Qortex

Qortex Pioneers of on-stream, using AI to match advertisers to contextually relevant moments in video.

01/08/2025

The Naked Gun is back, and this time, it’s Liam Neeson bringing the chaos (and the deadpan delivery).

The reboot brings absurd action, slapstick comedy, and plenty of legacy laughs to theaters. We ran the trailer through Qortex’s AI platform to uncover what actually resonates in each moment. The results?

🎯 High-match audiences included Comedy Enthusiasts and Action-Comedy Fans

📺Medium matches: Family Guy viewers and nostalgia seekers

The trailer we analyzed mixed high-stakes police action with tongue-in-cheek humor, a perfect fit for parody lovers and fans of over-the-top cop flicks.

For media planners, this kind of insight is campaign and comedy gold. Qortex takes the tone, pacing, and themes of your trailer, ad, or any video and turns them into instant audience and content targeting recommendations, without cookies or guesswork.

When asked if you should see the movie, our VP of Product said, "Why not?"

Have you seen it? Are you planning on it?

Curious how AVI works? Let’s talk.

The Results Are In. You saw the article. You guessed the video.75% of media pros said it had to be health or wellness.Bu...
23/04/2025

The Results Are In. You saw the article. You guessed the video.

75% of media pros said it had to be health or wellness.
But what actually played might surprise you.

🎥 See the real video and what it reveals about content misalignment.

👉 https://bit.ly/4iFuHWM

11/04/2025

Happy from the Qortex team! 🐾 They may not know what advanced video intelligence is, but they always know when it’s time to interrupt a meeting (in the cutest way, obviously).

Here’s to the four-legged co-workers who keep us on our paws.

What I learned at StreamTV about the future of Streaming -
30/06/2024

What I learned at StreamTV about the future of Streaming -

The landscape of LGBTQ representation in media has significantly evolved, with platforms like Revry leading the charge by offering diverse LGBTQ+ content. According to GLAAD, streaming services now feature 327 LGBTQ characters, a notable increase from previous years. Key shows like Netflix's "S*x Ed...

See You At StreamTV? -
23/06/2024

See You At StreamTV? -

Video Is 60,000X Faster Than Text -
16/06/2024

Video Is 60,000X Faster Than Text -

Will Apple Allow Ad Erasure? -
09/06/2024

Will Apple Allow Ad Erasure? -

Sports, CTV & Heinz57 -
03/06/2024

Sports, CTV & Heinz57 -

How Advertisers Can Utilize Consumer Spending Trends -
27/05/2024

How Advertisers Can Utilize Consumer Spending Trends -

49% Increase in Brand Impact -
19/05/2024

49% Increase in Brand Impact -

The findings are clear: ads that are contextually aligned with the content's tone and narrative significantly outperform generic advertising. Specifically, when ads matched both the tone and context of the content, there was a 49% increase in brand impact. This isn’t just incremental improvement; ...

A Happy AI & Advertising Mother’s Day -
12/05/2024

A Happy AI & Advertising Mother’s Day -

96% of Publishers Say It’s Essential… + NewFronts -
05/05/2024

96% of Publishers Say It’s Essential… + NewFronts -

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