Kerry Farrell Marketing

11/01/2024

Great quick podcast on why and what to do for organic SEO on social media. 😎

Learn how to leverage organic social media, employee advocacy, and authentic video content to grow your brand's social presence.

26/02/2022

What happens when you separate yourelf from your business' marketing? 🤔

You gain time.... but may lose prospects.

People buy from those they know, like, and trust. If you aren't the face of your business and make it personal, the business becomes "just another" business to potential prospects.

It doesn't mean you have to do 100% of the marketing yourself - you still need the guidance from those who know how to work the system 😉. But a good marketer will always include you in the social media, correspondance, and other marketing avenues for prospects to get to know you.

18/01/2022

The past year has required businesses to be creative in how they meet prospects and how they continue positive relationships with their current customers. Frustrating? Yes. Necessary? Absolutely. Think outside the box, poll your members, do whatever you do to continue having those relationships.

20/11/2021

As a business owner have you noticed Facebook gives a recommendation on when to post? 🤔

This is based on when YOUR fanbase engages and views your content the most based on your page's history.

Do a test: see if when you post based on their recommendation your engagement goes up. In this first test, do NOT post twice in the same day - you will just fight the ability for your post to be seen.

After you do that test, go back to when you normally post and see if there is an increase or decrease in engagement or views

Social media is always about testing.

04/11/2021

Great post below by Rachel Pedersen ! This is 100% true! Being a Marketing Strategist uses social media as a TOOL... It's not your entire marketing plan. As a business owner, make sure you are getting the right person for your needs.

Hiring someone to manage your social media and hiring someone to generate leads with social media are 100% different scopes and skillsets.

Hiring someone to run your ads and hiring someone to fix your broken offer are 100% different scopes and skillsets.

Hiring a coach and hiring a therapist are 100% different scopes and skillsets.

Hiring out a website build and ranking your website are 100% different scopes and skillsets.

Hiring a marketer and hiring a magician are 100% different scopes and skillsets.

26/10/2021

ALWAYS know....
✅ Where your lead came from
✅ Where your sale came from
✅ Where your referral came from

Which includes....
☑️ What event/sale brought them in
☑️ How long have they known you before taking action
☑️ What their demographics are

If you don't follow where your customers and prospects come from, you will spend money and time advertising and curating a list of the wrong people. 🤔

01/10/2021

Have a podcast, newsletter, blog or online episode? If you are not sharing when it becomes available on your business page, and then sharing the business page to your personal page on social media, how do people know it exists? 🤷

Remember to share what you are doing to remind people about your business, get new followers and customers, and help people with the information that you are promoting. You should be sharing via online and through your email list. ✅

🤔 Unless you don't think your message is important enough.... 🤔

22/08/2021

Do you have a Google My Business page? If you are a small business, large business, or in-between business this is the #1 marketing and sales tool you need.

18/07/2021

Always. Check. Your. Spelling. Have somebody else proof anything you write, especially if it's something that you cannot get your money back on and you print it 10,000 times.
It definitely matters. Anybody who tells you that when you spell something wrong it just makes you 'more real" is delusional.

The warehouse director had hoped to raise money for Britney Spears' cause and support the movement.

23/06/2021

Who should be the highlight of your business page?
If you answered the business owner... wrong.
It's your CUSTOMERS.
They are the proof of your success, and the way you will get more engagement.

12/06/2021

I was just reminded on another post in a sales group about a trend happening with businesses that you should NOT take part of.

Do not do a "Like/Follow my business for a Like/ Follow for your business" on Facebook unless the person has a real chance of being a customer.

Unless the people following and liking you are real prospects or customers, having random people like/follow will hurt your reach with the Facebook algorithm. If those people are not engaging on your posts, Facebook will slow your reach.

Yes, it's okay for your grandmother in some faraway state is fine, but in general don't do this.

13/03/2021

Correct grammar and punctuation are important in your marketing messages and social media posts. I have heard so many people comment that they are "just being real" when they make mistakes. 🙄
No, you aren't being real: you are showing prospects and clients you don't double-check your work. Is it okay if you make mistakes? Sure! Correct it and move on.