Meg Rouje (2026)

20/01/2025

Have you ever felt that your brand has so much untapped potential, yet somehow, it doesn’t fully capture *you*?
You’re not alone! For many spiritual entrepreneurs, there’s a deep desire to be seen, to stand out, and to create meaningful connections with their audience.
You want a brand that doesn’t just look beautiful but *feels* aligned with who you are. ✨
Most entrepreneurs start with colors based on what they think they “should” mean—blue for trust, green for health. While these colors might make sense on the surface, they often fall short in expressing the true magic within you.

The result? A brand that feels generic, disconnected, and doesn’t capture the unique energy you bring to the world.
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Imagine if, instead, you could create a brand that vibrates with the *frequencies of your true self*, where each color and element reflect your essence and purpose. 🌈
The issue isn’t the colors themselves—it’s the approach. Relying on standard color meanings and trends misses the opportunity to create a brand that feels aligned at a soul-deep level.
Color is more than just a visual element; it’s an energetic frequency. Think of each color as a note, each one intentionally chosen to create a melody that resonates with your audience.
If you want to connect with clients who feel a genuine bond with you, alignment is essential. When your brand’s colors, mood, and energy harmonize with your essence, you’ll naturally attract people who are drawn to that frequency.
Because here’s the truth: you’re *meant* to shine in your own vibrant colors!
When you align your brand with hues that resonate with your energy, it becomes a powerful, multisensory experience. Imagine creating a brand that *feels* like you, attracting the clients you genuinely want to work with, magical opportunities to expand beyond your current reach, and inspiring loyalty because people feel connected on an emotional level.
This is the transformation that I guide you through in "Colors & Fairy Tales: an Enchanting Journey to Activate Your Brand Magic".
I warn you though... This isn’t your usual boring business book—it’s an interactive, magical journey where you’ll learn to use color frequencies, archetypes, and subconscious patterns to shape a brand that speaks to the soul of people. 💚
With this guide, you’ll not only see how colors can align with your brand’s essence but also discover the tools to create a brand experience that clients remember, resonate with, and return to. You’ll explore the true power of color in drawing in those high-value clients who feel like they’ve finally found a brand that “gets them.”
Are you ready to transform your brand into a soulful experience? Then let's go beyond typical color psychology and explore the depth of multisensory branding, because saying who you are is not the same as making people FEEL who you are.
With tools, archetype moodboards, and step-by-step guidance, you'll craft a brand that feels like an extension of you.🥰
Check out the details on the link in the comments and let’s turn your brand into a story that people *feel* and want to be a part of. ✨

03/10/2024

The more I focus on the things I LOVE, the more everything flows ✨ and the more I get to talk about what I'm deeply excited about!

I recently had a very exciting conversation with Jacky, an incredible brand strategist who helps luxury brands in the beauty and fashion space: we talked about how these brands can differentiate in today's crowded market and create truly magical experiences for their audience and customers by leveraging the powerful influence colors have on the subconscious mind 🧠

I also explained that colors impact all our senses, affecting how we taste, smell, feel, perceive space and more, so it's important to consider how to choose and associate them, to convey what the brand feels like in the most meaningful way possible 🌈

Curious to know how to transform your brand into a magical holistic experience and raise the perceived value of it?
Listen here 👇

13/09/2024

What story does your brand TELL?
No, I don't mean what you say.
I don't mean what you write in your content or what you speak in your videos.
I mean, what does it tell, beyond words? What does it convey? ✨
How does make people FEEL? What story does it TELL?
As you know, we perceive reality through the senses (obviously NOT 5 😆), and those are what our subconscious interpret as feelings.🧠
So, what sensations and feelings is your brand conveying?
And as you may know, colors affect those sensations (through a synesthetic phenomenon as all our senses are interconnected!), reinforcing them or disrupting them, so colors have a huge impact on the sensations and feelings your brand conveys. 🌈
This means that, through colors, your brand is conveying sensations to people that make them feel different feeling (hence emotions, as internal responses to those feelings!) when you're around, reinforcing or weakening your brand message at a subconscious level.🧠
Often, what brands say and what they tell, aren't aligned... Causing incongruency in their message. Which leads to their audience not having a "this feels right" type of feeling!
Or making them less memorable...
So, what story does your brand tell?
P.s. My book has the complete step-by-step process I use to help you choose the right colors for your brand vibe, based on deep archetypal psychology... If you want to grow a brand that FEELS right to the right people!
And if you prefer a tailored consultancy, send me a DM, I have a few spots open this month! 💚

31/08/2024

Color is energy.

