16/06/2026
// VISUAL REBOOT \\
Today I turn 24. Call me crazy but there’s honestly only one thing I want to do on this day, and that is to finally share the new outfit for Doron Supply. After almost a year of on and off work, hundreds of iterations, research, and pixel pushing - I’m incredibly excited to debut my completely redesigned website and reconstructed visual identity.
I can say with complete confidence that this is the most satisfied I’ve ever been with a project. This really feels like the culmination of everything I love about design. The atmosphere, the systems, the color palette, micrographics, everything things that has shaped my design DNA over the years.
Please do go check out the website! Every product, interaction, page, and layout has been redesigned from scratch, with over 150 product images recreated to fit the new design system. Continuously prototyped on, built, and refined over the last six months.
None of this would’ve happened without some incredibly talented people:
Bless the brilliant for helping create Doron Supply’s custom primary typeface, built from Brut by Valerio Monopoli. Thank you to Dima Strizhak for the foundational website prototyping work and all of the heavy lifting with the web layout. And thank you to Mason Price from Wenlaunch for bringing the entire experience to life on the web (on the amazing Framer). Oh, and for revitalizing that evergreen DS CPU hero animation!
Truly deeply proud of what was built here, and even more excited for where we’re headed next.
Welcome to the new Doron Supply :)
