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Truvé MARKETING

Helping brands get the attention they deserve online through Social Media Marketing.

03/02/2023

We’ve all been there🙈

Photo cred:

27/01/2023

☀️The struggle is real!

📸 Photo credit Manager of Socials

25/01/2023

4 Myths holding you back from growing on Social Media

1. Content should only be about the products and services
Social media content shouldn't be your brochure. If your content doesn't evoke certain feelings in people, then it will not stand the test of time. Create content that is RELATED to your business, but isn't all ABOUT your business.

2. Posting everyday increases sales and followers
Not necessarily. While we, social media professionals preach about consistency, it doesn't mean you have to post everyday to see an increase in followers or sales. What people care about is quality over quantity. Also, you shouldn't consider social media as sales channel, it is an instrument to reach your desired outcome, but not everything.

3. Ads are more important than content strategy
Avoid creating a rivalry where it shouldn't be. Ads are short-term gains, organic content is a long-term game! Both of them are important in your overall marketing strategy.

4. We can't measure social media efforts
Uuhh, yes you can! First you will have to do something that can be measure such as tracking URLs, transparent purchase funnel and a unified customer database. This holy trinity made of Marketing, Sales and Customer Service can answer the question "how are we making money from social media?". The same thing applies to radio, TV, fancy billboards and more, but some are not ready for this conversation😜

Let me know in the comments:
💡 Which one does resonate the most?
💡 What else would you add?

20/01/2023

Now THIS is how you do SEO (and ads)!😅

I googled Trello and this ad from Monday.com popped up.

13/01/2023

Last year me and this year me are not the same😬

Photo cred:

11/01/2023

8 Do's and Don'ts you need to keep in mind for your socials👇🏻

❌Don't:
- post without a strategy
- treat your social media channels as default sales channels
- copy other brands
- value vanity metrics and aesthetics more than actual results

✅Do:
- Research your audience. Discover their preferred channels, needs, goals and behaviors.
- Make a strategy based on said research
- Engage with your audience (it's called social media for something right?!)
- Track analytics and improve based on data

Now over to you, what are some do's and don'ts you've seen brands do on social media?

06/01/2023

The urge of a social media manager to just quit using social media at all is ✨high✨.

Photo cred:

05/01/2023

I want to work with YOU👋🏻

During the past few weeks, I've made some exciting changes to my services, so make sure you swipe till the end👉🏻

🤝 Social Media Management - Creating and implementing effective social media management strategies and campaigns that connect directly to your business goals. This service is designed for busy, sustainable brands who prefer to put their time and effort into other business areas.

🤝 Instagram Strategy
For business owners who want strategic direction, but want to create the content on their own. When it comes to Instagram strategy, it is essential to make one that is sustainable for you and your brand. Which is exactly what we’re going to work on together in this one-time strategy session.

🤝Instagram strategy + Content creation
For the busy business owner who wants an effective strategy and custom-made content done each month. You manage the strategy, tone of voice, message and manage your community and I’ll do the rest.

🤝UGC (user-generated content)
UGC is brand-centric content created by everyday consumers and used by the brand on social media, ads, emails and website. UGC differs from influencer content in that it focuses on your brand and audience, not the influencers.

🤝 Influencer Marketing

Influencer Marketing is one of the fastest-growing markets and it is not going anywhere.

Thanks to my experience in influencer marketing I will help position your brand in front of your target audience by selecting the right influencers for your brand.

Make 2023 the best year in your business so far🥂Clock the link in my bio to fill in the enquiry form!

01/01/2023

We've been on and off for 2 years, but today we're excited to get the dice rolling! So excited to say that my (Veronica) 2023 agenda is officially open and I will now be taking on new clients!

Some of the services Truvé Marketing can offer include:

🤝 Social Media Management - Creating and implementing effective social media management strategies and campaigns that connect directly into your business goals. This service is designed for busy sustainable fashion, beauty and lifestyle brands who prefer to put their time and effort into other business areas & let a specialist take over their socials by outsourcing their monthly Social Media Management to get their their brand the attention it deserves online.

🤝 Social Media Marketing Consultancy - Creating a detailed, custom tailored social marketing strategy whilst offering ongoing one-to-one training.

🤝 Influencer Marketing - Help position your brand in front of your target audience by selecting the right influencers for your brand. Some of the services included are: Influencer outreach, campaign debriefing, campaign analytics and monitoring.