Waves of light entering your body. 🌈

Choosing brand colors based on what they "think" they mean, is one of the worst mistake entrepreneurs do.
Colors is energy.
Emotion.
Embodiment of your soul message.💚
Colors are the language of the subconscious.
I NEVER create color palettes for my clients that

❌ Follow trends

❌ Look similar to others in their industry (the aim is to stand out and be memorable, not blend in. Colors are one of the most powerful tools to create memorability)

❌ Mean something at a "logical" level (like, blue means trust, red is passion etc..)
Instead, I create color palettes in a strategic way that:

🌈 Convey their vibe, energy, and personality

🌈 Make their audience FEEL emotions (color association is super important for this!). Deep connection are felt, not told.

🌈 Shape sensorial perception for their core message to be felt, beyond words

🌈 Specifically speak to their ideal client's heart. (Not mind!)
When someone checks your website/page out, their subconscious will feel if you're right for them within MILLISECONDS, waaayyyy before they even read your name or anything you say...🤷🏻
(The subconscious is much faster than the rational mind! ⚡)
Many of my clients were attracted by my colors.
Because my colors express SO MUCH MORE than what the conscious mind realises.
Because the aim when creating a brand and choosing how to express it, especially through colors, is to convey your uniqueness and specific core values your clients resonate with (it attracts more aligned clients!), and you do this not through what you say, but by making your people FEEL your message, to create deeper, more meaningful connections. 💚
Colors have a massive impact on our thoughts, behavior, emotions, and decisions...
Many entrepreneurs and coaches choose their brand colors based on their meaning, or because they "liked them", or because this is what "looks right" for their industry...
By doing this, they're missing out on the energetic power of color, the possibility to magnetically attract more and better clients and repel the "wrong" ones, and the chance to influence their industry to become a top leading authority. 🐳
If you're looking to elevate your business (especially outside of social media, to become a speaker, leverage PR, etc) or to build more credibility in your niche, I can help you create a professional brand that sets you apart, truly reflects your essence, is energetically aligned, and deeply resonates with your audience. 💚
Ready to shine your true colors? 🌈
Send me a DM to know more.
I'm opening 2 spots for my 1:1!

27/08/2024

I'm putting hundreds of hours in designing a book that will help you choose the *right* colors for you brand, so you can truly express your essence at a deeper level. 💚
It's a whimsical story (obviously 😁), with a practical playbook that involves a step-by-step process in defining the brand core, your main archetypes, and choosing the colors to truly reflect your energy.
It is focused on the psychology and energy of the archetypes (I'm using the 12 brand archetypes for simplicity, although it will encompass many different aspects and expand into the bigger picture) and comes with 36 moodboards to help you get inspired, feel the energy of the archetypes from different angles and embody them.
Each moodboard has a color palette and a simple chromasense expression (how to use the colors to convey specific sensations, to make your storytelling more immersive!) 🌈
Each chapter will take you through a step of the process, to help you build from the foundation all the way to your own magical expression.
It will be available in October/November, hopefully. (It's a hell of a journey, lol).
I've been asked to create something that encompasses both the psychology and the energy of the archetypes, and I've listened. 👂🏻
I've been asked so many times how to find the right colors, to convey something more meaningful and deeper at a subconscious level.💚
I didn't want to write a theoretical book. I wanted (as you know me) something practical. And of course, I wanted something colorful, fun, and beautiful! 😍
I cannot tell you the challenges in putting this book together, as for me, this has always been such an intuitive process, for 20+ years.
Translating emotions and values into colors, immersive stories, and sensorial stimuli has always been the way my brain works. 🧠
It's just the way I perceive the world, and express myself.
Of course, as an artist, photographer and designer, I've researched, experimented, and optimized the process for about 15+ years, while the neuroscience and psychology aspect of it has been helping me explore it further for the past 20+ years.
(If you aren't sure about my level of nerdiness, I'm a certified color consultant, and wrote a thesis on the neuroesthetics, visual and color perception in 2013 🤓 lol)
Yet, these things are so ingrained in the subconscious, they're just who I am and how I do things, without any conscious awareness.
They are absorbed and it's so so difficult to translate those processes into practical steps for others to replicate...
(And I know so many of you understand this, as intuitive beings!)
Creating courses helped me tremendously in bringing awareness to my approach, (thank you Tincuta Nitu - Tini 💚 ) yet the color part has always eluded me, as it is such an unconscious skill that it's been very difficult to share the HOW.
This book has been in my mind for the past 3-4 years (actually, about 10 in a very vague format!), and I'm finally on it.
Embracing the challenge.😆
Keeping you all in my heart while designing it, to make it as practical and fun as possible.
And I do have to thank you for trusting me and working with me, because without your input, questions, and conversations, I wouldn't be able to do this.
It's time to create some magic! ✨
Sending love to you all!
Also, if you want to know when the book is ready, you can join the wait-list for the updates! 💚
(I'm sharing it in the comment!)

