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24/05/2021

Don’t Be Smarter than Your Customer!

Or at least be smart enough not to share it bluntly… 😉

Please remember that we do not communicate only verbally but we also use our body language.

So if you are chatting, mailing or even having a discussion over a phone, you and your customer miss out on a very important part of the conversation.

That easily can lead to misunderstandings that would not happen in a face to face situation.

I strongly advice you to keep in mind that your customer can be:
- Coming from your competitors world and used to his business or website layout,
- Beginning his or hers purchasing history online,
- In a hurry or just tired…

There are so many reasons why they have turned to you for help, and the worse case scenario might be, that instead of a shoulder they can lean on, is to find someone without compassion.

To make your customers take your product or service into consideration, you need to invest your time and patience in this process.

It will pay off for both parties.

It’s a promise. 😊

😓You want your business to grow and expand but taking your small business to the next level requires a lot of work.🙃Don'...
15/03/2021

😓You want your business to grow and expand but taking your small business to the next level requires a lot of work.
🙃Don't worry, we are here to help you!
👉Contact us today!

15/12/2020

WHO IS TO BLAME?

When it comes to everyday situations at your company, no matter if you sell products or provide services, there is a possibility of failing your customers expectations or breaking given promises.

Many studies have shown that it is easier to forgive an individual who is admitting to a mistake.

On the other hand, the same studies have shown that if you try to put the blame on someone else - might it be a colleague or another company (example: a courier company) than most of the time customers don't believe you and start to feel that you are dishonest.

So how to get out of a situation like that?

Follow these simple steps:
Try to contact the customer before they will contact you.
Take the blame! - “I was responsible for it”, “I am very sorry” and “I will make it work for you”.

Those 2 steps might not be easy to read and to implement, but if you will try those, you will see that they make a difference.

And with more situations like this, it will be easier to take the responsibility for the delivery company or a team member.

And customers will appreciate it.

Just try and see...

05/12/2020

Do Customers Have Bad Days?

Why am I even mentioning this?

As I have mentioned in my previous post, due to the current situation more companies these days focus their attention on growing their online business.

What that means also that aside from getting better and better at creating insightful and engaging ads, targeting the right audience, they also look for ways to get the customer they have already paid for to come back over and over again.

And what will happen if this customer will have a bad day?

Are you ready to act with empathy when you see signs of it in an email?

Better yet - is your team ready?

Just imagine yourself waiting for your order or implementation of a project or service that you have agreed upon and having to see that it is late or postponed.

As these things tend to happen every now and then, are you ready to react to it in a way that will minimize the damage done to the relationship that you have with your customer?

What that means also that aside from getting better and better at creating insightful and engaging ads, targeting the right audience, they also look for ways to get the customer they have already paid for to come back over and over again.

Faith is really a good thing to have, but when it comes to customer relationships, there is something that works even better.

What that means also that aside from getting better and better at creating insightful and engaging ads, targeting the right audience, they also look for ways to get the customer they have already paid for to come back over and over again.

As it may sound obvious and at a closer look maybe even impossible to achieve, there are many online ways that will make a difference for you and your team.

Even better! That will also make a big difference to your customers.

What that means also that aside from getting better and better at creating insightful and engaging ads, targeting the right audience, they also look for ways to get the customer they have already paid for to come back over and over again.

04/12/2020

Have Black Fridays and Cyber Mondays Sales met Your Expectations?

There are so many variables that we cannot predict or even don’t take into account and yet they still make an impact on our results.

This year's situation has pushed more people into the world of e-commerce - both to buy and to grow their business.

Does that mean that the possibility to grow a business online just got smaller?

Time will tell exactly, but as for customers - this could not be better.

More and more businesses and not only big global brands provide better and better online experience.

And use more advanced tactics to get the customer's attention and keep them so happy that they will stay with them.

That means that: Yes - there is still a lot of space for businesses to grow online, but they need to be at the top of their game at every level:
Sales,
Fulfillment,
Customer Service.

Especially now, when there are so many places where customers can give feedback about their experience, You should be sure that you have all processes in place and all follow them as they are supposed to.

If you would like to read more - click here...

24/11/2020

Are You Ready for Holiday SALES?

Does everyone get to be ready for the Holiday Season Sales or waiting for customers to find you on their own?

Here is a checklist of what I would recommend:
1. Prepare or outsource preparing Holiday Ads:
- if you are doing it on your own where will you get
- if you are outsourcing, do you feel that it is the best thing that you can do with your money?
- how easy and fast you can get the outsourced ads changed if they don't convert?
2. Check what your competition is doing:
- lookup their ads and how many do they have,
- check their landing and product pages to see how do they drive traffic,
- as they probably have tested many options it would be good to learn from them, right?
3. Add the Christmas or Discount spirit:
- if your ads will be seasonal, so should be the pages whey they lead,
- have you done your A/B test of the new layout and ads?

