/2019

I've been around the digital advertising environment for 20 years. I've seen exponential growth in what we can achieve with the tools we work with. So for me, political advertising through paid campaigns has been a huge red flag.

It's incredible to see how a platform who profited so much from the tweets of trump are finally taking action before the world is further divided, fuelled through targeted ads and content.

While it doesn't sound like they're going to stop the President from organically tweeting from the toilet about an important covfefe at 3am, it is a step in the right direction for the upcoming US election and others around the world and sets a solid precedent for other platforms to focus on social good over profit margins.

What are your thoughts?

https://7news.com.au/technology/twitter-bans-political-advertising-globally-ceo-jack-dorsey-announces-c-532444

28/10/2019

Our agency lives and breathes the ethos "Just f*cking do it".

Why? Because greatness doesn't happen by sitting on your butt waiting for your ideas to become a reality without actually taking action.

Stop worrying about the risks, what people will think, how every intricate detail will be analysed, praised or criticised. The truth is, nobody actually cares and doing something is always better than doing nothing.

Stop wasting the valuable time you have on this earth and JFDI. We literally hear this touted in our office each day more than the sound of the coffee machine grinding fresh arabican beans that fuel us with its delicious espresso goodness.

CMA carries this same approach into our work with clients too. We may be a small agency but what we lack in size we gain by being nimble and able to implement new features for them to test before larger firms have even begun to revise their processes or write up the SOP.

We pride ourselves on the fact that we can move for our clients as quickly as the ad platforms we are working with, giving us the ability to not f*ck around with bureaucracy and JFDI.

If you have to ask for permission, you're already behind the curve.