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Summit Strategy Deeply ingrained in everything we do is a dedication to redefining the possibilities for professional service firms. Someone to think beyond the ordinary.

We are an integrated marketing and proposal consulting firm focused on helping you win more business through strategic planning, proposal development, branding, and training. At Summit Strategy, we empower B2B + B2G professional services firms through integrated marketing + proposal consulting services, positioning them as industry leaders and igniting growth. With a powerful combination of strate

gic planning, proposal support, branding + marketing with purpose, and best practices training, we help firms win more business — telling their stories, fueling potential, and achieving sustainable competitive advantage. We have a vested interest in helping our clients’ overcome obstacles and scale intentionally, fueling success with an approach grounded in collaboration, challenging the status quo, and delivering on our promises. If you’re looking for better, smarter ways to stand out and win more, you need a partner who can help turn big ideas into game-changing results. You need an expert guide by your side to get you to the top. Ready to learn how we can maximize your growth potential? We can’t wait to hear from you — reach out whenever ([email protected]), and let’s elevate to the extraordinary.

Today, we remember.To the women + men who gave everything in service of this country… thank you. To the families carryin...
25/05/2026

Today, we remember.

To the women + men who gave everything in service of this country… thank you. To the families carrying that weight… we see you.

At Summit, a lot of the work we do supports the mission of serving those who serve. We don't take that responsibility lightly.

Grateful. Always.

Calling all: • Technical SMEs • Project Managers • Program Managers • Delivery LeadersIf growth feels like something tha...
22/05/2026

Calling all:
• Technical SMEs
• Project Managers
• Program Managers
• Delivery Leaders

If growth feels like something that “happens to you” instead of something you influence, this session is for you.

June 11 Summit Climb Session™ Turning SMEs Into Growth Partners

We’ll work through:
• How growth intersects with delivery
• What buyers actually listen for from technical experts
• When to engage
• When to push back

Climb Sessions are tactical, small-group, live working sessions.

Bring real scenarios. Leave with actions.

🔗 link in comments!

Pipeline health isn't measured by volume.It's measured by whether each opportunity on it reflects a real decision that y...
21/05/2026

Pipeline health isn't measured by volume.

It's measured by whether each opportunity on it reflects a real decision that your firm is positioned to compete… not just capable of bidding.

Most firms confuse the two. The pipeline grows. Leadership feels better. BD feels productive. Then win rate doesn't move and everyone's confused about why.

The faster path to a better win rate usually isn't adding more wins. It's subtracting the pursuits that were never winnable to begin with.

Every "no" creates capacity for a better "yes."

You don't need another full-time hire to get serious about growth.Some months demand deep capture discipline. Others nee...
20/05/2026

You don't need another full-time hire to get serious about growth.

Some months demand deep capture discipline. Others need proposal firepower. Some need a senior voice helping leadership make hard tradeoffs. Hiring full-time roles for each scenario creates overhead, silos, and idle capacity that nobody wants to admit to.

That's why we built three fractional models at Summit:
→ Fractional Win System™ — end-to-end growth ex*****on under one framework
→ Fractional Win Officer™ — senior leadership without adding an executive seat
→ Fractional Pursuit Team — on-demand proposal surge support

Most clients start with one and evolve as their growth needs change.

📍 See which model fits → https://dub.sh/FUr6FZ9

Incumbents lose recompetes at a higher rate than most firms want to admit.Not because they performed poorly. Because the...
19/05/2026

Incumbents lose recompetes at a higher rate than most firms want to admit.

Not because they performed poorly. Because they got complacent. They stopped engaging the customer. They treated the recompete like a renewal. They submitted a proposal that recycled the original win strategy… without accounting for how the customer's priorities had shifted over the contract period.

Performance doesn't speak for itself. Someone has to translate it into a narrative the customer recognizes AND values.

We broke down what recompete capture actually looks like… and why it has to start at award, not at RFP release.

Read the full breakdown:
https://dub.sh/ou5RwG4

Who actually owns growth?Trick question: it's not just BD.Growth is a cross-functional sport. Here's how the lanes actua...
18/05/2026

Who actually owns growth?

Trick question: it's not just BD.

Growth is a cross-functional sport. Here's how the lanes actually break down:

BD owns relationships, pipeline development, opportunity shaping, and bringing intel to the table before the RFP drops.

Marketing owns brand presence, pre-RFP positioning, thought leadership, and making sure the right people know who you are before they need you.