For any inquerries you can email me at [email protected]

26/08/2021

"I don't use influencers because they only cost money and don't bring results"

Do you recognise yourself in this statement?
I've heard and talked to a lot of business owners and almost all of them are afraid of lack of return on investment if they pay influencers to promote their products or services. And their fears have a base... in certain circumstances.

❌Choosing influencers based on your personal preference

❌Not asking for their media kit

❌Choosing influencers based only on their numbers of followers

The best practices to raise awareness about your products, reduce the risk lack of ROI and possible generate sales are the following:

✅Choose influencers based on their engagement rate

✅Vet influencers by checking other similar campaigns that they've done

✅Ask for results from previous campaigns

✅Ask for and double check their media kit against 3rd party apps that track their metrics

Have any questions about Influencer Marketing? Let's chat in the DM's.

25/08/2021

📣To all busy business owners: Did you know you can get assistance with your Social Media or Influencer Marketing?

📅Scheduling posts
✏️Caption writing
👩🏻‍💻Canva graphics
# Research
🗓Content planning
👍Daily engagement
💁🏻‍♀️Influencers scouting
🥂Influencer Marketing Campaigns

I do it all! You can make me your go-to Social Media Specialist and I can help give you back your time and raise awareness for your brand online. Commit to a LONG-TERM Marketing Specialist that dedicates time and applies years of knowledge that drives engagement, traffic, awareness which all lead to sales eventually.

❤️Stop wasting time guessing what to do on social media and start dedicating time to what matters the most to you!

Monthly Social Media Marketing with can look something like this:

✓ Planning of up to 30 in-feed posts so your brand shows up daily

✓ Canva graphics/Reels creation to encourage engagement

✓ Enaging captions writing to speak to your audience

✓ Between 1 - 7 Story slides to nurture your audience

✓ Automated scheduling and publishing so you don't have to worry about posting

✓ Unlimited editing of captions, graphics and content calendar so what we're posting out there is in line with your brand

✓ Up to 3 social media platforms to reach a wider audience

✓ Monthly meetings with statistics report

✓ Custom made hashtags strategy reviewed every 3 months so you reach the target audience

✓ Influencer scouting so we can reach your desired audience

✓ Influencer Marketing monitoring so you don't have to worry about influencers and posting

Ready to chat all things Social Media or Influencer Marketing?

Book a FREE discovery call with me via the link in my bio or send me a DM. On my website you can also find my portfolio, packages and pricing.

13/08/2021

"Just spend 1-2 hours a day on it and let's focus on other important areas."

This is what I told to one of my employers and they told me: "Just spend 1-2 hours a day on social media and we're good".

I worked as Marketing Manager for a small fashion brand and the owner had no idea what social media is and how it works, but I made it my goal to show him how it works and what it can do for his brand. For a few months he was very interested in it and wanted to know more about it. But, since he was the CEO he also had other things to take care of and didn't have enough time.

I continued to do my job and noticed a slow, a very slow, growth and it got me thinking why. So I asked him if he knows what happened before I came in. He told me they bought followers🤦🏻‍♀️. Well, no surprise we could barely see any growth.

So I had to double my time "spent on social media" to grow a more organic community. But, because he didn't see immediate results he thought the strategy is not working so he put other tasks on my lap (not necessarily related to social media).

The point is, it's taking time to see results from social media and influencer marketing, but they are nevertheless worth it.

What were your make or break moments with social media?
💎

12/08/2021

Sharing some client love today❤
💎

11/08/2021

We didn't plan accordingly and we were late for Black Friday.😦

That's what happened when I worked at a fashion company as soon as I graduated.
Today I wanted to share with you a story. I got hired as an intern at a fashion company and my title was obviously Social Media Intern. What they didn't tell me is that I was the ONLY person in charge of Marketing + I was supposed to help with other tasks as well🥲. Back then I didn't have a lot of experience, so I learned everything about Social Media on my own. I created a strategy, content, content calendar, wrote the captions, hashtags and so much more.

But, because I was helping other departments as well and the CEO didn't have time to have a proper meeting about marketing, we couldn't plan accordingly for Black Friday and we were late with the content, discount code and more.

My question is, what was the biggest flop that you've done in your business?

10/08/2021

Can you imagine having a go-to person to manage your social media channel(s)?

Shocking, I know, but it is possible😏. You don't have to spend your time, which could be spent taking care of other pressing matters regarding your business, to create content for social media.

