18/03/2022
Hedonism, a way of life in which the main goal is the pursuit of pleasures, is constantly deployed by marketers these days.
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๐๐ผ Not just a foreign language class, but a conversational session with native speaker about S*x and the City, Friends, and other shows youโre an insane fan of
๐๐ผ Not just a gym workout with a private coach, but a whole light show on an exercise bike with a leading trainer and SPA afterwards
๐๐ผ Not just a nail polish, but a beauty salon with prosecco
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The gastrosphere has significantly changed as well - opening a new restaurant with magnificent cuisine is no longer enough, you need a peculiar hook to stand out on the market.
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Now, when coming up with a marketing campaign, you have to consider the pleasure that will make customers circle back to your business. But how long will this trend last?
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Some researchers are of the conviction that simple enjoyment may not be sufficient. Individuals experience much greater satisfaction when they feel the sense of connectedness and belonging, when they boost their personal qualities. This is no longer a fleeting, but a worthwhile feeling.
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That is why, in projects and campaigns, one needs to concentrate on building a special group, a loyal audience, and a community.
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But never forget about hedonism.