Proposals owns compliance, narrative, and converting opportunities into winning bids.

Delivery owns trusted ex*****on… and is often sitting on the best intel for recompetes, past performance, and adjacent growth opportunities.

Where it breaks down: late handoffs, unclear decisions, and delivery teams who are out of the loop until after the win.

Where it works: when all four lanes are aligned to the same target accounts, the same message, and the same timing.

Growth isn't anyone's job alone. It's 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 job, coordinated.

Say hi to 𝗠𝗮𝗰𝗶𝗲 𝗘𝗹𝗹𝗶𝘀 👋 our newest senior proposal manager on the federal side!Macie's been in the GovCon trenches for 9...
15/05/2026

Say hi to 𝗠𝗮𝗰𝗶𝗲 𝗘𝗹𝗹𝗶𝘀 👋 our newest senior proposal manager on the federal side!

Macie's been in the GovCon trenches for 9+ years… capture, compliance, proposal strategy, the whole climb. She's the kind of teammate who makes everyone around her sharper, and we're so glad she's here.

A few fun things about Macie 👇
🐠 Wanted to be a marine biologist or a vet as a kid
🏠 Pittsburgh-bound this summer 🖤💛
📚 Currently in her fantasy book era
🏝️ Love Island US + UK summer is locked in (zero judgment, full respect)
🌱 Adopts houseplants and sees how long she can keep them alive
🐶 Dog mom to Bubba + Zeus… two English Bulldogs who think they're lap dogs at 50 + 70 pounds 😂

Welcome to the team, Macie. The climb just got better. 🏔️

We've been sitting on something for a few weeks now.A briefing topic that's going to make some folks uncomfortable.A dia...
15/05/2026

We've been sitting on something for a few weeks now.

A briefing topic that's going to make some folks uncomfortable.

A diagnostic that exposes what most GovCon teams are quietly hiding from themselves.

And news. Real news. The kind we've been told not to share early.

So we won't....

But on June 1 at 12pm ET, Krystn is dropping all of it.

LinkedIn Live. 60 minutes. Free.

If your BD process is held together with duct tape and one really tired capture manager, this one's for you.

🔗https://dub.sh/GY3POlp

🏔

If your federal proposal reads like a capabilities briefing, your capture failed.By the time you're submitting, the eval...
14/05/2026

If your federal proposal reads like a capabilities briefing, your capture failed.

By the time you're submitting, the evaluator already knows you exist. You made it past market research. You showed up at industry day. You got through the down-select.

So why are you still introducing yourself on page three?

A proposal converts trust into a contract. That's it. It confirms what the evaluator already believes about you… it doesn't establish your credibility from scratch.

When capture didn't happen, the proposal has to do all the work. And it can't. Not in this market.

The gut check: read your last proposal. Count the pages before you say something the evaluator couldn't have gotten from your website.

More than two? You wrote a pitch. Not a proposal.

Full breakdown on the Summit Explorer 👇
https://dub.sh/9GIK5mZ

Every winning proposal does four things well. Miss one and you're leaving points (and contracts) on the table.𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁....
13/05/2026

Every winning proposal does four things well. Miss one and you're leaving points (and contracts) on the table.

𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁. Follow the RFP. Every requirement, every format instruction, every page limit. Even when it doesn't make sense. Non-compliance is an automatic loss.

𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴. Answer the question every evaluator is silently asking: why you instead of everyone else? Know their hot buttons. Build your case around their goals, not your capabilities.

Clear. Write for an 8th-grade reading level. Shorter sentences. Simpler words. No jargon. No walls of text. If your reader has to work hard to understand you, they won't.

Credible. Prove it or lose it. Every claim needs a fact behind it. Metrics beat adjectives every time. "Uniquely qualified" means nothing. "Delivered 12 similar projects with a 97% CPARS rating" means everything.

Compliant gets you considered. The other three get you selected.

Summit Strategy will be attending SOF Week next week. Our founder + CEO, Krystn Macomber, will be in Tampa engaging with...
12/05/2026

Summit Strategy will be attending SOF Week next week. Our founder + CEO, Krystn Macomber, will be in Tampa engaging with operators, industry partners, and government leaders focused on special operations and defense innovation.

If you’re at SOF Week and want to discuss how to sharpen BD strategy, strengthen positioning, and win more competitively in the federal space, let’s connect.

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