12/06/2021
Zomato knows its audience well. They know what would make them use their service, and never fails to bring out the foodie in you!
In July 2019, Zomato’s funny tweet, ‘Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye’ was a great success with likes over 18,000. In fact, it earned media over other platforms as various other companies re-tweeted the same post with a different tagline
e.g.- Youtube tweeted- ‘Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye’
To this, Zomato came up with another witty tweet- ‘Guys, kabhi kabhi khud ke ache tweet bhi soch lene chahiye’.
Zomato does not follow a strict norm to post daily on social media, as quality means more than quantity for them. They’re equally good on all platforms- Facebook, Instagram, Twitter or blogs. Some experts say that using a plethora of social networks may ruin your marketing. Well, Zomato shows us how to utilize multiple channels for content marketing and that too with great efficiency.
. Zomato Zomato Delivery Partners