The Marketing Wiz

03/08/2022

04/12/2021

Welcome to the Marketing Tips for Your Lawncare / Landscaping edition. I will be making these posts into one so be sure to check the photo gallery out in this one!

Tip #1: Claim your local citation for GOOGLE MY BUSINESS listing for FREE. This will help you get noticed through google searches.

Tip #2: BRAND YOUR COMPANY. Try to keep colors, fonts, and themes all together so that your posts have cohesion and can be easily identified to your lawncare business.

Tip #3: BE SURE TO HAVE PRICE TRANSPARENCY. A grid like the one in the example is a necessity. This allows the customer to have a general idea of pricing so they can be filtered out before the first conversation. Having a high price can actually raise demand for your services due to prestige pricing.

Tip #4: COLLECT POSITIVE REVIEWS and use them as testimonials. This helps to create social proof.

25/07/2021

More yoga marketing tips for your sunday!

When using social media for YOGA STUDIOS one should try to drive referrals as much as possible. You can host events and offer promotions that encourage bringing somebody with you as this could bring in more clients in general if they have never been before. Examples of promotions could bring a partner days and even a starters class pass where the first session is free or discounted.

You can also make sure that your posts are instructive and driven to educate your viewers. Make artifacts that can be sent to friends and family to help introduce them to yoga and all of the education that can with yoga.

12/07/2021

For your YOGA STUDIO to successfully gain exposure to new audiences and maintain your current clients you must CREATE LEAD MAGNETS.

Creating these lead magnets will help you to attract customers who are actively looking for yoga content. These are quality leads and need to be used to your advantage.

There are many options to choose from this list that can help to promote you and educate your followers. By educating and not actively selling yourself, you can create more interest.

Choose one of these options below for your first LEAD MAGNET and see how many more interactions you get!

09/07/2021

In order to gain exposure for your YOGA STUDIO / FITNESS CENTER you need to make sure that you are focusing on the COMMUNITY that you have already built, and not your own personal brand.

Followers are much more likely to engage with posts if they are stories about them or someone they may relate to. Make them fun and promote their stories, accomplishments, and successes.

Always include a call to action at the end of the post so that you can drive engagement past just the post. For example, Join The Challenge or Get Involved Here are calls to action that will help.

08/07/2021

Today we’re going to be talking about why ADVERTISEMENTS are very important for YOGA / FITNESS STUDIOS.

YOGA STUDIOS do not get the organic interaction that a business needs to drive referrals and help the studio grow. That is why you must invest in ADVERTISEMENTS on Instagram, Facebook, and even LinkedIn.

Investing in ADVERTISEMENTS will give you 10-20 times more post views than organic posts. You can utilize boosting your posts on Facebook, or putting out ADVERTISEMENTS on Facebook and Instagram.

22/06/2021

Coming to your feed soon!

08/06/2021

Today we’re talking about why, as a RESTAURANT, you need to be HOSTING EVENTS and COLLABORATING!

Did you know that you can get 5-20 times the amount of revenue from event tables compared to normal days?

This is because people feel more willing to spend more money during events whether from tips, or the normal revenue from hosting an event.

You can find hosts to cater for at meetup.com, Facebook Groups, and Instagram! Don’t be afraid to offer your services for events. All of this will help you build up your social credibility and get you the exposure your RESTAURANT deserves!

27/05/2021

Did you know?

72% of customers have used Facebook before making a decision on what RESTAURANT to visit &

71% of customers say if they get quick engagement they are more likely to suggest or recommend that restaurant to a friend!

In order to successfully gain exposure for your RESTAURANT, you need to first be using Facebook. Facebook is your friend and you should be sure to utilize boosting posts and using ads once you have a decent following!

Also, you should repurpose content across all of your SOCIAL MEDIA. It helps to create cohesiveness. Do not be afraid to repost customer content when they post a picture or a review of your RESTAURANT as well!

And lastly, try to create engagement through polls, videos, etc. that are not just about your main topics or menu items. Try to post BTS videos “Behind The Scenes” and this will create interest in your RESTAURANT!

26/05/2021

Today we’re going to talk about managing your WEBSITE, running ads, and using SEO to improve your ad campaigns for your RESTAURANT!

First of all, you need to create a WEBSITE. You need to treat it just like a social media app and update it regularly with blogs. Otherwise, customers who come to see it will think you are inactive now.

Then, you need to start running ads through Google. Google allows you to track the activity during and after they have exited your pages to see what kinds of audiences are on your platform. It also allows you to use SEO to see how people are interacting on your post.

SEO can be complicated so we will go into much more detail at a later time, but some important metrics you should be looking at include Dwelling Time, Bump Rate, Load Time, Average Time on Page, # of Organic and Referral Traffic, % of Returning Visitors, and Pages per Session.

If you follow all of these steps you can create a huge demand for your RESTAURANT online!

Tomorrow we will talk about SOCIAL MEDIA and how to gain more engagement and exposure with potential customers.