29/09/2026
When fellow Valley agency EDC Agency was ready for a new look, founder Melissa Anaya (Eat Drink Az) turned to Say Less Media to bring the vision to life.
As EDC continues to expand beyond its roots in restaurant marketing and further into hospitality and lifestyle, the goal was to create an identity that could grow with the agency: modern, elevated, playful, and unmistakably its own.
We built a typography-driven identity around a custom EDC mark, pairing deep navy and crisp white with electric blue and subtle gold accents. The result is a clean, confident visual system designed to feel equally at home representing a restaurant, luxury hotel, lifestyle brand, or the agency itself.
It was an honor to be entrusted by Melissa and the entire EDC team to help shape this next chapter of their brand.
Branding + Identity by Say Less Media.