By hiring a Marketing Specialist, you will save time and you will have a specialist dedicating time to create the most suitable pieces of content for your brand. All you'll have to do is provide feedback and approve.

If you're new here, hi, I'm Veronica, your next Marketing Specialist and I'll help you take back your time.
My areas of expertise are Social Media Management & Influencer Marketing. Some of the services I provide to my clients are:

- Content Creation & Planning
- Copyrighting
- Scheduling
- Engagement
- Hashtag Research
- Content Repurposing
- Community Engagement & Moderation
- Instagram Audits and Strategy
- Influencers Research & Selection
- Campaigns Debriefing
- Scheduling Campaigns
- Campaign Monitoring

If you feel burned out, have no idea where to go next with your Instagram or how to do hashtags research, send me a DM and let's chat.
💎

09/08/2021

Step up your game at measuring Influencer ROI👇🏻

For someone who is probably not be familiar with influencer marketing, ROI and other technical terms, it might be confusing hearing or reading about it.

Influencer marketing is more common nowadays, so there's a big chance you heard about it before. It is a targeted method of advertising, where the brands develop relationships with influencers to tap into their audiences. However, it takes time to find the most suitable influencers for your brand. Especially the ones with high conversion rate.

What is ROI?

Return-on-Investment - Based on Influencer Marketing Hub research "for every $1 that brands spend on influencers, they are getting an ROI of $5.78." Depending on your goal, you'll know what KPI's to keep an eye on. For example, if your goal is to create awareness, then Impressions is the KPI to look at.

How to measure it?

The end goal is usually increasing sales. A method to measure if influencer marketing is working for your brand is to give influencers a unique code to share with their subscribers to receive a discount for example. Or provide them a tracked link to share on their stories or link in bio. Then you will be able to measure exactly how many people visited your website because of that specific influencer.

Have any question about influencer marketing? Let's chat. Send me a DM✋

"Just spend 1-2 hours a day on it and let's focus on other important areas."This is what I told to one of my employers a...

06/08/2021

05/08/2021

02/08/2021

Don't worry you will not be commited for a lifetime to it😎. But it is important when it comes to your social media goals!

So, now that we got that out of the way, it's time to adress the elephant in the room. What is Engagement Rate?
📝Engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement (coments, likes, shares and saves) divided by total followers, multiplied by 100.

The industry average for engagement rate is between 1 - 2.50%. This would indicate that an account has a good level of engagement when it comes to their content.

I know, sometimes numbers are difficult to keep up with, but they are important to measure and keep track of your KPI's.

If you don't pay enough attention to engagement rate, then you don't have a way know if your social media strategy is working.

Now it's time to create your content and keep track of your engagement rate and other important statistics.

Do you want to know more about social media? Feel free to send me a DM.

30/07/2021

These last few months have been crazy and the hectic period hasn't ended yet and it's going to take a little bit more time to finish off everything. That is why I have neglected a bit my biz Instagram and haven;t posted in a while.

As a result myy engagement and reach dropped, because I wasn't consistent. And I couldn't be consistent because of what was happenning in my personal life. Trying to find a routine is kind of difficult for me now so my question is: how do you make sure you have enough time for personal and professional stuff?

29/07/2021

What other ALTernative do you have?

Of course there are alternatives out there for anything. Coffee, pyjamas, chocolate, you name it. But there are some which are better than others, am I right?👀

Why should you settle for less, when you could reach so much more.

This is also the case with Instagram Reach🔥

Sure, you can write the lengthy caption, add the carefully selected hashtags, post the carefully curated pic and engage with other people. But what if I told you that there is also another way to reach people?

It's called - ✨ALT text✨

ALT text is a short written description of an image (keywords if you want), which describes that image when it can't be viewed for some reason. Well-written ALT text is important for your content's accessibility (vision-impaired people for example), and its search engine optimization (SEO).

To add your ALT text:
✨Go to one of your posts.
✨Click the 3 dots in the top right corner.
✨Click Edit
Of course, there are alternatives out there for anything. Coffee, pajamas, chocolate, you name it. But there are some which are better than others, am I right?👀? text is important for your content's accessibility (vision-impaired people for example), and its search engine optimization (SEO).

If you want to free-up time and stop the guessing game when it comes to social media, let's chat in the DM's.

28/07/2021

Are you up for a challenge?😏

It's Wednesday, so let's keep it light today. This week has been long enough already🥵.

If you are a small business owner take a screenshot of this post and do the challenge.

