Burson India

Burson India Burson India is a leading public relations & public affairs firm that delivers integrated comms Indian Consultancy of the Year, leading PR agency

What happens when you give the next generation of leaders the space to learn, challenge and grow? Since 2012, LEAP, Burs...
10/09/2026

What happens when you give the next generation of leaders the space to learn, challenge and grow?

Since 2012, LEAP, Burson’s flagship leadership programme, has brought together emerging leaders at Burson to exchange perspectives, sharpen their thinking and build the skills needed to lead with impact.

From Leadership 101 and building winning teams to campaign planning, messaging, crisis management and campaign presentations, the programme brings together the disciplines that sit at the heart of our work, and the leadership needed to navigate them.

It’s a reflection of how we grow at Burson: by investing in our people, exchanging perspectives and preparing them to lead what’s next.

When bike taxis hit a roadblock, we helped turn the conversation. We’re thrilled that our work with Rapido on Karnataka’...
09/09/2026

When bike taxis hit a roadblock, we helped turn the conversation.

We’re thrilled that our work with Rapido on Karnataka’s bike taxi ban has been named among 40 campaigns worldwide to receive a Global SABRE Award.

By shifting the debate from prohibition to livelihoods, affordable mobility and the need for regulation, the campaign helped drive meaningful policy dialogue and change.

Selected from more than 6,000 regional SABRE entries, fewer than 1% of campaigns earn this recognition.

A hugely proud moment for our team and partners at Rapido—and a reminder of what strategic communications and total influence can achieve when people and communities come first.

Congratulations to everyone who brought this campaign to life. 👏

Is your ESG strategy strengthening your reputation or putting it at risk?Sustainability is no longer just about meeting ...
03/09/2026

Is your ESG strategy strengthening your reputation or putting it at risk?

Sustainability is no longer just about meeting expectations. It’s about protecting reputation, earning credibility, and creating long-term business value.

From stress-testing ESG messaging and strengthening governance narratives to transforming disclosures into compelling communications, we help organisations turn sustainability commitments into reputational advantage.

Swipe to discover how we help brands build ESG strategies that deliver lasting impact.

29/08/2026

The awards were celebrated. The speeches were made. The Gabbys night wasn’t quite over yet.

From the spotlight to the dance floor, we kept the celebrations going with good music, great company and a few moments we’ll be talking about for a while.
The Greatest Showcase, after hours. 🎶

27/08/2026

In the latest Burson India Podcast, Deepshikha Dharmaraj, CEO, Burson India, speaks with Matt Buchanan, Global Chief Influence and Social Officer, Burson, on the evolving role of social and influence in building reputation.

From the rise of “Total Influence” and the need to move beyond siloed approaches, to balancing reach with credibility and the impact of AI on social and influence, they explore the key shifts shaping the future of communications.

26/08/2026

This year at Gabbys Awards, The Greatest Showcase came to life as we celebrated the ideas and creativity behind some of our most impactful work.

More than an awards evening, it was a celebration of the teams who bring curiosity, counsel, craft and camaraderie to everything they do, for our clients and for each other.

A big thank you to our client partners who joined us as jury, and congratulations to all our deserving winners. 🏆

Here’s to the people and ideas that made this year’s showcase truly great.

Team Burson took on the PRCAI Pub Quiz Challenge in Bengaluru, an evening that brought together AI, brands, pop culture,...
21/08/2026

Team Burson took on the PRCAI Pub Quiz Challenge in Bengaluru, an evening that brought together AI, brands, pop culture, entertainment and world affairs, and put our knowledge, curiosity and quick thinking to the test.

With the Rise of AI in Communications and its impact on Brands and Reputation as the theme, the quiz offered plenty of thought-provoking questions and unexpected connections, reflecting how rapidly the communications landscape is evolving.

Congratulations to the team for bringing so much enthusiasm, curiosity and competitive spirit to the challenge!

19/08/2026

In the upcoming Burson India Podcast, Deepshikha Dharmaraj, CEO, Burson India, speaks with Matt Buchanan, Global Chief Influence and Social Officer, Burson, about the growing role of influence in building reputation, the shift towards “Total Influence”, and what this means for brands and communicators today.

Stay tuned for the full conversation!

Burson Group India engaged with MBA Marketing students at Symbiosis Institute of Management Studies (SIMS), Pune, throug...
18/08/2026

Burson Group India engaged with MBA Marketing students at Symbiosis Institute of Management Studies (SIMS), Pune, through an AI Persona Building Workshop focused on bringing customer analysis to life.

Led by Shreya Dutt, Senior Director, SVP - Brands, Creativity & Innovation, the session combined theory with hands-on learning for First and Second Year MBA Marketing students, exploring the three key pillars of customer segmentation: demographic, psychographic and behavioural. Through practical exercises, students worked on building detailed buyer personas and developing sharper, more precise targeting strategies.

The session focused on moving beyond theoretical concepts to understand how market data can be translated into actionable, human-centric marketing insights, helping students build a more nuanced understanding of the customers they seek to reach.

Today, we celebrate the freedom that unites us, the diversity that makes us stronger, and the people who continue to sha...
15/08/2026

Today, we celebrate the freedom that unites us, the diversity that makes us stronger, and the people who continue to shape India’s journey.

Wishing everyone a very Happy Independence Day. 🇮🇳

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