For Goodness Sakes

20/03/2026

In our interview series, The Science of Good, we talk with foundation and nonprofit leaders across the country about how they are tackling tough problems in their communities. The causes vary. The commitment to change does not.

In our latest episode, we focus on one urgent issue: rising firearm su***des in rural and farming communities.

We sit down with leaders from the Missouri Foundation for Health and their grantee, Shelby County Cares, to explore how they are working together to address it.

A statewide foundation setting strategy. A local nonprofit rooted in trust and relationships. Different roles, shared purpose.

In this episode, leaders from the Missouri Foundation for Health and their grantee, Shelby County Cares, discuss their efforts to combat rising firearm su***des in rural and farming communities. The conversation explores the complexities of engaging rural communities in dialogue about firearm safety

05/02/2026

We’re incredibly proud of our longtime client, New Morning, and CEO Bonnie Kapp for the leadership they continue to demonstrate.

Following a collaborative economic impact report conducted with the Darla Moore School of Business, New Morning’s “No Drama” initiative has sparked widespread media attention and meaningful conversations with policymakers around workforce stability and economic growth.

The research found the program is generating up to $430 million in annual statewide economic benefit and returning as much as $66 for every dollar invested, positioning access to family planning as a powerful economic engine for communities.

We’re proud to partner with mission-driven organizations like New Morning to turn insight into action and purpose into lasting change.

30/06/2025

Two Golds and a Silver at the American Advertising Federation’s District 3 Awards! That makes us the most awarded agency in the district this year. We’re incredibly proud of this campaign for ABC Quality and grateful to our partners at Mad Monkey who helped bring these concepts to life.

10/06/2025

It doesn’t take many people or millions of dollars to build a movement when the cause is just. What began as a handful of concerned mothers in a Facebook group is now a national force with nearly 10 million supporters. That’s double the size of the NRA’s membership.

In a recent Science of Good, Kevin Smith and Roshanda Pratt are joined by Maritza Wong, Texas Chapter Lead for Moms Demand Action for Gun Sense in America, a grassroots movement advocating for common-sense gun safety reforms.

In this episode, we sit down with Maritza Wong. She leads the Texas chapter of Moms Demand Action, the country's 10-million-member organization dedicated to gun reform. Maritza's role is coordinating Texas' efforts and messaging with national objectives, and she focuses on leveraging the organizatio

13/05/2025

People don’t fail to act because they don’t care; they fail because it’s too hard to start.

The culprit? Friction. It’s anything that makes taking action harder, and it might be the biggest barrier to greater impact in cause marketing.

Kevin Smith's recent article explores:
1️⃣ How for-profit companies have mastered reducing friction
2️⃣ Why cause marketers must adopt the same mindset
3️⃣ Five cause marketing examples of overcoming friction

https://bit.ly/4kah1nu

22/04/2025

“I made a really bad decision. I was wrong.” You won’t hear that from Washington.

But if you lead a nonprofit, you’re already feeling the fallout — in your budget, in your boardroom, and in your gut.

Over the past few months, Kevin Smith has had some of the most raw, honest conversations with nonprofit leaders he's ever experienced. People with grit and grace, fighting to protect missions that should never be politicized. And yet, here we are.

Fortitude is a start. But it’s not a strategy. https://bit.ly/4iwHcDV

28/03/2025

Uniting the nonprofit sector is no small feat. In our most recent Science of Good episode, Mark Horvath, founder of Invisible People, delves into how systemic collaboration can shift paradigms and invites everyone to rethink strategies and focus on community-wide impact.

Full episode: https://bit.ly/4bXN9Ic

18/03/2025

What role does content creation play in reframing tough issues?

Mark Horvath, founder of Invisible People, has dedicated his life to amplifying the voices of those experiencing homelessness. In this episode of The Science of Good, he shares what it takes to break through misconceptions, inspire action, and create solutions that work.

For nonprofit leaders and executives, this conversation is a must-listen. It challenges us to rethink our approach, engage with empathy, and harness the power of storytelling to make a lasting impact.

🎧 Listen now: https://bit.ly/4bXN9Ic

In this episode, Mark Horvath, founder of Invisible People, shares how a successful career in television, then eight years of homelessness led him to become one of the most impactful content creators in the nonprofit space. As we discuss the importance of authenticity in social-cause storytelling, t

13/03/2025

Your Program Might Be Holding Up—But Is It Thriving?

Nonprofit programs, like old houses, need ongoing maintenance. Ignore small issues, and soon enough, you’re dealing with major breakdowns—declining engagement, inefficiencies, and lost impact.

Yet so many leaders avoid program improvements. Why?

In Kevin Smith's latest article, he unpacks the hidden costs of avoiding improvements—and shares three practical ways to keep your programs strong, effective, and built to last. https://bit.ly/422t93O

05/03/2025

Who delivers your message can matter more than the message itself.

We like to believe that facts, logic, and mission-driven appeals are enough to inspire action. But behavioral science tells us otherwise. People don’t just believe what they hear—they believe who they hear it from.

Dive into the power of trusted messengers and how you can use them to drive real impact. https://bit.ly/3F9eOK8

30/01/2025

Our latest episode of The Science of Good features John MacPhee, CEO of The Jed Foundation - JED, a national nonprofit dedicated to preventing su***de among young people.

In this conversation, we explore:
💡 The evolving landscape of mental health and reducing stigma
💡 Why fundraising is both a challenge and a responsibility
💡 The powerful role peer support systems play in saving lives

This is a must-watch for anyone passionate about mental health, nonprofit leadership, or making a meaningful impact. Let’s spark more conversations that matter!

In this episode, we sit down with John MacPhee, CEO of The Jed Foundation (JED), a national nonprofit dedicated to preventing su***de among teens and young adults. Under his leadership, JED has grown into a $25 million organization with more than 100 staff members. Here he discusses slaying the fund