25/08/2021
- Use keyword research tools to identify, research, and prioritize key traffic and revenue-driving terms to write and optimize website copy, metadata and inter-linking strategies.
- Partner with Manager SEO to drive on-page optimization ex*****on and content strategy.
- Collaborate with the marketing, brand, social teams to optimize the content hub and plan and develop articles from conception to publication.
- Communication to team and management on SEO campaign results and timelines.
- Develop and maintain weekly and monthly SEO reports and provide insights/analysis relevant for all levels, including executive leadership.
- Monitor and report on metrics such as rankings, site traffic trends, the effectiveness of site optimization etc.
- Identify new targeting opportunities and make recommendations to improve search engine visibility based on competitive and on-page analysis.
- Troubleshoot underperforming keywords, pages and site sections and provide solutions to fix them.
- Keep up to date on the latest key industry trends, Google algorithms and SEO best practices, strategies and technologies.
- Monitor and evaluate search results and search performance across the major search channels.
- Assist in the training and development of fellow employees.
