LPG Digital

LPG Digital • Scaled 40+ 6-9 figure ecom brands with CRO
• Led CRO for 8+ Years
• How I help 6-8 figure ecom brands increase ROAS at $0 in extra ad spend:

On a typical product page, 70 to 90% of visitors never scroll past the first screen (also called the ‘first viewport’ or...
24/08/2026

On a typical product page, 70 to 90% of visitors never scroll past the first screen (also called the ‘first viewport’ or ‘above the fold’).

Check any of your heatmaps and you’ll see attention drop right off a cliff below the first fold.

So for most of your traffic, the first viewport is the entire PDP.

It’s about 20% of the page, and it drives something like 80% of the outcome.

That’s the Pareto Principle in action for e-commerce CRO.

Instead of spending your time on the content that only 20% of your visitors will see,
put 80% of your time into the first screen.

That’s where almost everyone actually decides.

When it comes to CRO there are two fundamental questions that you need to answer before you can launch a new feature:1. ...
10/08/2026

When it comes to CRO there are two fundamental questions that you need to answer before you can launch a new feature:

1. Which feature am I launching?
2. Where do I place it?

While both questions are obvious, the latter has a higher impact on conversion and AOV than most people realize.

I found this to be especially true when it comes to upsells.

Two main takeaways:

1. If you are trying to increase AOV make sure this doesn't come at the expense of your conversion rates, and, if it does, that that effect doesn't outweigh the increase in AOV that you're driving
2. Something that works in one place might not work in another. The same upsell feature might drive high RPV when placed in checkout, but low RPV when placed in your cart.

This is why split testing is so important in e-commerce.

Remove your feelings from the equation and look at the cold hard data.

Then make your decision.

You’re only a few targeted optimizations away from making money from the traffic you’re already paying for.At a small sc...
11/07/2026

You’re only a few targeted optimizations away from making money from the traffic you’re already paying for.

At a small scale these help you gain the efficiency your brand needs to survive and grow.

At a large scale they yield a massive returns.

Best of all, that return is compounding.

Every single numbers you see here from the redesigns are money our clients are adding to their bottom line monthly.

Not once. Recurring.

10/07/2026
20/05/2026

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