23/04/2024

How to stick to your audience's minds... And hearts! 💚
First of all... What does it even mean?
Well, I mean that you have created a space in the mind of your audience, and they have associated you with an idea at a subconscious level, so you are now living in a wonderful mansion, rent-free, in their brains. (This is the way my clients explain it, and I think is the best way!)
In other words...
Let's talk about coffee... ☕
If I say "Starbucks" there's a very specific idea that comes to mind for you. You might think of coffee, but the idea you relate to it is not the same as if I say "Nestcafe".
They both relate to coffee but the idea around the experience is very different.
They have a clear position in your mind. The feelings, associations, and vibe you attribute to them, are very different. Right?
If you catch up with a friend in the afternoon, you won't propose a Nestcafe shop... you're most likely to meet at a Starbucks.
Yet, if you want to gift your coffee-lover friend a nice present, you're more likely to go to Nescafe and buy a machine, rather than gifting them a Starbucks coffee cup 👀
If I'm invited to a whale wedding under the sea, and I want a special handmade dress with seahorses patterns...
Will I go to H&M or to the little shop down the street where they make tailored dresses with tailored patterns, specializing in whale wedding guest dresses??
Now, most entrepreneurs get scared when they think of "niching down" or "being specific". And even if we don't like to admit it, we are actually scared of standing out and doing things differently, being ourselves for real, and showing the imperfect person behind the curated services.
This is why trends work so well.. It's easier to follow than to lead...

But the more specific you are, the more TRULY authentic you are... And the MORE you become sticky!
Let's say that you're a hair stylist...
There are sooooooo many hair stylists... Millions!
But if you're the one who specifically helps curly, blonde hair women finally get straight, dark hair, all of the people who identify with these details and want that outcome will be way more comfortable coming to you because they know you are specifically helping them.
Not just anyone.
If you fit in the description would you go to any hair stylist to help you, or would you feel more aligned with someone who has already helped other people with the exact same situation?
If you were to do a bright blue color on your hair, would you go to a hairdresser who doesn't really do bright colors, or to someone who's known to specialize in bright colored hair?
So, positioning means that your ideal client has a specific idea in their mind as to why they would work with you. And they can easily make this connection.
As soon as this blonde person decides they want dark hair, the subconscious will pop up this thought... You!
Now, the benefits of having strategically positioned your brand, are:
🐳 People connect you with a specific situation, solution and outcome they desire, so it's easier to be on top of mind (rather than posting daily on social media or spending so much energy and time marketing... Less work, more aligned clients, more fun!!)
🌈 Because you're more specialized, you can raise your prices and you won't get many objections... Would you be willing to pay more for a hand-made dress that no one else can do? Or would you expect them to charge a cheap price as if it were a mass-produced item?
💚 You don't have to be "omnipresent". When you have a clear message that strongly positions your brand in their mind, and also connects with your audience at a deeper emotional level, it means that they remember you even if they don't see you everywhere, all the time.
Do you need to talk to your best friend daily to think of them when you want to go out with a friend?
I have friends that I haven't seen in YEARS. When we meet, is like we were together yesterday. Why? Because of the emotional bond we have.
A person who's not deeply connected with me, after not seeing me for years, might not even recognize me 👀
🌈 You stand out!
Do you also notice those people who wear weird looks? Or that shoe shop that is so uncommon and different from all the other shoe shops?
Why is that? Because they are not like the others. So when you're being yourself, and you unleash your creativity, you are leveraging your "differentiator factor".
This reinforces your positioning in people's mind, because you grab their attention.
And once people notice you and you're different, they are more likely to remember you....
And once you have the attention of someone, it's easier to create a stronger bond!
And this is exactly what we're working on, step-by-step, on the Rainbow Island... I guide you to find exactly what makes you DIFFERENT!
If you'd like to create memorable experiences that set you apart, and get the attention of the most aligned clients and powerful collaborations, join us on this magical adventure to take your business to the next level!
It's time to STICK!

