22/01/2022
PAID TRAFFIC, THE BEST INVESTMENT FOR THOSE LOOKING TO SELL MORE IN 2022
The best investment and the best strategy for those looking to sell more in 2022 is the same as it was in 2021, 2020, 2019, 2018…
Investing in ads on Google, YouTube, Facebook and Instagram, investing in paid traffic, the most profitable investment for businesses in 2022.
PAID TRAFFIC IS THE NATURAL PATH FOR MORE THAN 90% OF INTERNET SHOPPERS
Searching for services and products, as well as actually buying via the internet, is already second nature for most people. Over 90% of customers search online before making a purchase in a virtual or even physical store. It’s practically the natural decision-making process. The lack of a strong presence on these platforms will definitely hurt your business’ growth and profit margins.
Over 3.5 million searches per day are done on Google, that’s over 91% of searches worldwide.
Furthermore, 84% of Google users search something on the engine at least 3 times a day, and over 90% only access the links showing on the top positions.
Now, Google’s display network (ads on banners you may find on websites) reaches over 90% of users worldwide.
Meanwhile, it's estimated that under 3% of active U.S companies advertise on Google.
It’s basically impossible to not be found by those who are interested in your products and services if you advertise correctly on Google, either by those who search specifically for what you offer, or just people who are interested.
When we talk about Facebook, we’re talking about over 221 million people with active accounts in the United States alone. On Instagram it’s over 115 million. Over 90% of economically active Americans use social media, making it impossible to not impact those who are interested in what you have to sell, whether it´s services or products.
WITH PAID TRAFFIC YOU SPEND MONEY ONLY WHEN YOU GET RESULTS
Through advertisements on tools like Google, YouTube, Facebook and Instagram it’s possible to make it so your product or service appears to your potential client as soon as they are interested, so you only pay for the results.
This is one of the main advantages of paid internet ads, you’ll have high segmenting power, so we can direct your ad only to those who are interested in what you sell, which means high returns, as we don’t waste time or money with people who won’t buy your product. This way you will spend money only on real business opportunities.
These are only a few of the reasons you should advertise on Google, Youtube, Facebook and Instagram. There are many others, as we can see below.
WHY SHOULD YOU INVEST IN PAID TRAFFIC IN ADS ON GOOGLE, YOUTUBE, FACEBOOK AND INSTAGRAM?
IT’S ACCESSIBLE TO ALL BUSINESSES
No matter the niche, a million dollar company and a small business can appear side by side, competing for the same client.
MORE VISIBILITY FOR YOUR BRAND AND TRAFFIC FOR YOUR WEBSITE
As mentioned above, over 90% of economically active Americans use Google, Instagram, YouTube and Facebook. Online advertising guarantees more visibility and traffic for your brand.
HIGH MEASUREMENT POWER
Investing in ads on Google, Youtube, Facebook and Instagram is highly measurable, and, therefore, profitable and accessible to any even slightly organized business. Everything can be measured and analyzed, which guarantees better results.
INCREASE IN PROFIT FOR YOUR BUSINESS THROUGH MORE SALES AND HIGHER EFFICIENCY
With high reach, segmenting, and measuring power, more sales are a natural and inevitable consequence! This translates into better financial results due to a more efficient investment, as well as allowing for a widening of margins for your selling of goods and services due to the higher demand and perceived value.
HIGHER AGILITY
It’s possible to start showing ads and get results in a very short amount of time.
MORE COMMODITY FOR YOUR USERS (YOUR POTENTIAL CLIENTS)
Not only is the selling process made better with these ads, so too is the customer service.
EASY TESTING AND STRATEGY VALIDATION
With online ads we can validate marketing strategies very easily, so we can quickly understand what works and what doesn’t.
THE BIGGEST SALES TOOLS IN THE WORLD
Google is the most used search engine in the United States, as well as the world; over 221 million people use Facebook and over 115 million use Instagram. These people are all heavily impacted by publicity, which makes these platforms, without a shred of doubt, the most powerful sales tools in the world.
HIGH SCALING POWER
Besides being accessible to all businesses, they offer great scaling power, as they allow a company that starts with low investments and is having good results to grow and increase profits even more.
GOOGLE SEARCH RESULTS ARE DOMINATED BY GOOGLE ADS MORE AND MORE EACH DAY
97% of Google’s recipe is Google Ads and Google’s search results contain more and more paid ads by the second, much more than organic results. When the search is commercially relevant, at least the 3 first results are always paid, and they take up much more space than on a cell phone scroll screen.
HIGH IMPACT ON INSTAGRAM AND FACEBOOK
All of Facebook and Instagram users are impacted by ads when they use these apps, which lends great weight to the decision process.
FURTHER REACH AND HIGHER CONVERSION THAN THE ORGANIC
Paid content conversion can be up to 25% more than that of content not used in ads, as the possibility of segmentation in paid content is infinitely larger. Furthermore, it’s plain to see that the reach of organic content is smaller by the minute.
INBOUND MARKETING IS EVEN MORE EFFICIENT WITH PAID MEDIA
With ads on paid media the strategic potential of Inbound marketing is insane, due to the large capabilities of advertising to someone in your target demographic and the high segmentation and measuring power of all paid media such as Google, Facebook, Youtube and Instagram.
Furthermore, in Inbound Marketing strategies, at least 97% of a company’s potential clients are not willing to make a purchase, or even listen to what you have to say. If one of those 97% of visitors is on your website and doesn’t find content that will guide them to the purchase decision, and if you don’t invest in paid media strategies, it will be impossible to impact them afterwards.
THE MOST EFFICIENT INVESTMENT FOR SALES INCREASE
The reason paid traffic is so efficient is that with it we invest directly in qualified audiences. In other words, your ads will only be shown to people who demonstrate an interest in your service or product. When well developed and properly executed, this strategy will impact only those who may truly come to be your clients, which significantly increases the chance of closing a new deal for business and improves the user (your potential client)’s experience.
If your goal is to increase sales quickly and efficiently, advertising on Google, Instagram, Youtube and Facebook (among other platforms that could benefit your business) is definitely the right decision!
TALK TO ME IF YOU NEED A SPECIALIST WITH OVER 16 YEARS OF EXPERIENCE
