Moonshot Marketing (2026)

28/11/2022

Today I shared a seemingly pointless reel for a client. In it I'm just messing around with the owner, playing a joke on him about an invisible flea in my hand. The client's services are never mentioned. The client's name is never even mentioned. It quite literally has nothing to do with what they do.

And it's probably going to be their most engaged-with piece of content for the month.

So many brands are caught up in the idea of selling themselves on social media they forget why the vast majority of folks are mindlessly scrolling each day: they want to be entertained. And in attempting to be uber professional always, we tend to forget that whatever we do, be that marketing or coworking or nonprofit work, can be fun. It should be fun.

This is your sign to occasionally, every once in a while, forget about the ROI. Forget about the services you need to make people aware of, the information you need to share, the algorithm you have to beat, etc. Instead, just have fun with it. Post something silly. Get a little goofy. Laugh. I promise it will have it will have its own reward.

22/09/2022

Everyone, we're excited to introduce you to another member of the Moonshot team, Garrett Tichy. Garrett is a serial entrepreneur and has started several businesses over the past several years, including Hygge Coworking, Lokal by hygge, Seemingly Overzealous and more. His first business over 7 years ago was a marketing agency he eventually sold so he could pursue coworking full time, so we're excited to have him on board and focusing on our own business development and strategy. He'll be a key player in helping us grow our agency and set up business processes to ensure organization and success, so if you're a client with us, you may not get to hang with him too much.

Garrett and our other owner, Alyssa, have been working together for a long time and now own 3 businesses together, which is pretty crazy when you think about it. In addition to his collection of businesses, Garrett also collects plants (he's got about a billion) and books he never reads. When he's not working or dreaming about the next thing he wants to do, he hangs with his daughter Olivia and his partner (in business and life) Jess Berresse.

21/09/2022

It has been a busy first few weeks since we announced our official launch. We're excited to be in the midst of finalizing the details for a few new clients to start Oct. 1 and are still working on getting our website and a few other things up and running, but we figure it's about time to officially introduce y'all to the people behind this business.

Meet Alyssa Pressler, one of our owners and the main person behind all of this. Alyssa is a storyteller at heart which has slowly evolved over the years to telling folks' stories through content marketing efforts. She's always been an avid reader and a book lover. Her background is in journalism, but she has a soft spot for connecting with audiences through social media in addition to producing written content, so she made the leap to digital marketing in 2017. Since then she's helped businesses, entrepreneurs and nonprofits share their story, form their brand voice and create authentic connections in the digital sphere through written content like blogs, newsletters and case studies as well as through social media management and content creation.

Alyssa is also the owner of That's Novel Books, a used bookstore that operates at Camp North End in the retail collective Lokal by hygge, of which she is also a co-owner. If it seems like she's doing too much, she is, but she has so much fun doing it all so she doesn't mind. When she's not working and reading, she's hanging out with her budding bookworm and daughter Audrey, and her husband Ryan.
📸: Julia Fay Photography

01/09/2022

Hey everyone 👋 it's probably about time we introduced ourselves around here. We're Moonshot, a content marketing agency with a goal of helping businesses, nonprofits and brands build authentic community and connections digitally. We love storytelling and use our skills with a keyboard and funny internet content to connect with others via website content, newsletters, blog posts, reels, social media management and more. We're owned by Alyssa Pressler, a local bookstore owner and marketing guru, and Garrett Tichy, an entrepreneur and businessman. We've also got Ben Kalra, a Charlotte yoga teacher and podcast host, helping us out. We're so excited you're here to follow along with what we're doing.

Our website is still a work in progress, but we are taking clients and would love to see if we can help you with content generation, marketing strategy or social media management. Here's a handy list of our services:
~General blog writing
~Case studies
~Social media strategy
~Social media engagement
~Social media content creation (i.e. reels)
~Web content writing
~Google My Business management
~Marketing sales content (i.e. sales packets)
~Consultation on any of the above

We can't wait to show you what we can do. Thanks for being here 🌙

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