KyleMack.Design

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KyleMack.Design

My name is Kyle Mack. I do Brand Identity Design/Strategy with small personal brands and help scale

03/05/2024

Branding can be a lengthy process, but it doesn't have to be. YOU can and should brand your business your own way! I created this straightforward brand guide to assist businesses of all sizes in thinking about brand strategy, design, and marketing, and how these elements contribute to branding.

You can download this free guide at [https://buff.ly/3Us8lh3](https://buff.ly/3UtslA8).

30/04/2024

Marketing, identity design, and brand strategy are interconnected. Marketing ensures people know about your brand. Identity design makes your brand recognizable. Brand strategy provides a plan beyond just selling products.

Without marketing, your brand won't generate revenue. Without a brand strategy, your brand may lose traction, regardless of the quality of the products, because they lack a meaningful context. And without identity design, your brand could lack character and authenticity.

How well does this graphic explain this concept? What would you add, or possibly remove from it?

19/04/2024

Logo Option 4 for Deep Bleu: This design wasn't sketched out beforehand (I know I'm a rule breaker in that regard). I find it more effective to experiment with various shapes and shading styles when creating marks and iconography. This was the client's first pick and we ran with it, so here is some iterative work and mock-ups of the final design.

18/04/2024

Sometimes, an initial sketch prompts exploration of other options. While the initial sketch of this logo doesn't directly influence the final outcome, sharing this process with clients and others is enjoyable. In an era of automated perfection, sharing the creative process with its bumps and nuances helps to restore a human touch.

This is logo option #1 from a branding project I'm currently working on for a client. However, this logo was overlooked in favor of another. Despite this, I believe it’s still worthy of presentation and appreciation. It ranked #2 out of 4 other versions.

17/04/2024

Illustrations of various church fathers and early Christian theologians for an upcoming project I am working on with a client. Though it might be a while before this project sees the light of day, here are the first six illustrations.

16/04/2024

Here is logo option #2 from a branding project I'm working on for a client, but logo was overlooked in favor of another. Though, I still think it’s worthy of presentation and appreciation. It ranked #3 out 4 other versions.

Among the various logotypes, I must admit, lettermarks are my favorite.

15/04/2024

Don't just create logos, create identity systems. Don't just design documents, define brands.

12/04/2024

The logo is merely the centerpiece of a system - it identifies your brand and distinguishes it from others. However, its strength is directly related to the identity system it is part of.

This logo was a part of an extended branding and strategy project I worked on towards the end of 2023, for a speaking and teaching ministry named Veracity Hill.

You can find their apologetics and theology content at https://buff.ly/4av5Scz

01/11/2022

Decision-making is the bane of my existence.....

And as a brand designer, I am walking a fine line between guiding others to clarity while at the same time having to remain clear in my endeavors.

So asking questions like this has helped distinguish:

1. Which things are of primary importance
2. Things that are of tertiary importance
3. And peripheral matters that are to be ignored

Go to vokolbranding.com to connect!

31/10/2022

Everyone has a workspace, mine is Notion

Everyday I open my brand dashboard

This dashboard gives guidance and rhythm to my workflow

Hebrews 12:1-2 sits at the top of the page

Reminding me to not take my work too seriously. Reminding me that I am to look to the life, death, and resurrection of Jesus Christ, the author, and perfecter of my faith. Reminding me that he is my true comfort in life and death.

https://buff.ly/3ztRbpM

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