03/04/2024

You want your presence to be sooo impactful that people reach out to you... ✨
Maybe through PR or speaking engagements, to expand your business with more gigs and clients... 🎙️
Maybe you want to create events and retreats that feel so magical in all aspects that people dream of them! 🏝️
Or maybe you just want your offer to stand out, for your audience to truly see how different your work is from what everyone else is doing... 🌈
In all cases, it's key to convey a message that says "Hey, what I have to offer is truly amazing and here's why".
And actually makes people feel that what you claim is true!
- Maybe you've tried to say it already, and it didn't work that well.... Did it? 😅 -
So, how the heck do you come on stage and shine sooo bright that people are mesmerized and can't turn away? 😍
How do you become sooo magnetic that they can't resist reaching out to work with you, or book you for a collaboration?🥰
Eheheh.
Great question! 💚
Here are 4 things you really need to make a strong and lasting impression:
🌈 SHOW don't tell.
If I told you "did you know that where I live, we have flying pigs 🐖🪽 at night?" Do you believe me? I bet you wouldn't...
What if I showed you a photo, though.... ?
😱🤯
You would believe me...a little bit more...
(That's what I teach in the Seadragon journey, if you want to check it out!)
💚 MEANINGFUL is memorable.
People don't buy things.
They buy the meaning things have for them.
A married couple who's close to divorce doesn't buy your counseling services. They buy the hope to save their marriage, the desire to feel loved and love again, the dream of having fun together again...
Learn what's meaningful to them, and talk about that.
🏝️ VIBE to the next level.
How do you want your audience to FEEL? What is the result of working with you?
Make them feel THAT, and they will jump into the next level of their transformation with you!
The married couple wants to feel loved, connected, intimate... Activate those emotions now, not later...
🐳 Make it DIFFERENT!
How many other couple counselors are there? A few...
But you are different... Why?
Because you're the one who lives in the city where pigs go flying at night 😎
You remembered this one, didn't you? It sticks, because it's different... Unexpected... 🐖🪽
Give them your unique angle! Your story and way of working is unique to you because you are unique... What makes you different?
Congrats!
Now you have the recipe to create a memorable experience!✨
And we will work on this together during my next free event to make your brand ICONIC, like a multimillion $$$ brand!! 🥳

Ready to leave a strong impression on your audience and be MEMORABLE? 🏝️
Join us on the 16th!
Register here: https://bit.ly/BeanieBunnysDiary-IconicBranding

02/04/2024

I'm doing it again! 😍
Yep, I'm doing it!
You ask, you get it!
This time, I'm showing you the 4 key elements to turn your business into a multimillion $$$ Iconic Brand.
A super packed, immersive experience and as usual, no fluff, no BS, no surface-level tactics.
And this time, we get all the juicy good stuff from an insider... Get excited to meet Beanie Bunny! 🐰
Get ready to explore the psychology and branding strategies behind some of the most successful brands in the world!
Be warned!
Your business will never be the same!
This event is completely FREE!
Drop a 🐰 to join!

01/04/2024

✨ Want to fill your events with hundreds of excited participants without spending all your time marketing?

