Everette L. Johnson

30/04/2022

A successful insurance digital campaign requires more than just good marketing copy and paid social media ads. While it can certainly help, a strong insurance digital campaign is typically built on several components that need to work together.Insurance agents need to define their marketing goals before launching any digital campaigns.

A successful insurance digital campaign requires more than just good marketing copy and paid social media ads. While it can certainly help, a strong insurance digital campaign is typically built on several components that need

28/04/2022

The tactics to sell property and casualty insurance online have changed. Your sales and marketing approaches will need to evolve. While some fundamentals always apply, an increased focus on digital marketing tactics and resources is necessary to grow your online property and casualty insurance sales.Referrals are an important part of any insurance agent’s sales strategy.

The tactics to sell property and casualty insurance online have changed. Your sales and marketing approaches will need to evolve. While some fundamentals always apply, an increased focus on digital marketing tactics and resources is

26/04/2022

Disclaimer: Earthquake preparedness Information in this article is observational in nature. It is not intended to be a substitute for general safety recommendations from your local first responders. Information is not intended to serve as legal advice, e.g., for adhering to workplace compliance requirements around safety.

Disclaimer: Earthquake preparedness Information in this article is observational in nature. It is not intended to be a substitute for general safety recommendations from your local first responders. Information is not intended to serve as

24/04/2022

Striving to increase customer satisfaction will benefit their experience and make your insurance business more successful. High customer satisfaction tends to go hand-in-hand with positives like customer retention, referrals, and increased spend among happy clients. A Zendesk study finds that 3 out of 4 customers would rather spend more at a company with good customer experience.

Striving to increase customer satisfaction will benefit their experience and make your insurance business more successful. High customer satisfaction tends to go hand-in-hand with positives like customer retention, referrals, and increased spend among happy clients. A

22/04/2022

It’s a highly connected world out there, knowing the digital marketing best practices will keep you part of it. Offline marketing practices can’t be relied upon to be the only tool for insurance agents and brokers. For more leads and deeper relationships with customers you need Digital Marketing in your tool kit.Customers have high expectations.

It’s a highly connected world out there, knowing the digital marketing best practices will keep you part of it. Offline marketing practices can’t be relied upon to be the only tool for insurance agents and

20/04/2022

When it comes to insurance marketing, it’s important to realize that a one-size-fits-all approach might not yield the best results. In any business, marketing for more specific audiences can often help messages land more effectively, and in a nuanced business like insurance, it can be particularly helpful to understand your prospective customers. Instead

When it comes to insurance marketing, it’s important to realize that a one-size-fits-all approach might not yield the best results. In any business, marketing for more specific audiences can often help messages land more effectively,

18/04/2022

As the InsurTech sector continues to flourish, insurance agents and carriers face many challenges with insurtech. But with those challenges also come opportunities with insurtech by partnering with and implementing new technology to improve. And new InsurTech opportunities continue to pop up, as new startups form and grow into viable options for insurers to leverage.In

As the InsurTech sector continues to flourish, insurance agents and carriers face many challenges with insurtech. But with those challenges also come opportunities with insurtech by partnering with and implementing new technology to improve. And

16/04/2022

Whether you’re a solo agent who has direct control over all marketing decisions or you’re part of a larger team but still responsible for your insurance marketing, it’s natural to wonder how to spend your marketing budget optimally. The good and bad news is that there’s not necessarily a universal answer. For

Whether you’re a solo agent who has direct control over all marketing decisions or you’re part of a larger team but still responsible for your insurance marketing, it’s natural to wonder how to spend your

14/04/2022

Being an insurance agent or broker is a great career choice, after all, we all need protection. But like any job, there are challenges of being an insurance agent. By understanding what challenges and opportunities exist you can proactively address them. And even if the challenges persist, knowing what you need to work on, rather than being caught off-guard, can be a big advantage.

Being an insurance agent or broker is a great career choice, after all, we all need protection. But like any job, there are challenges of being an insurance agent. By understanding what challenges and opportunities

16/03/2022

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