KEEN

01/22/2026

Meta just unlocked Threads ads worldwide, officially turning the platform into a fully monetized channel for advertisers.

With hundreds of millions of active users and growing fast, Threads is quickly becoming a serious player in real-time conversations—and a big new opportunity for brands.

What changed, why Meta moved faster than expected, and what this means for advertisers. Read the full article 👉 https://workwithkeen.com/2026/01/22/meta-announces-global-expansion-of-threads-ads/

09/30/2025

🛒 ChatGPT isn’t just giving shopping advice anymore—it’s letting you check out right inside the app.

With new Instant Checkout (launching with Etsy + Shopify), OpenAI may have just positioned itself as a challenger to Amazon and Google. 👀

Here’s what this means for brands, retailers, and the future of AI-powered shopping 👉 https://workwithkeen.com/2025/09/30/chatgpt-lets-shoppers-buy-products-within-the-platform/

Contact us today if you're interested in seeing how you can get your brand listed on ChatGPT!

09/18/2025

Meta dropped some big ad updates at its Brand Building Summit:
• Reels ads next to the hottest trending content
• Carousel + catalog ads on Threads
• New AI-powered value rules that double high-value conversions

If your holiday strategy includes Meta, you’ll want to see what’s new:

Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and

09/17/2025

2 seconds vs. 6 seconds… does it really matter?

Reddit thinks so — and the data backs it up.

Advertisers using Reddit’s new 6-second Engaged Video View optimization saw:
+130% view-through rate
+71% video completions

If video is part of your 2025 strategy, here’s why this new option could change your results: https://workwithkeen.com/2025/09/17/reddit-adds-6-second-video-view-optimization-for-advertisers/

09/12/2025

🛍️ Holiday marketing just got a Google-sized upgrade.

From AI-powered product images to shoppable YouTube mastheads, Google’s new ad tools are built to help retailers grab attention and sales this season.

Here’s everything you need to know from “Think Week” 👉

Google has announced a range of new ad tools at its “Think Week” event in New York, which could provide some additional considerations for your holiday

09/11/2025

The holidays aren’t just coming… they’re trending.

If you want your brand to win big this season, you need to know what shoppers are searching, saving, and sharing right now.

From TikTok to Reddit to Pinterest (and even AI tools), here are 5 platforms you should be using to spot trends before your competition: https://workwithkeen.com/2025/09/11/5-ways-to-research-key-trends-for-social-media-ad-campaigns/

09/10/2025

Ever wonder why some posts crush it on Facebook… while others disappear into the void?

The 2025 Facebook algorithm isn’t a mystery—it’s a system. And if you know how it works, you can hack your reach, grow your audience, and win more customers.

From Reels to AI-driven recommendations (and what to avoid 👀), here’s everything you need to know about how the algorithm really works this year: https://workwithkeen.com/2025/09/10/how-the-facebook-algorithm-works-in-2025/

09/09/2025

🚀 Tech marketers, are you sleeping on Reddit?

A new report shows Reddit ads aren’t just “fun” — they’re highly effective. In fact, tech brands are seeing better ROAS than on 4 of 5 other social platforms.

Why? Engaged, niche communities. Insightful conversations. And yes… even text-based ads perform surprisingly well.

If you’re running tech campaigns and haven’t tapped Reddit yet, it might be time to rethink your strategy.

Check out the full findings here: https://workwithkeen.com/2025/09/09/reddit-highlights-the-value-of-ads-for-tech-marketers/

09/05/2025

Think seasonal PPC is just for Black Friday & Cyber Monday? Think again.

From spring splurges 🌸 to back-to-school 📚 to end-of-year rushes 🎁—seasonality impacts your ads all year long.

The good news? You don’t need guesswork. These 10 seasonal PPC strategies will help you forecast trends, stretch your budget, and capture growth—no matter the season.

👉 Don’t wait for Q4—see how to win all year: https://workwithkeen.com/2025/09/05/10-seasonal-ppc-strategies-to-drive-growth-all-year/

09/04/2025

👀 Still measuring Meta ads the old way?

You might be missing the conversions that really count.

Meta just dropped more details on its incremental attribution tracking—a machine learning–powered model that goes beyond “last click” or 7-day windows to show how your ads actually drive sales.

If you’re running ads and only relying on standard attribution, you could be seriously underestimating performance.

🔎 See what’s new (and why it matters): https://workwithkeen.com/2025/09/04/meta-shares-more-info-on-its-incremental-attribution-tracking/