The idea is to raise awareness and engagement.

Have fun!

27/07/2021

Oh the old question: How to find the right influencers (in your niche) for your brand?

There are various ways to search for them.

1. One of them would be influencer marketing platforms. These are one of the best resources because there you have filters to short list them and their audience: age range, location, engagement rate and so much more.

2. The second option would be manual search. If you somehow don't have access to an influencer marketing platform, what I used to do and sometimes still am is to go on Instagram, search for my desired influencer and then click the blue arrow next to their name to show me other similar accounts. Usually Instagram will also show similar account in the same geographic area. Which is great if you want to target certain countries.

I also enjoyed the manual search when I would just want to scroll through photos and see people are commenting.

Tell me, which one do you prefer? Influencer Marketing platforms or manual search?

14/07/2021

One of my previous clients, was selling very niched products. The peak season was in the summer, then as soon as autumn came, there weren't so many sales. These products were mostly for parties and open back, deep-V, strapless dresses/tops, mostly for when women couldn't wear a bra, but wanted some support. It was difficult enough to sell when winter was coming, now with the "pandamonium" was almost impossible.👀

We had to figure out a way to raise the sales during the cold season as well. So, we started promoting the products in countries that had a warm weather most of the year.

I created the content calendar, made all the graphics and selected all the photos to be posted. We also wanted more promotion, so we decided to use influencer marketing from selected countries.

Soon enough, we noticed that sales had started to pick up in the targeted countries.

If you are in the same situation, here are some tips:

- Target other countries

- Engage with people from those countries

- Use influencers from those countries

- Add more products to your catalogue, but don't stray away too far from your core business.

- Create a strategy and be intentional about it

Have any questions about social media startegy? Send me a DM.

13/07/2021

Outsourcing is great and I'm sure you are well aware of the benefits. However, it's always great to hear it again and especially from someone on the outside, who has an objective opinion about when is the right time to get help regarding your social media.

⚡️ When you feel burned out and out of ideas

⚡️ When you don't have time to take care of pressing issues with your business or enjoy some free time doing what you love

⚡️ When you feel you are out of your zone of genius - by outsourcing you'll get access to other/more skills and ideas

Why sacrifice your time, which could be spend in other business areas, to take care of social media when you could easily outsourced and you will save more time and money.

My most bought service, social media management has helped brand owners dedicate their time on other areas while I take care of their online presence. If you find yourself in one of the situations mentioned above, then you need my help. Send me a DM with your questions.

28/06/2021

Do you need more time to do what you love and focus on business development? Here is what I can do for you:

1. Social Media
a) I'll write your captions
b) Create Canva graphics
c) Engage with your audience
d) Research hashtags for your business
e) Content Calendar & Schedule content

2. Influencer Marketing
a) Find suitable influencers for your business
b) Research their analytics
c) Lead influencer campaigns
d) Campaign Report

Interested in finding out more? Send me a DM or book a FREE discovery call via the link in my bio📱.

27/06/2021

Thinking about holiday, even though I'm not going anywhere anytime soon😂🤷🏻‍♀️

How has been your weekend so far?
🌴

25/06/2021

The most common objection in business for not including employees/owners in the social media strategy:

"Why should we show who is behind the brand? People care about the the product and we should only focus on promoting the product."

Yes, true, people do care about products, but they are also interested to see who is/are the person/persons behind the brand. Are they real people? Is it just a cheap ghost company that only wants money? Who stands behind these products?

Here is why you should include the people behind the brand in your social media strategy:

1. It makes customers trust the brand

2. It gives an inside look at how your company operates

3. It allows the customers to connect with your brand on a deeper level by feeling like they are a part of your team.

Business owners, what do you think of showing your face on your business page?

23/06/2021

In the last couple of years more and more (fast) fashion brands appear on the market and take the customers by storm.

The formula looks like this:
- launch collections frequently
- target mostly the age group 15-30
- make VERY instagrammable photoshoots
- use A LOT of influencers
- offer LOTS of discounts
- and the most important piece of the puzzle: invest HEAVILY on social media.

Business owners understood that the ideal recipe for success involves social media. Therefore, they invested in outsourcing their social media management so they can focus on business management (for example, get their clothes on other big profile websites or do wholesale).

By hiring a Marketing Specialist, you can free up time to focus on business development while your online presence grows AND glows!