Most importantly: have you had the time and resources to do it?

Or are you afraid that the cost of support from a Tech Guy, Webmaster, or a Pay Per Click Person is not worth it?

Would it be great if you could:
- Quickly prepare engaging and high converting product pages,
- Learn from your Top Competitors and apply it quickly still before Season hits?
- Find the best places where your Dream Customers congregate and put your ads in front of them?

If you would like to learn more about how to have The Best Selling Holiday Season click here to learn more (and for free!).

Yours,
Wojtek

22/11/2020

Where to Sell or How to Sell To?

As I have written in my previous post you can see different mindsets of people on different platforms.

From one side you might think that it will be easier to market or sell on google as more people there have the buying mindset.

Still - that does not always have to be the case.

It may not even be the platform difference but the way information is being gathered and later, how you can use it to target your dream customers.

If you look at Facebook people can:
Read or Watch (or just browse through what your friends or groups you are in have important to share :)),
Like and Follow,
Congregate in Groups or around Companies.

Even though not many enter Facebook with the purchase intent, thanks to a proper approach you can easily change that. ;)

When it comes to google - you have to tell google openly what you are interested in.

Therefore one may think that targeting your dream customers who also are in a buying state of mind, is easier on google.

The main problem with that is, that many people target the same people and it is too easy to get your message lost in the midst of your competitor ads.

And on top of that also here you need to target correctly and in-depth, or you will see people just browsing your pages.

It could be even fine and good for you, but the problem is that you have to pay google for their visit. After a couple of days with only customers who only browse through, your ad budget may shrink and your earnings may not cover your costs.

That is why I would like to help you with finding this perfect spot, where you will make your customers happy and they will repay you soon after.

Until tomorrow! :)

Yours,
Wojtek

22/11/2020

Customer Journey: The Beginning - To PPC or To Interrupt?

This is something that I really like - talking bout online behavior and mindset.

When your potential customers or followers have some time to sit in front of a computer and browse the internet, they can do it with or without the intent of buying or joining a group.

For example, most of the people who go to Facebook (with the exception of FB Shops), YouTube, or Instagram don’t go there with the "I want to buy something" mindset, but to have fun, learn or let some steam out… ;)

On the other side, you have google, where many look for information about products and services they are interested in and possibly making a purchase.

Tomorrow I will share more about one of them...

Take care! :)

20/11/2020

Hello Again!

Today I would like to share an “Aha” moment I’ve had today before it fades away...

I am working on finding the best working ads and ad campaigns for our products and services.

We were going through landing pages, the wording used in ads, traffic sources and everything PPC related. The goal was to find the best way to communicate with our customers - make them aware that we are the best answer for their query.

So what would be the biggest takeaway for today?

We have noticed that in the past months our desktop to mobile ratio is now in favor of mobile.

That means that we have more visits from people who browse on their phones than on their computers.

And then one of the colleagues (Thank you!) has mentioned that we could create ads with wording designed for mobile…

And that was it! And even better -why stop there?

Let’s:
Create campaigns for mobile,
Let’s check if we have proper landing pages for mobile traffic,
If not - we need to make them immediately!

So there you have it - another small meeting has changed into a vast brainstorm storm! :D

And do you know a great way to create great mobile-friendly landing pages for your website, shop, or a blog?

Share in the comments.

And I will see you on the next post.

Yours,
Wojtek

19/11/2020

Hi,

I’m Wojtek (Voyteck) from The Big Click Theory.

Welcome to our World where we will share all the insights about how to build or grow your online presence no matter if you are:
- selling products,
- services,
- or want to build a rabid following of like-minded people.

One of the first decisions that I would encourage you to do is to focus on:
- what products or services you can start to provide or which ones you should scale or highlight more,
- which part of your experience or know-how that you can share,

If you will be able to figure out what to provide can bring enough value to other people's lives, so they will be happy to pay you in one or the other way. :)

I am specifically not mentioning money here.

People pay you in more than 1 way.

The most important and probably most spent unaware is their time.

If your shop, blog, landing page is not:
- compelling enough,
- draws attention and creates curiosity or urgency,
People might leave without even learning about what you have to offer, even though you might have everything that they are looking for.

And that is not even the worse part.

The main issue here is that now it will be more difficult to get them back.

But we will also get to that.

Thank you for reading and expect more tomorrow.

Yours,
Wojtek

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