Indika Jayatilake

Home
Indika Jayatilake

Indika Jayatilake is a Brand Identity and Packaging Designer based in Colombo, Sri Lanka.

05/09/2022

Last November I was approached by Environmental Foundation Ltd. to design a publication.

EFL is a non-profit organisation working to ensure the protection and conservation of the environment through public interest litigation that has been in operation for the past 40 years.

My task was to create a booklet to educate the public on the ‘Environmental Impact Assessment (EIA) Process’ for development projects that affect the environment and the community. One of the challenges of the project was to simplify the complex EIA process into bite-sized information that the laymen can understand.

As EFL wanted to cover all stakeholders from different ages and social strata, we ensured that the publication was available in all 3 national languages and was able to engage the reader throughout.

We decided that the booklet should be visually heavy to balance the technical content. After several rounds of testing and prototyping, we decided on a visual direction that was heavy on colour and illustrations.

Over the next 3 months, I designed the graphics and did the layout for the 3 booklets with the help of my friend Sudeepa at Artstory_studio for the final illustrations.

What do you think of the design?

24/05/2022

Last January Bhagya from reached out to me about a packaging redesign of their entire scented candle range. Although she liked the general aesthetics of the current design, she felt that they lacked visual consistency. The existing designs had been done by multiple designers at different stages; which could have led to the lack of cohesiveness.

As a first phase, we looked at the entire product portfolio and defined unique variants and sizes. Few naming inconsistencies were rectified to make sure that the same name continued to all the sizes. Then we dissected the current design and extracted the elements that worked and scrapped the unnecessary to define a style guide for the current and future products. Minor tweaks were done to the logo for better readability.

We wanted the redesign to be an evolution of the current design and offer a seamless transition to the customers. Most of the colours used on the existing variants were retained for familiarity and brand recognition. The typography of the packaging was updated with fonts that complemented the personality of CHC, and also resolving some issues of readability in the previous designs. We opted for a more vibrant colour palette based off of the existing colours for more visual impact, while making sure that the 15 variants remained visually distinct.

Candle House Ceylon wanted to roll out their new range of ‘Luxe’ glass candles along with the redesign. The new range (of 7 variants) called for a premium aesthetic while being cohesive with the primary range. The Luxe labels were adorned by gorgeous work of William Morris from the mid 1800s while maintaining a soothing minimal look and feel.

The new products can be checked out and purchased through their website and instagram.
https://lnkd.in/gse97h6U

What do you think of the design?

03/11/2021

Last week I got the opportunity to take part in the hosted by Jonathan Rudolph of LogoInspirations. For those who aren't familiar, Logoinspirations is the biggest Logo and Identity Design page on Instagram with a following of 1.2 million worldwide. So it felt absolutely amazing to be on the platform!

The challenge was to (re)design a logo from sketch to vector within the span of one hour. Although the usual process takes few weeks for me, it was an interesting experience to try to create a design within a limited timeframe.

As both Jonathan and I are Sri Lankan, we wanted the brand we designed for, to be Sri Lankan as well. We went with Kapruka.com, the first e-commerce platform from Sri Lanka. Kapruka has been in operation for close to 20 years and we thought that their identity felt a bit dated now, and could use a revamp.

My approach was to simplify the symbol and the typography to be clearer on a digital platform while tweaking the colour palette to feel more contemporary. I drew inspiration for the symbol from illustrations of the mythical 'Kalpavriksha' and the coconut tree that is known colloquially as the 'Kapruka' in Sri Lanka. As this was a well established brand, I wanted the redesign to be evolutionary, retaining its brand equity.

You can check the full video here https://lnkd.in/g66e24JR

20/10/2021

I am super excited to announce that I will be taking part in the Live Logo Challenge by LogoInspirations next week. The Live Logo Challenge is a 1 hour logo design sprint that's happening on 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗟𝗶𝘃𝗲, where we try to go from sketch to vector within the time limit.

Logoinspirations has been a go-to for me, to be in touch with the logo design scene globally and for inspiration for my own designs for quite some time. It feels amazing and surreal to able to be on a massive global platform where designers like Allan Peters and James Martin has been on. I'm really thankful for Jonathan Rudolph Design for inviting me for the challenge.

As we are both Sri Lankan, Jonathan and I decided to redesign a Sri Lankan logo for an all-Sri Lankan session. The challenge will happen on Thursday, 28th October at 6pm Sri Lankan time/ 11.30pm Melbourne time/ 12.30pm Coordinated Universal Time (UTC)

I would really appreciate if you could share this post for better reach. See you all next Thursday.

https://www.instagram.com/logoinspirations/
https://www.instagram.com/1ndika/

11/10/2021

Last August Janith Dissanayake from Salt Water Seafoods reached out to me to design the packaging for their premium, ready-to-eat crab meat range. The requirement was to create a design that felt premium but still adhered to their existing packaging design system. They were planning to launch the product the next month, so getting the design right on time was crucial.

Salt Water has been conscious of its visual identity from the very start, so there was a clear visual style they had maintained for all their packaging. After the initial discussions, we decided to build on their current packaging framework to create a design that is appropriate for the Premium Crab range.

The design was kept minimal with the ample use of negative space and sparing use of colour. A deep blue was used as the dominant colour and a light blue and yellow were used as accent colours. The three products Claw, Lump and Jumbo Lump were differentiated with strong pops of colour for easy identification. Vector illustrations were used tastefully to enhance the look of the packaging while tying it back to the brand's existing visual identity.

You can checkout their full range of products and order at https://www.saltwater.lk/

What do you think of the design?

Address

Website

http://www.1ndika.com/

Alerts

Be the first to know and let us send you an email when Indika Jayatilake posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company?

Country:

City: