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I've always been one to look for absolute optimization and efficiency in my endeavours, whether it be a cold email title...
30/06/2022

I've always been one to look for absolute optimization and efficiency in my endeavours, whether it be a cold email title, the amount of words to use in an instagram message, etc.

While it is an absolute necessity to have efficiency in a market funnel, in your time usage, and more, I've often found that by trying optimize everything in my operations to the maximum, I drastically and negatively effect my net results. Let me further elaborate.

You can think of what I'm saying use two lines: effort spent on system optimization and effort spent on system input.

The line of effort spent on system optimization can be imagined as a curve with diminishing returns. The first few times would generate you great returns on your effort, that being net results. However, the more time you spent on system optimization, the less and less net results you'll benefit from, eventually harming your net output and results.

This is where the other line comes along. I'd like to imagine the line of effort spent on system input as a proportional linear line, the more input your put into your system, the more your system gives you a net outcome directly.

So how do these two lines relate to each other? Think of the line on optimization as a multiplier, which increases or decreases the slope of the line of system input.

By increasing your work efficiency via time spent on system optimization but not up to the point where further use of time does not generate return, you're able to maximally generate output per input and better allocate the time which would've been used for futile system optimization for more input, ultimately giving you better net outcomes.

Before you do any outreach whether it be through instagram, facebook, or email, remember that chances are, you're probab...
12/06/2022

Before you do any outreach whether it be through instagram, facebook, or email, remember that chances are, you're probably not going to receive a yes in your first message.

On average, 2% of sales are made during the first message, meaning that if you're only sending one message, with no followups, you're potentially missing out on the other 98% of sales.

Furthermore, 80% of sales occur after the FIFTH followup, so you better start adding more mildly spammy follow ups to your outreach sequences.

Now that you've compiled a bunch of messages from short reminders, long messages with a loom video attached, case studies, or anything in between, you have to properly time the follow ups.

This is pivotal because it makes the difference between sounding like a desperate salesman and a gentle reminder.

Generally, it's advised that you'd have a few days between your first message and first followup, then more days between your first and second followup, and on and on.

So it'd be something like 2 days between first message and follow up, then 4 days between the 1st and 2nd follow up, then 6 days between the 2nd and 3rd...

Last piece of advice, remember to leave some personalisation in your messages. It can be anything from including their first name, position, business name, etc. It's to make sure that your message doesn't come off as being spent from a bot, which would ruin your messages' credibility.

Before you start adding leads into your email list, you should make sure that your email credibility is up to par first!...
05/06/2022

Before you start adding leads into your email list, you should make sure that your email credibility is up to par first!

How?

There is something called domain warming.

Imagine it like warming up before exercise. You can't start sending hundreds of emails on the first day of a new email account and expect to not be put in a spam folder. You have to start with small volumes of emails in a new domain. Then you start gradually increasing the volume. That way, you don't seem like a bot mass spamming people.

But what if you are already sending emails and just learnt about email credibility?

No problem, there are websites like mail-tester.com where you can check your email credibility score. These websites also include the reasons behind your score. Maybe you don't have an unsubscribe header, or your email has broken links, etc.

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