Book a FREE discovery call via the link in my bio!📱

20/06/2021

This photo was taken during a tough period in my life around 2-3 years ago. I couldn't see the light at the end of the tunnel, but as time passed by I became stronger.

Don't let anyone or anything feel like you can't do it. Be like Nike, "Just do it!"😌.

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💡Did you know that 95% of our purchase decisions are subconscious? . #socialmediamarketing #socialmedia #marketingstrategy #socialmediamanagement

Follow these 4 steps to increase brand awareness👇🏻 💬What are some of your favorite tactics to increase brand awareness? . #socialmediamarketing

Some ✨key✨ dates in February! Which one are you going to celebrate? #socialmedia

What do you think of these small, but mighty TikTok updates? P.S.: the screenshot was shared by @al__hilaal7 on Twitter and @jera.bean shared the video on TikTok explaining what "Posted Drafts" are. . . . . #socialmediamarketing #socialmedia #marketingstrategy #socialmediamanagement #socialmedianews

👇🏻So you are at a point in your business where you want to collaborate with influencers?! Great. But do you know how to do it right? 📢Want to chat more about building an influencer strategy in 2023? Send me a DM! . . . . . . . . #socialmediamarketing #socialmedia #marketingstrategy #influencermarketing

What do you think about these cmapaigns? . . . . #socialmediamarketing #socialmedia #marketingstrategy #socialmediamanagement #socialmedianews

According to a report generated by Google at the beginning of 2022. it looks like young users are increasingly turning to TikTok for news content. It's not just an entertainment source, but it's becoming a key source for search as well. This is what Google’s Senior Vice President Prabhakar Raghavan said: "In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram." Like it or not, these two are going to stick around for a while. 👀How do you feel about Instagram and TikTok? . . . . . . . #socialmediamarketing #socialmedia #marketingstrategy #socialmediamanagement #socialmedianews

In this video, you'll learn how to make a social media strategy in 5 easy steps. Click the link in my bio🔗 #howto #socialmediastrategytips #socialmediamarketing

What is ER and how you can improve it👇🏻 ✍️What is ER and why is it important? ER stands for Engagement Rate - we measure the "level of succes" content pieces have by the amount of interaction they get. The more likes, comments, shares and saves it gets, the better. 💡How to calculate it? It is calculated as the total engagement (likes, shares, comments and saves) divided by the total number of followers. If you want to avoid doing all the math, you can use a free engagement calculator such as Phlanx. If your content doesn't get high engagement, here are some tips to improve it: → Create an engagement strategy → Create a content calendar → Create valuable content → Keep track of your metrics Found this helpful? Let me know👋🏻 . . . . . . . . #socialmediamarketing #socialmedia #marketingstrategy #socialmediamanagement

What are your thoughts on the 2023 IG predictions? Let's chat in the comments👇🏻 #socialmedianews #trendpredictions

Are you up for a challenge?😏 It's Wednesday, so let's keep it light today. This week has been long enough already🥵. If you are a small business owner take a screenshot of this post and do the challenge. The idea is to raise awareness and engagement. Have fun!

Well, it is the truuth🤷🏻‍♀️ How's your Sunday? . . . #tips #socialmediatips #socialmediamarketing #socialmediamarketingtips #socialmediaexpert #socialmediainfluencer #socialmediacontent #socialmediatip #socialmediaguru #socialmediamarketer #digitalmedia #sundaysbest

Do you know that feeling of “I know stuff, but don’t know how to better show you that I actually know stuff”? Well, this is me now.🙈 I’ve always had the impostor syndrome, but once I started my business it intensified even more. However, I’m working everyday to not feel like this all the time, because I know what I can do. Comment "🙌🏻" if you've ever had this feeling!

When do you need a Virtual Assistant? Read below👇🏻 We see in our today’s society that almost no one says “Oh, yes, I have enough free time to do X, and Y, but also Y”. We are at a point where work takes over our personal lives. We have the email in our phone and when we receive an email, we tend to check it, even though it’s outside working hours. We constantly have work close to us and especially when we believe we have so much to do and no time to do it. This is when a VA comes in! Below are some situations which might tell you when you need to outsource. 💣When you don't have enough time anymore to focus on your core business tasks 💣When you don't know how to do certain tasks or work with different programs 💣When you feel tired and burn out 💣When you want to have a professional on payroll but avoid all the hassle of having a full-time employee Tell me: have you ever been in a situation like this or similar? Let’s help you free-up some time to focus on your core business. DM me or email at [email protected]

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