💚 Want to fill your high-ticket programs or 1:1 without living on Facebook?

🌈 Want to get high-paying clients straight from your content without complex funnels?
In 2024 people have soooo many choices, that they usually go for the cheapest option, unless what you offer feels so tailored and unique to them, that they are ready to invest 4-5 figures in it.
And right now, what you offer does not feel unique and tailored to them if you:
- Can't fill your low ticket offers or events
- Have a hard time consistently selling your high-ticket courses or 1:1 programs.
- Need a lot of marketing effort to get people into your free events
- Get price objections more often than you wish!
✖️ Creating tons of content and showing up daily won't make any difference if your offer doesn't speak to their soul. ✖️
I've sold $ 4-5k offers in the DM's, filled low ticket offers within days, and attracted 100+ people to my events with a couple of posts. Without being omnipresent on social media.
My clients have filled 1:1 offers at 5x the original price, sold classes and events with 1 or 2 posts, and sold high ticket offers without funnels. ✨
Ready to do the same?
Ready to turn your offer into the DREAM choice for your audience?
Ready to turn your business into an ICONIC brand?
Beanie Bunny 🐰 is about to share some of the most intriguing PSYCHOLOGY and STRATEGIES behind some of the most recognized brands in the world, to help you transform your business for good.
It's totally free to join us! 👉 https://bit.ly/BeanieBunnysDiary-IconicBranding

25/03/2024

What would your life be like if you were a magnetic brand? ✨
A brand that gets invited to speak at events for her knowledge and wisdom? 🧠

A brand that gets interviewed for her genius? 🌈

A brand that gets to travel the world to share her insights and inspire others to change their lives?💚

A brand that gets featured in top magazines and podcasts, as the trustworthy reference for achieving happiness? 🏝️
A brand that people talk about and recommend to each other?
A brand that impacts thousands of lives and because of that, has created financial and time freedom.
A brand that is recognized for her knowledge, trustworthiness, unique character, and innovative approach. ✨
This reality already exists, just by imagining it.
Now, let's activate it 💚
Send me a message to get started!

24/03/2024

People don't want what you sell.
✨ They want to live what you live.✨

23/03/2024

4 examples of how you're repelling your most aligned clients through Subconscious communication:
🏝️ Freedom is one of your main brand values, but your sales page includes text enclosed in squares with no much padding. Or filled in a darker color.
This means you talk about freedom, but you show the opposite, communicating an incongruent message to your audience, who doesn't PERCEIVE the sense of freedom you promise.
🪶 You talk about decluttering, creating space, cleansing, but your sales page or social media posts have a lot of text with little space, or you use darker colors.
You are communicating a sense of heaviness which is the opposite of what you want your audience to feel on your presence.
✨ You talk about spiritual alignment, holistic health or clear vision, but your communication is not flowing through all your touch points.
Your graphics, colors, style of images, and messaging is somewhat choppy.
You're saying something while making people feel the disconnection in your own presence.
🌈 Your vibe is energetic and joyful but you're talking to the people who are stuck, so your vocabulary includes a lot of words like "not, stuck, pain" and other words that feel the opposite of energetic and joyful.
This creates a discrepancy between the energy you convey and the energy of your messaging.
Your brand should communicate a very clear, powerful, congruent vibe throughout your presence. In the small and the big things...
Does it mean it has to be "perfect"?
No, it's not about perfect. Absolutely not!
Perfection doesn't exist, except for my fluffy potato cat. 🥔🐈‍⬛
It's about being CONGRUENT.
Making people FEEL what you say.
Making people FEEL the power of the results you help them with.
Why would they buy if you tell them "I'll help you feel free!" While you're holding a giant cardboard that scream in capital letters "Enter the cage!" 🕳️
You want to seel freedom? Make people FEEL it.
You want to sell love?
Make people FEEL it.
You want my eyes on your branding to uncover the subconscious message you're conveying? Send me a message.🌈
Most of the time, the problem is that you don't even know how you want people to feel, which is why you don't realise there are all these discrepancies.
And this is why I work with my clients on the SOUL ESSENCE. ✨

Meg Rouje