15/06/2022
This is one of the biggest pieces of social media advice we can offer. Time and time we see people buy thousands of followers to try and give the appearance of a large following, but what they don’t understand is that they are actually diluting their engagement and hurting their page. The more fake followers you have, the less real, engaged followers will see and interact with your posts. You won’t show up in their main or story feeds, and you won’t show up on Explore Pages. In the long run, you are greatly hurting your account.
This is counterproductive for influencers, as they rely on having a engaged, demographic-specific following, and more and more agencies rely on follower and location-based engagement metrics when hiring influencers. And it is especially important for businesses. If your business makes the mistake of purchasing thousands of unengaged overseas fake followers, they are being seen by WAY LESS potential real followers, and thus costing themselves possible revenue. You are not going to sell them a product or service or get a fake follower to visit your business.
No the only real answer is to cultivate a genuine, engaged following of actual potential customers in your desired location/demographic base. Unfortunately, much like having a perfect physique, there is no fast and easy way to do this. It is done over time to through hard work and disciplined, consistent growth techniques.
To learn about how you can build a real, engaged local following of potential customers, shoot us a DM today. And please, don’t buy followers. 😁
